We as an industry are not doing a great job reaching 70% of that inactivy market. We are not talking to the right people with the right words. We spent all our time focused on people who are already our customers. We send traffic to our websites or attempt to, but then when they get there what's there for them? Identify five categories of customers that you want to provide content for on your site. Three that you're missing are your greatest opportunity for growth. For more information visit www.voiceforfitness.com/fitproblog July 21 post. 

Registered Dietitian Breeze Brown didn't know it at the time but she perfectly went through the steps that would make her bars appealing to a growing number of people with Celiac Disease and professional athletes. Find out how a purpose and $300 launched her business in 2009 and learn more online at www.breezebars.com

Have you got a product or service you know will help solve a problem for someone?

Public Speaking is the number one way to build rapport with a large audience of potential new customers fast. It's non-intimidating (for them!), it's non-threatening and provides value. Done right you can make a killing on this free marketing and sales vehicle with a "no strings" feel and authentic message that helps people. Learn five steps that make the difference between an invitation from audience members to call them and a polite applause at the end. After hundreds of presentations annually I've had at minimum 25% of audience members say "yes, call me!" and often 40%.

Mark LeBlanc, President of Small Business Success and author of Growing Your Business! And Never Be The Same joins me today. He shares his story of growing as an entrepreneur, like you and I, and of the practical tips he uses as he coaches and consults small business owners who want to grow their business. Mark graciously has shared an ebook copy of Growing Your Own Business! with Voice For Fitness Professionals listeners. You can reach Mark for the book or for more information about how to grow your business at www.smallbusinesssuccess.com or www.Markleblanc.com

When competing with a large organization, corporation or big box is out of the question for your budget it's time to reorganize. Your small business has an attraction that a big organization does not. Finding the blend of personal and professional is key to allowing your customers, your next customers, to get to know you. Shelia Ray, owner of ReformingU joins the podcast today. Sharing her unique history of cancer, motivation to share the cooking movement along with her personal training services she does it from a rural Texas location. Hear what she's found most effective in attracting new customers to her site and how she is marketing and advertising on a low to no budget. 

We're all in it to win it. Fitness is going to get bigger and your budget of time as a personal trainer or an owner and manager is going to get smaller. You can't afford to offer one-time wonders but need sustainable, profitable programs that you will market as revenue streams for years to come. If it doesn't pass the litmus test of time, it probably shouldn't earn a way into your calendar. Ten quick programs that have proven successful that you can match to your services, tweak current or add to your menu for expanding profit.

Guest marketing speaker and marketing strategist David Newman joins us today. If you want to attract, engage and win more clients, you'll be on the edge of your seat listening to David and I discuss marketing as it applies to our fitness industry. All you have to do today is talk to your customer, their wants, needs, and goals. If you hate marketing and selling, according to David, you're doing it wrong. Listen as he shares nuggets you can start doing right now that change the way you think about and DO client attraction.

With the same amount of hours in the day as anyone else how can you get more done? Productivity science sheds some light on how to optimize your schedule that goes beyond delegating and doing groups instead of privates training. Using every minute to your advantage requires knowing a few things in three key areas that can help you make time count.

Chelsea O'Brien of www.techdivamedia.com joins Voice for Fitness Professionals today to share her secrets as a media coach for every industry professional you can imagine. From real estate to chiropractic to binge eating...if Chelsea can grow an audience for those you can bet there are take aways for your fitness business marketing. Find out where they are, what they want, how to connect and how often to pitch your own product from Chelsea.

Marty Wolff and now wife Amy met on the Biggest Loser back in 2006. They now run a health club that caters to helping people of size recover from food addiciton and find a place to fit in. Learn more about their marketing and attraction at www.Square1club.com. Understand the unique and special way they've used the words of their customers and gained insights to customer's thoughts to be welcoming to their target like few have done. 

Get answers to these questions: 

How do you gain the trust of the market you want to reach if you aren't one of them?

How do you change language, images, and titles or logos to reflect what the customer will love hearing?

How do you develop a marketing message that connects to your audience so strongly they will line up to share emotional messages with you?

An unforgettable and don't-miss episode.

* with a slight technical glitch- we dropped a minute or two of phone connection but come back to finish! Hang in there!