How to be and how not to be a podcast guest if you want to get booked on a podcast or podcasts and you want to be a favorite guest making those look good and love having you and you want to get asked back for use it, that podcast episode as leverage to get booked again. Stay tuned. 

A podcast is one of the best ways to get your message across and relate to an audience who may expand your email list. 

00:00

You want to provide, first of all titles, appropriate topics of content and titles as you reach out to someone who's got a podcast in order to promote yourself or if you're handing this task off to someone else.

4:07

In doing your preliminary homework I've addressed that you do your homework, no the podcasts know the topics they cover the topics they don't cover, know the business just a little bit. And it's always great if you've had a referral from a friend but if you're smaller, you're starting out and your friends aren't hosting podcasts right now. That's okay too. Don't wait to start. So I highly recommend you go ahead and get after it. Put yourself out there. But do some homework don't expect them to.

8:59

And when you're booked, you'll be asked for these things by almost every podcast host:

Send me your bio. I was just sent two bios in the last two weeks. Well, both of their bios came as if they were writing it first person like they were writing an essay for English class. 

But when you submit a bio, and I'm going to put in the show notes today, how to write a better bio. That is not boring, because nobody nobody really wants to know your alphabet soup of certifications. Because they mean nothing. When you say certified by ACE and NSCA and I SSA and bla bla bla bla bla, it just sounds like what, what did she say? Right? So if you're going to put something in that important or prestigious spell it out.

11:05

So people always learn better when they're laughing and smiling. 

Think about that. So then you'll be asked questions that you want the host to ask you. Now that doesn't mean they're going to use those but that gives based on the topic that you're suggesting that you're talking on. 

Create a list of 15 or 20 different questions depending on which topic we're really going to dive deep into and be able to pull that out and have to rewrite them every single time. Then you want to, they're always going to ask where's the best place for listeners to contact you. Choose one place. Because people given multiple choices will do nothing. 

So make it easy to remember your website by using a Pretty Link.

16:10

“So if the timing is right and our program is open, here's the link. And by the way, if you miss it, don't worry about that. That link will still take you to something you can do right away. While you're waiting for the program to open. We've got a good second best for anyone who wants this information specifically.”

So make sure that you're also prepared and the podcast platform is something you're familiar with. 

20:46

Follow any of the instructions that generally you will be given. 

Talking Points. Let's talk about that. So you want to be a good guest and you do that by going back in studying all Oprah shows. Right? So when she has guests on what happens? There's talk back and forth. 

A sound bites might be something like let me tell you about one of the key concepts of flipping 50 Number one of our 10 tenants is restore before more.

25:20

This podcast for instance, She Means Fitness Business and, Flipping 50 has been there. You know for eight years. She means fitness business by other names, but nine years, we probably covered almost every topic. 

27:18

Offer to create an affiliate link for your host. So I would create that pretty link for you to send during the show notes if I were the affiliate to the guest and I would send that in provide that for my host and then I would know everyone who comes through with that Pretty Link, I need to compensate and you make those arrangements in advance. 

Due Diligence!

So we started talking about your homework so do your homework, listen to the podcast know what's been on there before. 

Write your bio and do it in third person so someone else could read it in you before you turn it over. Read it out loud.

Make sure you have your questions already prepared, and so that your guests can read them 

Have the links that you want to send people to one link on your website, and then your social media links

Be on time and be sure to tell the host if you have a hard stop that is sooner than the end of the appointment. 

Then always welcome is a thank you afterward.

Most of all though a host expects you to share the podcast with your audience. 

If you have a small audience be sure that you’re beginning by reaching out to hosts with similar sized audiences. You’ll grow together. 

Ready to be a podcast guest?

Pitch yourself by responding here or reaching out in the contacts. I will do a coaching session with you if you’d like to review your business instead of talking about your niche and your success. 

OR... rather be coached on a business topic you want help with? 

reach out to us! 

Resources: 

Download the better bio worksheet now (Podcast below will help you fill it in!) https://fitprofreebie.s3-us-west-2.amazonaws.com/Boring+Bio+MakeOver.pdf

Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist 

Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course 

Related Episode: 

Write a Better Bio Podcast: https://www.fitnessmarketingmastery.com/boring-bio/

Training women in menopause is an honor. They don’t trust easily. They have been around the block. It’s not their first rodeo. And it comes with an opportunity and responsibility. The opportunity is that this woman influences 3 generations.  

The responsibility is, screw this up and you can change her future for the worse. Muscle, bone, brain health, and diseases made worse with blood sugar issues hang in the wings.  

No pressure! Lighten up! You’re up to the challenge. 

This episode is sponsored by the Flipping 50 Menopause Fitness Specialist

1)    Solely focused on “functional” exercise 

Corrective and functional exercise is very important. For this population, it is very much needed! The word “functional” is very misleading, however.  

In midlife, women juggle – or have a trainer who will for them – multiple needs of metabolism, muscle maintenance, bone density, fat optimization, as well as their mobility and joint/ligament health.

A trainer focused only on one or the other, whether it’s lifting heavy and power training, or it’s exclusively corrective exercise at the cost of the others… does a woman a disservice. 

As always is true in a workout program, there are priorities and then there are secondary goals. A woman might have as her first priority to improve her mobility and any necessary corrective exercises for alignment. Secondary goals may be to begin boosting metabolism and blood sugar support. 

So, while she’s spending much time doing unilateral work, or isolating some small muscles, she also can begin her strengthening of major muscles and lifestyle movement to reduce blood sugar swings.  

Helping a client understand this is key to compliance and successful outcomes. 

2)    Lack of emphasis on timing of exercise

The training women in menopause, the timing and type of exercise becomes a real priority. Whether for helping support blood sugar stabilization, or optimizing fat burning or sleep, the influence of hormones on exercise becomes a key to successfully exercising for longevity and results women want today.  

Late day intense exercise will backfire on more midlife women than it helps. It’s no longer a matter of “whatever time of day you’ll do it” is the best time to exercise. 

Sleep disruption or quality of sleep issues are more likely to occur and circadian rhythm will be hurt more than helped.

3)    Failure to identify signs of hormone issues 

Knowing that a woman is struggling with hot flashes and night sweats and that this is identified with menopause is one thing. Identifying her burning mouth or electric shocks as the same is another. Knowing how to modify exercise and what to ask about her lifestyle habits for her if she’s got insomnia is still another. 

There are 34 identified symptoms of menopause, not all are easily identified and in odd combinations are even illusive to doctors. So ,it’s beyond time that trainers who spend so much more time with a client knows what to ask, how to respond, and what to do with the information when it comes to exercise. 

4)    Recommending clients have hormones tested

This is a recommendation assuming a lot. First, it’s assuming a woman wants to take hormone replacement therapy. 

Second, it’s assuming a woman knows where to get tested and what differences in tests she wants are. 

Third, it assumes that a woman knows who to go to that will interpret these labs for her optimally not according to norms. Norms are developed according to a whole lot of people who don’t feel good. Norms are nothing more than “average.” 

If a woman doesn’t feel good, a trainer has already helped identify signs and symptoms and modified exercise and coached lifestyle habits, the first question is, “Do you want to consider hormone therapy or learn more about your options?”  

From there an educated coach can – within scope of practice – share information, suggest resources, and connect with her network of functional health doctors for the appropriate next step. 

5)    Inadequate knowledge about labs and results 

I alluded to this in #4, but there is a big difference in tests (doing a Dutch test vs a blood test, doing the types of thyroid testing that fully informs where the issue may be, and potentially micronutrient or stool tests to first look at whether improvements to gut health and micronutrient sufficiency or detoxing could be the root need to help hormone production and micronutrient absorption). 

A midlife hormone or health coach doesn’t need to have a medical background. She does want to responsibly know what’s possible, know when to refer and who to refer to.  

There’s no better coach or trainer than one who’s been through it or is going through it herself. 

We see these mistakes training women in menopause daily. On social and in gyms. We see corrections and suggestions NOT made as well as training mistakes made. 

When we realize it, understand it, for me at least, it was time to do something about it. It’s not popular necessarily – or 9 years ago it wasn’t – nor was it in 2020 when my TEDx was released – to go against what many believe.  

But it’s what leaders do. Are you ready? Let’s create an army supporting women in the way they deserve. 

Resources: 

Flipping 50 Menopause Fitness Specialist: https://www.flippingfifity.com/specialist 

Leave a comment:

What do you see in regards to women in menopause and the mistakes they make, we make ourselves as fitness pros, or trainers are making? 

You’ve got to be able to create a fitness funnel that converts no matter who you are. This podcast is all about it. And it’s in answer to all of the scurry, the flurry, and the nonsense going on around social media.

I see fitness pros and health coaches posting daily with very little growth over time. And it’s frustrating! If you’re spending more time daily creating posts on social media – or if it comes FIRST for you – before creating emails, diving into where your funnels are falling off and you lose people instead of converting them… you want to stop.

Or before getting yourself in front of real audiences with something to say because you’ve worked on your story, your sound bites and you’re ready to say with confidence, invite me and I’ll both entertain and educate your audience with this unique angle.

Need support on this?  If you're in a program, you're eligible for a "fast flip" business coaching to target your best next actions. 

Consistency is important. A part of that is consistently doing the right thing. Learning the hashtag strategy, supporting others, priming your audience, using stories and reels using all of this- no matter what platform you’re calling your base, you’ve got to do more than just be there.

00:00

Notice Something Missing?

Every once in a while if you notice, I will drop a podcast without any music … and there’s a reason for that. And that reason is important! Because it also applies to social media! The message has to be more important than the way you look.

It doesn’t matter if you’re a great teacher.

It doesn’t matter if you have a great product or service.

You may still struggle to sell your product to enough people to make more money doing what you love.

Even after 9 years of really, to be honest, greater success than I had envisioned (note to self: think bigger), I am no different than you in having to problem-solve to build a thoughtful experience for my customers. I have to plan it.

More on that… but first.

Get a Vision So Strong It Means Something a Hobby Won't

11:00

About not thinking big enough… Honestly, I think I just imagined making about the same and having more freedom and fewer headaches doing it. Well, 9 years and making monthly what I made annually (and it was comfortable), needless to say I have a new way of creating visions! AND the view is WAY better. I talked to the guy who’s going to build me a chipping and putting oasis in my back yard today. Part I of the project starts in about a week.

I want to be able to take a break from work and chip a bucket of balls in my backyard. Silly? I don’t care.

And you can too. Because of what you’re building and for no other reason. Look, I have been married. I have been a working mom, in the capacity that I worked because I liked it and contributing that meaningful way made my life richer and me a better mom and wife. But, my revenue wasn’t building anything. I looked at it as money I could spend on clothes or other extras.   Teaching fitness part time, frankly is more expensive than it is revenue generating.

If you’re a fitness pro you know what I mean. Shoes, tights, conferences, certifications (if you don’t do anything with them) are not really supported by a few classes a week. Our part time fitness instructors or trainers need some love. We need them… and they’re investing to work for us!

But there is far more satisfaction in buying a house yourself, walking into a furniture store and buying what you wanted, even paying tuition or buying the airline tickets for your kids, when you’ve earned it.

7 Questions to Ask and Answer in Order to Create a Fitness Funnel that Converts

16:55

What problem does the [ _____________ ] solve?

• Bullet 1
• Bullet 2
• Bullet 3

20:38

What are your Past Best-Performing Titles? TWEAK THEM:

• Headline 1
• Headline 2
• Headline 2

(These are subject lines or video titles)

25:53

What question do people who have this problem want answered immediately?

• Question 1
• Question 2
• Question 3

28:43

How are you going to be relatable?

Ask:

• How can I demonstrate this?
• What stories help me relay this?
• How can I connect so I earn trust?

33:00

What myths do they believe that you can bust?

Spend time on this one!

34:45

How will your presentation give them something AND leave them wanting more?

1. Give them 1 of your # of tips or steps:

2. Give them #(fraction of your total) steps broadly:

Of the two of these, the first is probably most successful.

HOW: That's what your program does for anyone who is stuck and wants the specifics.

How is the next step: your course or program.

Make it even more juicy:

In this section, I introduced ideas for making the offer irresistible now. 

Other Episodes You May Like:

Six-figure Months from 6 Mindset Shifts: https://www.fitnessmarketingmastery.com/6-figure-months/

6 Most Profitable Fitness Programs for Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/profitable-fitness-programs/

Resources Mentioned:

Flipping 50 Menopause Fitness Specialist – Half Year Enrollment Special July 2022! https://www.fitnessmarketingmastery.com/menopause-fitness-specialist

Hallelujah! Right? Clients can use health savings accounts for personal training. As long as you meet the requirements for their medical based training and maintain it, the time is finally here. 

This episode is a special fitness & health coach only podcast and I’ll link to the one announcing to my Flipping 50 audience at large how they can begin using health savings accounts and flex benefits accounts for personal training. 

You’re going to have questions. I knew that and knew, especially if we’re telling your clients and customers that you want to be where they are looking for a qualified trainer or coach. 

I brought the heavy lifter herself in to talk about this, a third step in changing the face of the fitness industry and deepening the knowledge and education in trainers so customers have the most optimal care. 

To hear the full length Flipping50 episode (and share it with your customers) https://www.flippingfifty.com/health-benefits

00:00

Questions we answer in this episode: 

03:54 Tell us about MedFit, MedFit Education Foundation, and the new MedFit Care and how this all started.

11:20 What should fitness pros know about this new opportunity? 

11:50 What do you think it says about the future of providing fitness services? 

How can fitness trainers and health coaches get qualified to participate? 

14:27 What do you have to do to gain or maintain your ability to accept HSA? 

16:45 How will the payment be collected? Is it any different than accepting a credit card?

Will this apply to online programs, memberships, or virtual and live training? 

Connect with Lisa: 

Fitness Professionals Join MFN and become a MedFit Care provider:  https://medfitnetwork.org/welcome/

Join our private Facebook forum: https://www.facebook.com/groups/1736525619938507

Other episodes you might like: 

10 New Personal Training Revenue Streams: https://www.fitnessmarketingmastery.com/new-personal-training-revenue-streams/

What Personal Training Clients Wish They Could Tell You: https://www.fitnessmarketingmastery.com/personal-training-clients/

10k personal training sessions in 6 months? 

Do you want to know? or Hard pass? 

In my 38 years of full time fitness industry experience, I can include a 6 and a half year period of time as personal training director for a multisite fitness center with over 20 personal trainers. During that time our conservative count suggested that I’d supervised about 250,000 personal training sessions during that time. So, I'm as curious as you. 

If the title of this episode got your attention, you might be wondering how. You also might be wondering what kind of profit margin there was, and or if you’re skeptical like me, how “personal” the sessions truly were. 

Questions we answer in this episode:

Do you want to be the Walmart… lowest price to as many people as possible?

Do you want to be the Nordstrom’s … higher price to fewer higher quality clients? 

What are the pros and cons of each? 

Is there a downside to either? 

My Guest: 

Joshua Ford is the CEO & Co-Founder of HipTrain, a VC-backed startup that provides live, 1-on-1 personal training sessions for just $6.99 a 30-min session.

Prior to HipTrain he helped build Uber and Candid and worked at The White House.

Joshua was a Fulbright Scholar and is passionate about providing affordability and accessibility (particularly in health and wellness) to the masses.

Questions We Answer in this Episode: 

What was your role in building Uber? And Candid? And what job did you have at the White House? 

What made you choose this career? 

Did you personally provide over 10k personal training sessions in 6 months? Tell listeners exactly how this happened and as you said in your notes to me these were “individualized” sessions.

$6.99 is not all that attractive to many listeners. In fact many of us prefer 3-digits before the decimal, so, how are you going to make doing 10,000 at $6.99 sound sexy?

Who are your trainers? Why are you able to hire them for $6.99 for 30 minutes, pay them, and make a profit or pay merchant fees? 

How personalized? What’s your definition of personalized? Based on need, movement screen, or client’s desire? 

Average qualification of your trainers? How much experience? 

Liability for you as owner? That’s a lot of sessions, a lot of clients. 

How do you personally create healthy habits around your work? 

What led you to create the model you currently have? What was the inspiration? 

Number of real people in the business now? 

What’s next? 

Do you have any idea what percent of people you’re providing service to who were not exercising consistently prior to starting with Hiptrain? 

CONNECT with Joshua: 

 https://hiptrain.com/

https://www.instagram.com/hiptrainfitness/

https://www.tiktok.com/@hiptrain

Resources: 

Marketing to Women Copywriting course: https://www.fitnessmarketingmastery.com/copywriting-course

Flipping 50 Menopause Fitness Specialist: https://www.fitnessmarketingmastery.com/menopause-fitness-specialist

Could you fill more programs and help more people by moving from antiaging to anti ageism in fitness promotions? 

What if the answer to more inclusivity and diversity isn’t focused on turning back the clock but it’s embracing the now. While it sounds good and I think most of us would agree we do that, is there anyone among us that hasn’t used words that hint at aging in reverse, or slow the aging process. 

While some of this isn’t even our fault, we’ve got it from unlikely sources: researchers. It hasn’t even been marketers who stand to make money. Though there’s always some money involved. Grant money, potential products, tenure, I suppose all count. 

I remember reading the first research findings about the ability the potential of exercise on mitochondria production. I distinctly remember the conclusion was, “exercise is indeed the fountain of youth.” 

Ageism 

As innocent as that, there it is: ageism. Youth is desirable, the pot of gold, and anything associated with aging to be fixed. 

This episode touches on ageism in fitness. As I talked with Ashton Applewhite I had to be quiet and listen. It took a minute for what she said to soak in. That for those who aren’t active #activeaging for instance may be ageism. I am going to wrestle with acceptance of that. 

I think science has given us evidence that we can age more healthfully than ever before. I also believe no one wants to be in pain, uncomfortable, or lose independence if they can choose another option. So being active in a way to sustain muscle, bone, (and brain) health is something I’ll have to stand for in order to support our ability not to stop aging, but to change the way we age. (and a respectful nod to ICAA, whose tagline is just that.)

Should it Be Accepted? 

I personally have a hard time just accepting that aches and pains come with age. Instead, I have found that the way you eat, work, sleep, and exercise changes much about the way two people age. It’s epigenetics, the lifestyle habits that control the expression of your genetics. 

I bristle a little with statements like, “as you get older, those aches and pains sneak up on you.” It’s not due to age. Traditionally accepted signs of aging are do to the lifestyle you had, and that which you have now. 

From you now to you 20 years ago, there’s been change, no doubt. But for those who are more conscious and aware of better ways to exercise, eat for their own biology, and are resting and meeting their needs better than they did, they often feel better, fitter, and more alive than ever. 

So yes, aging should be accepted. Aches and pains and weight gain shouldn’t. We may have to deal with them but if we simply believe we can’t do anything about them, if indeed we choose to have a different outcome, I think that isn’t quite anti ageism. 

An Open Invitation

I’m opening up a conversation with you. I hope you’ll comment, and be open to a quote or interview. Let me know in the comments if this topic resonates with you and if you’d like to respond to a couple questions to be included in a round up episode. 

My Guest: 

An internationally recognized expert on ageism, Ashton Applewhite is the author of This Chair Rocks: A Manifesto Against Ageism. A co-founder of the Old School Anti-Ageism Clearinghouse, she speaks widely at venues that have included the TED mainstage and the United Nations, and is at the forefront of the emerging movement to raise awareness of ageism and to dismantle it.

Questions we answer in this rapid fire: 

What suggestions do you have for fitness professionals making choices about their ad, website, social media images? 

How can we do better? 

Are there good examples that come to mind? Businesses doing it well? 

What do you say to this very common conversation: 

“I’m getting old.” 

“It’s better than the alternative.”

Let’s talk about contemporary hashtags 

#antiaging 

#nevertooold 

#foreveryoung 

#agingbackwards 

#aginginreverse 

#flipping50 

#activeaging 

#seniorfitness 

Reference in this episode:

Alex Rotas British photographer: https://alexrotasphotography.co.uk/

Flip: I went to Alex’ site to pull this resource for you and came across an article on her including some images. And… I am as guilty as anyone. But at least I’m aware. I said, “She looks great,” as it stated her age(72). My first thought was, this is what following a passion and purpose does. 

It’s going to take time for this not to be a comparison of one (insert age) to another (insert age). At a class reunion coming up, won’t we all be doing that to some extent, I wonder. Thinking he or she aged well, or not? Is that ageism?  There’s much to explore here. The first step… awareness. 

Connect with Ashton: 

https://thischairrocks.com/

https://yoisthisageist.com/

https://oldschool.info/ (for images and photography)

Positive Marketing resource from the oldschool site above: https://d3kqgz5iyf5gxy.cloudfront.net/CRTV+2022/Create+Fund/Age+Ebook_accessible.pdf

She’s on Social:

Twitter: @thischairrocks

Facebook: www.facebook.com/ThisChairRocks

Instagram: www.instagram.com/thischairrocks

YouTube: https://www.youtube.com/c/AshtonApplewhiteVideos

LinkedIn: https://www.linkedin.com/in/ashton-applewhite-64658/

The book: https://celadonbooks.com/book/this-chair-rocks-a-manifesto-against-ageism/

If this episode from antiaging to anti ageism was valuable, please share a comment, and share the podcast with a fitness pro or health coach friend. Thank you! 

Need a little boost starting or starting over? 

In case you hadn’t noticed, the fitness industry is well-represented by female leaders. From IDEA, SCW, FitnessFest, Canfitpro, AFAA, and so many more internationally leading continuing education and enhancement of the fitness industry through positive messages. Here in this episode is Sara Kooperman, who’s bio is going to blow you away. 

Before you go feeling left behind I want to remind you that she’s not slowing down. She’s pivoting when some would have exited. She’s doing more when many would have done less. She’s proof that no one starts and coasts. If you’re building now, your rebuilding now, or you’re thinking of starting, it is not your age that matters. 

It’s about so many things, including a willingness to risk and to fail. 

You can’t lead standing still. 

I am about to read an incredibly long bio. And I am going to read every word because it’s been earned and you need to know this funny, talented mom I’m about to interview has been there, done that and continues to… so that you can. Starting now or starting over, it’s all in here.

My Guest: 

Sara Kooperman, JD, CEO of SCW Fitness Education, WATERinMOTION® and S.E.A.T. Fitness, is a visionary leader that has transformed the fitness education community. A successful business owner and advisor, she is a keynote speaker, published author, webinar host, podcast presenter and sought-after industry leader. Sara has launched seven (7) successful MANIA® fitness-professional conventions & Business Summits, another six (6) Streaming Conferences, and over 40 live and online certifications. Her company has touched more than 100,000 Fitness Professionals face-to-face and engaged another 300,000+ in virtual connections. Having produced over 600 Fitness Instructor Training videos, written several books, and been published repeatedly in magazines and newspapers, Sara is well-known for her creativity and impact on the health and wellness industry. She has a unique ability to share her passion and devotion towards fitness education through her humor, enthusiasm, and her effervescent no-nonsense personality.

Sara is committed to sharing her knowledge and expertise as a fitness industry leader for the past 4 decades through speaking engagements across the world. She is a favorite presenter for the IHRSA, Filex, canfitpro, Athletic Business Show, Medical Fitness Association, International Council on Active Aging, JCC, Club Industry, YMCA, Illinois Park & Recreation Association, AYP, IDEA, FitPro, Marriott Vacation Club, Gold’s Gym, WIFA, Nevada Recreation & Park Association as well as over a dozen international events throughout the world. Sara is also the former Owner and CEO of Les Mills Midwest, which she successfully led for over 10 years.

There’s More

Sara is an attorney who graduated from Washington University School of Law and completed undergraduate work from Cambridge University in England. Sara was selected as a Gold Medal winner distinguishing her as a business leader who has contributed to the economic health of her community. She also is the proud recipient of the Illinois State Business Woman of the Year and AEA’s Global Award for Contribution to the Aquatic Industry.

Having been a former adjunct faculty member for the Kenneth Cooper Institute, ACSM, NASM, ACE and AFAA, Sara serves on the Gold’s Gym Think Tank, is on the canfitpro Advisory Panel, was a founding board member for the Women In Fitness Association (WIFA), and is a proud inductee into the National Fitness Hall of Fame. Sara currently serves on IHRSA’s Headlight Committees for Facility Standards and is also a Co-Host of IHRSA’s Talks & Takes Monthly Talk Show. Recently nominated for the IDEA Fitness Leader of the Year Award, Kooperman won the 2022  Most Innovative Fitness Pro by Fitness Industry Technology Council. Sara has left an indelible mark on the fitness industry as a whole.

The Rest

What I haven’t said is that she could do stand up comedy, she’s a down to earth mom of boys, she’s refreshingly “no BS,” creative, and has the ability to both teach on the level that participants in her fitness classes appreciate and then take in the big picture and change the face of an industry. That’s all before lunch. 

The harder I work the luckier I get.

-Sara Kooperman

00:00

Questions we answer in this episode: 

07:59 What is the best piece of advice you’d give new trainers? 

13: 04 What would you do the same or different?

13:50 What was the biggest leap you’ve taken in your career?

16:14 How much did the pandemic impact you and your businesses? What was the hardest as a leader during that time?

What are some of the biggest mistakes you’ve made and how did they end up helping you? 

25:30 If you were STARTing over how would you promote yourself and your business? 

A few nuggets from Sara Kooperman for starting over or starting: 

• Just show up.
• Be on time.
• Answer emails within 24 hours.
• Answer your text messages.
• Be nice.
• Have your own website.
• Keep it up to date. 
• Have a landing page.
• Be up to date on social media. 
• Ask for help.
• Ask for the opportunity. 
• Ask again.

As a woman in business, I do not cry.

-Sara Kooperman

How to Connect with Sara: 

www.sarakooperman.com

www.scwfit.com

www.waterinmotion.com

www.SEATfitness.com

She’s Social: 

@scwmania

#scwmania

#waterinmotion

@seatfitness

www.scwfit.com/events

Listen to Sara’s Interview on Flipping 50: https://www.flippingfifty.com/midlife-fitness-changes

I built my entire business on "what if"

-Sara Kooperman

Additional Resources: 

Marketing to Women: Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course

5 Days to More Midlife Clients: https://www.fitnessmarketingmastery.com/5daysmoreclients

Other Episodes You May Like: 

Fitness Marketing to Midlife Women: https://www.fitnessmarketingmastery.com/marketing-midlife/

When Your Business Isn't Growing: Fitness Marketing Basics: https://www.fitnessmarketingmastery.com/fitness-marketing-basics/