Sat, 30 December 2023
Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll. Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you. A few stand-outs though that made it into this list of 10 top podcast of 2023 list: You like hearing about other midlife women who are having success & overcoming obstacles Doing it alone can be lonely and you like hearing how to get out of your own head and way. We’ve definitely found a collective and collaborative group of entrepreneurs in the WELLPROS group https://www.flippingfifty.com/WELLPROS. Details in show notes if you don’t have someone to run offers, packages, pricing by and you need to know how to quickly gain customers and gather momentum. In Letterman style countdown here it is. All the episode links will be included in the show notes so you can catch up on any you missed. If you have just one colleague or friend who would benefit from listening, thank you for sharing, #10 Top Podcast of 20235 Inspired Reasons to Be a Menopause Fitness SpecialistAn episode full of a combination of both statistics and intangible reasons why there is still room for you to dig in and establish yourself as an expert among midlife women. There is a dramatic difference between an influencer and an expert. You get to decide which you are and why that’s the one you want. https://www.fitnessmarketingmastery.com/be-a-menopause-fitness-specialist/ 12/02/23 #9 5 New Clients in 7 Days: Here’s How She Did It One of our WELLPROS grabbed opportunity before she felt ready and just jumped in. She found a way to make it happen sooner than she anticipated and enrolled clients while they were hands up telling her yes. In this episode we shared how it went. https://www.fitnessmarketingmastery.com/5-new-clients-in-7-days/ 3/11/23 #8 3 Questions Away from Better Productivity When you’re spinning your wheels every day and you don’t know if what you’re doing is really helping your progress, or know absolutely it’s not, this episode will help. We all get to the point when we have a full day, everything and everyone is pulling on us and yet we get nothing done. Those days have to be minimized and eventually you’ll prevent them from ever happening again. Three questions you can use today will help. https://www.fitnessmarketingmastery.com/better-productivity/ 11/11/23 #7 Helping Clients Combine Intermittent Fasting and Exercise Your clients are trying it, and they’re trying to avoid muscle and bone loss. Or possibly they don’t realize that they could lose muscle if they don’t fast correctly. This episode will help you be aware yourself or increase client’s awareness of the dual goals they can juggle if done right. https://www.fitnessmarketingmastery.com/intermittent-fasting-and-exercise/ 11/25/23 #6 Midlife Fitness Pro Swinging For the Fences This is another midlife fitness & health entrepreneur success story that resonated! Christine Conti, winner of this year’s IDEA Instructor of the Year award joined me. She didn’t talk about award winning as much as what she personally overcame. How she came to fitness as a second career and why it’s meaningful for her personally. If you’re thinking it’s too late, you can’t because of any number of reasons… listening to this will help you see it differently. https://www.fitnessmarketingmastery.com/midlife-fitness-pro/ 10/28/23 #5 Top Podcast Episode of 2023Stop Sloppy Introductions: Bio Makeovers for Health & Fitness ProsHeard of ChatGPT? Hard not to have by this point. But there are entrepreneurs using it so we all know it by the words embark, embrace, fitness journey. Those are code for AI. And images that are AI are also beginning to pop up everywhere. If you use them you may lose them – meaning customers. But if you know how to employ tricks you can retain your brand integrity and get back time both. https://www.fitnessmarketingmastery.com/reduce-fitness-marketing-time/ 2/1/23 #2 Content That Creates Clients That Want Only You You are the only one that can do certain things in the way only you do them. This episode taps into how you can do it. How interesting that AI use by marketers increased dramatically over the course of this last 12 months. It may be easier than ever to stand out, if you use what only you have. https://www.fitnessmarketingmastery.com/content-that-creates-clients/ 3/4/23 #1 Top Podcast Episode of 2023 |
Wed, 27 December 2023
Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want? I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one. To get your first midlife coaching client isn’t hard given women tend to seek trainers and support at a higher rate than men, they know they have a problem and what to fix it. So the problem is you’re not making yourself visible. This episode is for anyone who mentally wants to get clients and help people but who’s reason for not having clients has nothing to do with the fact there aren’t enough clients. What I want you to imagine is we are standing on the playground and I push you just a little bit. Now, you either fall back, take a step back or you push back and stand your ground. Which is it? You need to have the confidence so that in a room full of people if you are training a client you don’t care if everyone hears you. Know exactly what you’re asking them and exactly why in this order or sequence you’re giving them steps. How to Get Your First Midlife Coaching Client (and everyone after!)The reason you don’t have clients is you. Let’s unpack what you can do in order to get you out of your own way, Questions I answer in this episode:
Other Episodes You Might Like: 5 Fall Fitness & Health Professional Business Growth Strategies https://www.fitnessmarketingmastery.com/health-professional-business-growth-strategies/ When and How to Ask for Help Growing Your Health Business https://www.fitnessmarketingmastery.com/growing-your-health-business/ Email Marketing for Fitness Business Success https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/ Resources: Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Visit the fitnessmarketingmastery.com website for more expert advice and services related to health coaching business growth. – Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the WELLPROS hotseats coaching calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone. Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/
Direct download: FMM_How_to_Get_Your_First_Midlife_Coaching_Client_-_Edited.mp3
Category:coaching clients -- posted at: 3:00am MDT |
Sat, 23 December 2023
In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes) Where metabolism is concerned there are two considerations:
One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day. Which would you want to boost? The consideration you have to make is that often a tough exercise session will make people compensate both with food and coach compensation. The total energy expenditure is lower in postmenopausal women who workout more than 2x a week with strength and cardio each. You’re looking for the sweet spot of boosting muscle endurance and strength and stamina without decreasing energy or causing soreness that would make clients move less during the day. Information published by the Mayo Clinic informs that it is the all-day activity or movement that a client does that correlates with their risk of obesity. That is, it’s not those who go to the gym most, it’s people who move the most during their days that have the least risk of obesity.
Coach a Better Metabolism in Menopause
For instance, a squat to an overhead press. First, you’ve got the potential for momentum. Second, the weight you can press overhead is going to be far less than what you can squat with, so the biggest focus becomes core and neither lower body muscle or shoulders. So if function is the key goal, this may be successful. If metabolism is, it is going to fall short.
Coaching Menopause Metabolic FlexibilityI’ve got 2 or 3 clients at any given moment who will need to be told exactly what parameters to train in, but most importantly what NOT to do. For Sunday low slow runs I give very specific time and heart rate goals. If I give a distance I also give a time. X distance or x time, whichever comes first. Heart rate no more than _______. Often the same clients will introduce intermittent fasting and get some initial success. They’ll have finally bought into the idea of boosting muscle protein synthesis and avoiding muscle protein breakdown. And then they’ll regress. Inevitably, it’s been because I have let my foot off the accelerator. If I stopped reminding them of the steps: Fast… feast.. Then fitness activity. They’ve lost weight but muscle too. Upon review there’s been fast fitness then minimal feast. It’s only when I ask very specific questions that this surfaces. Even for longtime clients. So, never… ever ever underestimate the value of repetition. Bottom Line for Coaching Metabolism in Menopause…
Other Episodes You Might Like: 5 Ways to Help Clients with a Flat Belly in Midlife https://www.fitnessmarketingmastery.com/flat-belly-in-midlife/ 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With https://www.fitnessmarketingmastery.com/be-a-personal-trainer/ 5 Menopause Exercise Programming Tips from Recent Exercise Studies https://www.fitnessmarketingmastery.com/menopause-exercise-programming/ Resources: Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard WellPros Mastermind & Mentorship Group: https://www.flippingfifty.com/WELLPROS
Direct download: FMM_coach_a_better_metabolism_in_menopause_-_Edited.mp3
Category:marketing -- posted at: 3:00am MDT |
Wed, 20 December 2023
Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to help you thrive. Get ready to transform your health coaching business and achieve your goals! Get ready for a little tough love as you coach yourself answering these questions. Questions We Answer in This Episode:
– We’ll break down the core concepts of the 4 Cs and explain how each one contributes to your business growth.
Coached? No one does it alone.
– Discover actionable tips and techniques to expand your client base and boost conversions.
– Learn how to create lasting relationships with your clients and keep them coming back for more.
– Explore strategies to stay ahead of the curve and remain a key player in the competitive health coaching market. Other Episodes You Might Like: 5 Fall Fitness & Health Professional Business Growth Strategies https://www.fitnessmarketingmastery.com/health-professional-business-growth-strategies/ When and How to Ask for Help Growing Your Health Business https://www.fitnessmarketingmastery.com/growing-your-health-business/ Email Marketing for Fitness Business Success https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/ Resources: Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to implement the 4 Cs effectively in your health coaching business. Visit the fitnessmarketingmastery.com website for more expert advice and services related to health coaching business growth. – Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the WELLPROS hotseats coaching calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone. In this episode, I guide you through the 4 Cs and share their success stories and tips. This content originally I learned from a dear friend and much-admired business coach, Mark LeBlanc. He was so supportive and an excellent role model when I needed it most. Whether you’re a seasoned pro or just starting your journey in health coaching, these strategies are designed to propel your business forward. Tune in and get ready to grow your health coaching business this year like never before! Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/
Direct download: FMM_4_Cs_to_Grow_Your_Health_Coaching_Business_This_Year_-_Edited.mp3
Category:Personal development -- posted at: 3:00am MDT |
Sat, 16 December 2023
If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple.
Your success in any relationship is in understanding what someone else is thinking and feeling. If you’re not doing that as you write every single email, you are losing this race. For a very small percent of your email list this is a sprint. For many many more it’s a marathon. But you have water stations and port-a-potties all along a marathon. The fitness of your email marketing depends on the frequency and intensity of your email. Sound familiar? In this episode why these health business email marketing mistakes hurt:
If you aren’t tapping into emotion with every email, you’re missing out. If you aren’t segmenting your email list, you’re suffering. When you get curious about why your open rate is low or click rate is poor, you can solve problems quickly. Was it the day and time? Was it the subject line? Was it the lack of repetition inside the email or the congruency of the message with the reason the subscriber got on your list? Resources: Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/ Other Episodes You Might Like: Better Email Marketing: Love Letters To Your Customers https://www.fitnessmarketingmastery.com/better-email-marketing/ Email Marketing for Fitness Business Success https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/ The Truth About Email Frequency and Content https://www.fitnessmarketingmastery.com/email-frequency/
Direct download: FMM_Health_Professionals_Email_Marketing_Mistakes_-_Edited.mp3
Category:marketing -- posted at: 3:00am MDT |
Wed, 13 December 2023
Is it time to raise your rates? If you haven’t for a year or two and definitely since pre-pandemic I would absolutely recommend you look at this. I’m releasing this episode with a focus on end of year promotions and start of year implementation. It’s the perfect time for a health professional to look at raising rates. When you get started, you ask how much do I charge? There are a lot of things to consider in answering this question. A good rule of thumb though is always err on the high side. It’s much easier to reduce rates than raise your rates. So it all should be thoughtfully planned. But it can also be constipating. There’s no other way to say it. If you aren’t careful about your business plan you could be working for pennies per hour. If you couldn’t even hire someone to work for you with commensurate education and qualifications for the rate you’re paying yourself, pump the brakes! If you’re in any way reluctant to track numbers, look at the profit and loss statements, still find you don’t like sales or struggle with accepting money, this is a much needed episode. You may have a little work to do on your worthiness and relationship with money. So, as you listen, just do this: stay aware of any negativity related to the money conversation here. Questions I Answer in this Episode:
1. How Much and When to Raise Your RatesMake it worth it. The last thing you want to do is raise them so little that you feel you need to raise them again. I try to raise rates no more frequently than 2 years. 2. When to Raise Your RatesMake it worth it. The last thing you want to do is raise them so little that you feel you need to raise them again. I try to raise rates no more frequently than 2 years. 3. How Much Notice to Provide Before Raising Your RatesWhen you’re raising your rates significantly, you give longer notice. For instance, I raised private coaching from $2000 per package to $5000. That’s significant. When I originally raised from $1000 package to $2000, that was still significant. I gave my community adequate notice so that those who’d always thought, I want to do private coaching but would “some day,” had a reason to do it today. When it’s packages, say you sell by frequency of classes or training sessions and discount as they go up, beware. You’re already discounting. Every day. So if you raise rates make this worthwhile. Do you want to increase each session by $2.00 or by $5.00? If someone is buying a package of 20 sessions the package would increase then by one hundred dollars. If you’re talking about a $1000 package, $100 is not that significant. Psychologically it’s not going to deter many from purchase. Consider at least $200. Now you’ve increased your hourly rate by $10, giving you a significant raise, and keep listening because #5 is going to help you do this painlessly for the customer. 4. How to Deliver the Message About Rate IncreaseSend an email dedicated to this message. Don’t bury it in something else like so many trainers and health coaches bury offers. If you’re selling something specific or have a very specific message, do not water it down. Consider including a short video message from you. You’re going to want to listen to question 5 in order to do this smoothly. Keep it short. Write a script. 5. How to Justify Raising Your Health & Fitness Business RatesThis is the gold that I hope you’re still listening to get. Don’t just raise your rates without making it a win win for the customer and you. How can you increase the value of what THEY get when you raise your rates? I just got a letter from one of my lawyers. It read, “in accordance with our letter of engagement effective Jan 1, my rates will increase to ______.” Same service, different rate. It’s accepted with lawyers. It’s not accepted with health and fitness because there are too many choices. So you want to make it way too sweet to leave. What can you ADD? To make this make so much sense for YOU, what you add ideally will NOT negatively impact your time demands. You could add access to another course or tool you’ve already created but that normally did not come with it. You need to be sure that you’ve thought through current and well as new customers. Current customers will ask if they too get it. If they’ve been grandfathered in at an early adopter rate the answer may be no, but we’ll allow you to upgrade for (less than the product or service would usually sell for). I’ve increased the coaching time I spend or additional coaches spend with our clients. There’s a long term strategy to this and it’s not increased profit right away but it is retaining clients longer because they get a strong start. If you’re listening and you’d like to coach on our Flipping 50 team and are a Flipping 50 Menopause Fitness Specialist, reach out via support@flippingfifty.com It’s one of the 3 ways Specialists can earn right away. There you have it. How to increase your health business rates so you can significantly increase your revenue and keep your stress and dropout rate to a minimum. Other Episodes You Might Like: When to Raise Your Rates, Fitness & Health Coaches – Part I https://www.fitnessmarketingmastery.com/raise-your-rates/ How to Raise Your Rates, Fitness & Health Coaches – Part II https://www.fitnessmarketingmastery.com/how-to-raise-your-rates/ How to Charge More, Raise Your Health Coaching Rates, and Not Pee Your Pants Doing It https://www.fitnessmarketingmastery.com/raise-your-health-coaching-rates/ Resources: Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/ |
Sat, 9 December 2023
If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife:
In the exercise itself:
…. Each of these has to be related to endocrine status, musculoskeletal status and conditions or injury history. Outside of exercise:
So there’s a little to unpack during this episode. In fact, that would be an overwhelming amount of information for an episode. That in fact is more like a course (like the Flipping 50 Menopause Specialist Course). We’re going to focus here on the one biggest thing women want in midlife and find elusive: a flat belly. It’s so tied to metabolism, so we’ll focus on this little slice of information so you can start using it with clients tomorrow! The #1 Key to Helping Clients Get a Flat Belly in MidlifeIt’s all related to controlling BLOOD SUGAR LEVELS a. Overall reduction b. Reduction of spikes 5 Go-To Flat Belly Strategies to Drip Out for Clients REDUCE OVERALL STRESS. That includes…
Exercise – walking + strength training are best. The exercise that causes more cortisol is that “moderate level” where after about 45 minutes blood sugar levels tend to increase and stay there.. causing your body to store fat. You can’t both store and burn fat. But women can make a mess of walking and strength training unintentionally too. More is better mentality will kill the positive results they could be getting.
Changing the sequence you eat foods putting protein and vegetables first and carbs last can change the impact of glucose spikes by 75%
2 More Ways to Help Clients Get a Flat Belly in Midlife
For coaching, these could be dripped out teachable parts of a mini course, a bonus course to live beside your fitness course, or an upsell to a mini course. When female clients come to you for core exercise, it’s often not the right tool for the job. Use that to attract and this to give them what they need. Other Episodes You Might Like: 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With https://www.fitnessmarketingmastery.com/be-a-personal-trainer/ 5 Menopause Exercise Programming Tips from Recent Exercise Studies https://www.fitnessmarketingmastery.com/menopause-exercise-programming/ Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/ Resources: Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard WellPros Mastermind & Mentorship Group: https://www.flippingfifty.com/WELLPROS Theia Glucose Monitor: https://www.flippingfifty.com/myglucose
Direct download: FMM_What_I_Do_When_Everything_is_Going_Wrong_-_Edited.mp3
Category:general -- posted at: 3:00am MDT |
Wed, 6 December 2023
If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife:
In the exercise itself:
…. Each of these has to be related to endocrine status, musculoskeletal status and conditions or injury history. Outside of exercise:
So there's a little to unpack during this episode. In fact, that would be an overwhelming amount of information for an episode. That in fact is more like a course (like the Flipping 50 Menopause Specialist Course). We’re going to focus here on the one biggest thing women want in midlife and find elusive: a flat belly. It’s so tied to metabolism, so we’ll focus on this little slice of information so you can start using it with clients tomorrow! The #1 Key to Helping Clients Get a Flat Belly in Midlife It’s all related to controlling BLOOD SUGAR LEVELS a. Overall reduction b. Reduction of spikes
5 Go-To Flat Belly Strategies to Drip Out for Clients REDUCE OVERALL STRESS. That includes…
Exercise – walking + strength training are best. The exercise that causes more cortisol is that “moderate level” where after about 45 minutes blood sugar levels tend to increase and stay there.. causing your body to store fat. You can’t both store and burn fat. But women can make a mess of walking and strength training unintentionally too. More is better mentality will kill the positive results they could be getting.
Changing the sequence you eat foods putting protein and vegetables first and carbs last can change the impact of glucose spikes by 75%
2 More Ways to Help Clients Get a Flat Belly in Midlife
For coaching, these could be dripped out teachable parts of a mini course, a bonus course to live beside your fitness course, or an upsell to a mini course. When female clients come to you for core exercise, it’s often not the right tool for the job. Use that to attract and this to give them what they need. Resources: Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ Flipping 50 Menopause Fitness Specialist™ Course: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ WellPros Mastermind & Mentorship Group: https://www.flippingfifty.com/WELLPROS Theia Glucose Monitor: https://www.flippingfifty.com/myglucose Other Episodes You Might Like: Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/ 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With https://www.fitnessmarketingmastery.com/be-a-personal-trainer/ 5 Menopause Exercise Programming Tips from Recent Exercise Studies https://www.fitnessmarketingmastery.com/menopause-exercise-programming/
Direct download: FMM_5_Ways_to_Help_Clients_Get_a_Flat_Belly_in_Midlife_-_Edited.mp3
Category:coaching clients -- posted at: 3:00am MDT |
Sat, 2 December 2023
This list of why serving midlife women, the why to be a Menopause Fitness Specialist encompasses it all. #1 Reason to be a Menopause Fitness Specialist Legacy. How do you think most women drawn to doing this are midlife or approaching it themselves? Or they're slightly younger and they're working with older women, but a little bit wiser maybe beyond their years and want to really leave a legacy. Really. I mean, women in menopause, in early stages, specifically Perimenopause, are also many of them in the workforce. And they're struggling to get support in the workforce. They're struggling with problems with hot flashes with night sweats, leaving them Sleepless in menopause, in the workplace. So they're not functioning as well. So when you can leap in know, how do I pivot? In order to help decrease the signs and symptoms of menopause. You're helping so many things, you're helping the workforce you're keeping absenteeism down, you're increasing and enhancing productivity, and just overall increasing the life and happiness of a single woman and every woman in her ripple effect. Her immediate family and others who either suffer when when she does. #2 Reason to be a Menopause Fitness Specialist This is a very lucrative market. One of the reasons why we're seeing a surge of title menopause expert menopause and coach, menopause lifestyle coach. Without the education certification qualification, experience, history proven track record. We're seeing a title acquired in minutes but the knowledge the experience level, the credibility and the ability to create consistent, predictable results reliably, is not yet there. And this is where we can give you the formula that has been proven. First of all, based on science of 30 year history and then based on these last 10 years of being proven. And if it wasn't proven, or thrown out, we've dialed it in. It's done for you. And we can stand on our trademark copyrighted property and say, here's what works. #3 Reason to be a Menopause Fitness Specialist Community. You get a community of coaches, and right now an opportunity to congregate with this community and get support with your marketing and your PR, your ways of attracting new clients and of being sure that you're way ahead of them. Asking what's next? What now, when that first program or that first challenge is done these are such important pieces of what you're going to do. #4 Reason to be a Menopause Fitness Specialist Freedom. About 52 million women are in menopause right now. There are women who you're able to work with and set your own time. You get to change and set your own schedule when you're the boss, which is what we want as much and maybe some would say more than the money is that we want freedom and flexibility. It takes a community who can say do you realize what you're doing? Do you realize that you're doing this yourself? Why don't you change that class? Have it at an earlier time, have it in the morning habit at lunch? Don't have it in the evening. You may not attract the same people; they may not be able to go with you. Okay, attract other people who can have the availability that you also have. These things are, are really key. And one advantage of being a flipping 50 Menopause fitness specialist is that you can realize that you too were thinking a little bit crazy and that limiting beliefs are really a piece of what stopped us knowing we can see it so well in somebody else. But when you're in the frame, you can't necessarily see yourself what mistakes you might be making. So this community is really, really key and critical. #5 Reason to be a Menopause Fitness Specialist Last but not least, this market is not going away. So women are going to continually go through menopause. If we can capture them when they're 30 and they're 40 If you get that thriving program going there's no reason why you can't rinse and repeat, keep growing, it's scaling it and expanding to the women you're working with now will be 10 and 15 years old or soon, there will be something else that they need in addition to what you've already given them. For those women who have daughters, younger friends, you're going to be able to attract and expand to them. How can you reach midlife already in better shape. You've got an expansive service but you're not all over the board. You can create a program, drill down deeper that program and offer it in so many different ways. Then expand from that program. Once it's up and running, it's already working. And there you have it. For my Flipping 50 Menopause Fitness Specialists, what would you add? And what about you? Have you got a community? A market begging for clued-in competent and confident professionals? Do you have a future that looks extremely bright where you can develop a niche and serve it exclusively instead of jumping all over trying to be a jack (or jill) of all trades? Resources: Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Flipping 50 Menopause Fitness Specialist™ Course: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Other Episodes You Might Like: Training Midlife Clients | Zone 2 Training For Menopause https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/ 3 Ways to Coach Menopause Clients Out of Mistakes https://www.fitnessmarketingmastery.com/coach-menopause-clients/ The #1 Way to Reach More New Fitness Customers https://www.fitnessmarketingmastery.com/1-way-reach-new-fitness-customers/
Direct download: FMM_Be_a_Menopause_Fitness_Specialist_-_Edited.mp3
Category:coaching clients -- posted at: 3:00am MDT |
She Means Fitness Business
Categories
marketinggeneral
Personal development
career choices
social media marketing
coaching clients
Archives
AprilMarch
February
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
September
July
June
May
February
January
December
November
October
September
June
May
April
February
January
December
November
October
September
June
May
March
February
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
July
June
May
April
March
January
December
November
October
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 | ||||||
Syndication
