This episode is a countdown of the Top Fitness Marketing Podcasts of 2021 (and All Time). I couldn’t resist throwing in some that are huge standouts from prior years (this show is in its 9th season)!

You can find the episodes at fitnessmarketingmastery.com, Apple podcasts, iTunes, iHeartRadio and anywhere you listen to podcasts.

In true David Letterman style, which is what any self-respecting Iowa girl would do, here we go!

The Top Fitness Marketing Podcasts of 2021 (and all time)

#10 Why You Don’t Want Your Social Media to Go Viral #272  

Shocker right? Why don’t you want your social media to go viral? I lay it all out here. It may be an eye opener about a number of other goals you thought you had that aren’t serving you.

#9 Fitness Marketing in Less Time: How to Get It All Done 

The most precious thing you have is time. If you’re doing busy work constantly, chances are you’re not getting it all done and you’re not doing it well.

#8 How to Get Results on Instagram Without Wasting Time 

If you’re using Instagram, you want more than to see your own brilliant pictures or REELs. You want engagement, and to grow your email list.

#7 Is Passive Revenue Too Good to Be True? 

If you are new to or a stranger to affiliate marketing, this is your introduction. Revenue in your jammies is not an impossible wish. Just what and how do you do this though?

#6 Do You Pay Yourself First? 

It’s a big question and it’s often not the first thing considered by a health coach or personal trainer. The dollar per session may sound good, but when you factor in travel, time, writing programs, doing all the things…. If you haven’t learned to automate… then this. Take your business further faster with less time in 2022.

Continuing with the Top 5 Fitness Marketing Podcasts of 2021

[Seeing this on another platform? Link to the show notes for the links to all podcasts from the countdown: fitnessmarketingmastery.com/top-podcasts

#5 2020 My Systematic New Fitness Client Process

This is by far one of the most popular episodes. It’s clear you want help structuring a system to work with clients and deliver excellence as you set up your business. Here’s how to set up yours.

#4 Start and Grow Your Menopause Coaching Services 

If you run menopause fitness coaching services or want to, this is for you. Do you know the difference between training a woman 50 and one 70? Between a woman in perimenopause and post? Do you know what triggers belly fat and hot flashes and how to adapt an exercise prescription that improves her flashes?

Here's an inside look at how to be the go-to-authority.

#3 Taking Care of You, Personal Trainer & Coach Business Plan 

This episode content came from my observations and conversations with female health coaches and fitness trainers and business owners who are intelligent women doing things they’d never be able to – or allow – their employees to do. If you’re overworking, underpaying yourself, operating with a schedule that doesn’t mimic what you tell clients to do… this is for you.

#2 4 Steps to Create Fitness Marketing Videos 

Video is still and is always going to be king and queen. So, this episode coming in at #2 is no surprise. You know you should. You are. You want more success doing it. Help is here!

#1 Are the Words You Use Costing You Customers? 

If you’re not in your customer’s head, heart and thinking and feeling like them, it’s going to be very difficult to support a “yes” decision when it comes to getting started with you. Chances are if you haven’t created your programs with that same unique slant you’re going to struggle to make programs they love and experience wins doing.

Did you know there are 5 unique buying personas of female buyers? So even if you’re trying to reach women in their 40’s they aren’t all going to respond to the same words (or images). This episode will help.

Resources Mentioned:

Marketing to Women Copywriting Course

Flipping50 Menopause Fitness Specialist

Love or hate small talk, you can make small talk matter big! Here’s how to take the most benign questions and turn them into an opportunity to showcase your work in a way someone becomes intrigued by you and wants to hang with you longer.

If you’re an introvert, I’ll bet you can relate to this. You end up at a party or mixer, not knowing anyone very well, and wishing you didn’t have to show up but knowing it’s supposed to be good for you. You dread that small talk and the feeling that your responses to questions are lame. 

Not anymore, my friend.

First of all, I want to address the fact that if you are indeed an introvert, you’re not alone. Did you know? More of us in fitness and health are than aren’t. Many professional speakers and actors are introverts. Still, it’s like required reading. You’ve got to do it. 

Where to Make Small Talk Matter Big

• Sports events for your kids meeting other parents
• Holiday parties for your business or your partner’s, with neighbors or friends
• The shoe salesman at the mall
• The passenger beside you on a plane
• The chamber of commerce meeting
• Talking when your mouth isn’t preoccupied at your dental hygiene appointment

And so many more!

• What do you do?
• Where do you work?

They’re questions that are likely to come up during holiday parties, in Zoom breakouts, and at fitness conferences.

The way you answer could be the difference between, “oh, cool,” and the start of a relationship with a new client or a collaboration with a new company or partner.

Here’s what you’re not:

• A personal trainer
• A health coach
• A medical exercise specialist
• An exercise kinesiologist

Why? Because it either means nothing to the listener or it means what they think it means. 

Why? Because whoever you’re talking to knows at least one person if they aren’t that person who needs and wants your services. Are you going to let that get away? 

Have you imagined what it would be like if the owner of a company said, I’d like to do this for all of my employees, could we work together on something that makes sense for both of us?

Or you connected with a grocery store owner who said they’d like to start monthly fitness & health tips and want you to head that up?

You just don’t know. Opportunities come, as long as you swim out to the boat. When you’re in front of people, make your words count.

So let’s say this not that.

Not, personal trainer.

Say this:

• Who you serve?
• What they are struggling with?
• What they want?

For instance,
I serve busy professional women in midlife, struggling with time and fatigue to fit in exercise that want stress release and energy.

Your response will be a question. That’s important.

You know busy professional women in midlife who struggle with time and fatigue who want exercise for stress relief and more energy?
I help them get what they want easily without huge time commitment.

Why a question?

A question leaves an open loop. It compels the listener’s brain to answer. They usually will.

• That’s me to a t.
• That sounds like my wife.
• I wish my sister knew you.

And with that, you’ve opened up a conversation. With a simple answer like “personal trainer,” you’ve closed it. In fact, if you’re uber qualified? 

So tell them, specifically what it is you do or want to. Dig into your niche with your answer. You’ll extend your reach far faster. Make small talk matter big.

Cheers fitness & health pro! Whether it’s a holiday party, a New Year’s health panel, or something else. Small is big.

Other Episodes You May Like:

Say This Not That, series

6 More Ways to Increase Your Fitness Sales this Season

In this series of weekly marketing posts, I’ll help you craft your content so that you can resonate with your ideal customers. I’ll choose an example of some fitness posts that are a good concept but miss the mark.

Say This, Not That Fitness & Health Pros

Now, there’s a whole lot more involved in a good post that gets engagement, a quality call-to-action, use of the right hashtag strategy, engaging with your audience after the post, priming your timeline before the post, and congruent consistency of content… but without this first very foundational piece, your post won’t be seen, discovered, or engaged with.

So, let’s get started.

Here’s where you could easily go wrong when you start your post intending to give help and support. How can that go wrong? Here’s how.

When your topic or message isn’t targeting a problem that someone wants a solution for and isn’t stated in the way your customer talks about it, it isn’t going to get a big engagement. 

Don’t assume too much.

Instead of this:

“Tired of sit ups and crunches?” make it clear why NOT sit ups and crunches.

That question assumes your ideal customer is indeed tired of sit ups and crunches.

Ask, is my ideal client asking Dr. Google, What can I do if I’m tired of sit ups and crunches?

If the answer is no, then you’re going to miss the engagement you want from a post and the time you’ve spent creating, editing the post, and the real estate you could have used better, is gone.

Get to the root of the problem in the customer’s eyes and language.

If someone isn’t tired of crunches and sit ups, then they skip this because it does not resonate with them.

Work with women in menopause or want to? 

What Are They Aware Of? 

If someone is under the impression that sit-ups and crunches work, they aren’t looking for help with alternative exercises. (They may not be getting results, but also not be attributing that to the exercises they are doing).

No one wants what they NEED, we want to buy/watch/learn about what we want.

Say This Instead:
Why sit ups and crunches are failing your quest for a flat belly (and what to do..)

Why sit ups and crunches will never help you shrink your waist (and what to do..)

Biggest core exercise mistakes and fastest way to a stronger core/smaller waist (and what to do…)

Why This Not That Message:

Now, you’ve stirred curiosity. You’ve taken someone from thinking they were doing the right thing, to questioning it. You’ve got their attention. First, because you’re talking about the thing that is most important to them. And because the thing they really want (flat belly, strong core, smaller waist, less belly fat) isn’t achievable doing what they’re doing. Now they are going to pay attention.

Resources: 

Marketing to Women Copywriting Course