Taking Your Fitness Passion to a Living You Love

You’re passionate about fitness. You love it. You love what it’s done for you. You like helping people. You like teaching.

Do you have a limiting belief about how much you can earn or how much you have to work to do it?

Do you believe if you’re going to make a living as a fitness professional that it would all be able selling?

Do you change your voice and turn into someone else when you have to ask for money? 

Today’s guest is going to help unpack some of that baggage.

PHIL KAPLAN

Phil Kaplan is a 30-year veteran of the fitness field and a pioneer in the realm of Personal Training.  The first Lifetime Achievement Award Recipient from Personal Fitness Professional, he’s appeared on over 1000 TV and radio shows sharing “the Fitness Truth.” Through seminars, articles, appearances, and programs, Phil paved the way for personal trainers setting a model for Professional Excellence and establishing oft-imitated paradigms for “selling fitness” in health club, corporate, and studio settings.

With extensive experience as a health club owner, media personality, author, and international speaker, he’s gained rare insights into the elements of mind, body, and spirit that integrate to manifest positive physical change and has created programs with unprecedented levels of outcome and compliance including TRANSFORM (over 75,000 copies sold) and The ANSWER.

• starting with the belief that a lucrative career and loving a career are not mutually exclusive
• You do some mindset work – exercises without sweat - with clients (and I’m putting you on the spot here) can we do a little of that right here with trainers listening?
• Trainers often copy, follow, do what everyone is doing… and if making a career out of fitness is a problem, and most trainers do struggle, then that’s going to be a problem. A trainer today really has to be Different, How can a trainer listening take steps to break out and finding a unique voice?
• Being contrarian, breaking rules and not being afraid to stand out get uncomfortable. They go against that desire trainers have to be liked
• You recently – a little bird told me this – had a group of trainers you’re mentoring raise their rates by $4 a session. Share the reaction you got when you instructed them to do that? And what happened when they came back?
• “Scale or fail” is a commonly spoken mantra these days… and for trainers the truth is, you’re going to run out of hours. You can raise rates to an extent but scaling a fitness business may require other revenue streams. What suggestions do you have for that trainer who has raised rates, is still full, is finding that as she increases rates she gets push back… what’s next?

Resources:

The Fifth Discipline by Peter Senge

“Creative Tension” the gap between you now and where you want to be 

Phil is instrumental part of promotion of MedFitNetwork, a place for medical fitness professionals to gather, for consumers to find them, and to improve lives with quality education and service based on the belief exercise and nutrition can both be medicine used correctly. 

Find Phil Kaplan:

Medfitnetwork.org

Fix Your Copy to Attract More Clients

You want fitness sales without being salesy.

Yet if you try so hard to be nonchalant you can actually send business away!

You share video after video of exercises.

Blog after blog with no call to action.

You write for the local paper but don’t put a link in your bio with a call to action. 

These are all ways you lose amazing opportunities to use your awesome content to do the talking for you. There is always going to be a sentence or two that makes the difference between “that’s nice, thanks” and “where do I sign up?” 

1) Meet your reader/your viewer where she is.

Not where you want her to be!

Mistake: Our brand new program starts next week! Here’s the link for details.

Fix Your Copy:

2) Make your reader feel understood.

Mistake: Here’s who we are and how we can help

Fix Your Copy: You’re probably thinking….

Fix Your Copy: Does this sound familiar? 

3) Make a clear and logical next step your call to action.

Mistake: All of our personal trainers are ready to support your next step.

Fix Your Copy: Share your biggest question about choosing your fitness routine here.

Fix Your Copy: Join our free master class to get all of your fitness questions answered. 

Tell the one person you really want to help exactly what to do next.

Mistake: Check out all of our group programs starting soon!

Fix Your Copy: Click here now to save your spot

Or

Click here now to download 5 recipes to get started now.

4) Be direct.

Mistake: I hope you liked this! Will you share it?

Fix Your Copy: Tag three friends who would love this for a free xyz!

Mistake: You’ll find other podcasts and blogs at www.Imawesome.com

Fix Your Copy: Link here to the resource mentioned in today’s podcast. 

If you really believe you have something that can solve a problem tell her! Tell her exactly what to do next and why what she’s doing now won’t help.

Fitnessmarketingmastery.com/fix-your-copy

How Fitness Videos Can Grow Your Business

You know fitness videos get more views, traction, and cost less than other forms of marketing. You may not know how to stay consistent and make time to do it.

Here’s how to create fitness videos that make a difference in your business.

Batch your fitness videos

Batch every step along the way.

Research before you record. Choose a single topic and stick with it to create 5-6 videos that fall into that topic.

Think about the why behind you’re creating video. Are you creating fitness videos that attract more customers and clients? What specific client do you want to attract? Do you have a program launch coming up? What content would surprise, shock, and make a viewer want to know more? What content would give a viewer hope and a quick win?

Create a list of the videos you want to create. Create a list of the titles for those videos. Do a search of other popular content on that topic. Search key words you want in the title.

Create the videos knowing what action you want the viewer to take so you can ask for it. You’ll be able to include a teaser for the previous video and the next video, getting a viewer to stay on your channel consuming more videos.

Be concise.

Get right to the point. Break large concepts into short segments of 1-3 minutes. The shorter a video – as long as it’s engaging – the more likely a viewer will watch 100% of your video and that ‘s a big plus for your organic recommendations and growth.

Be concise with your start too. Get right to what you promise in your title. Then quickly introduce yourself and get right back to it.

Know what you want them to do next.

Choose one thing, not 2 or 5, that you want a viewer to do after they watch your video. Tell them to subscribe, or go to the link below (or on your screen). Suggest they go back to the previous video in the playlist. 

Release Fitness Videos Natively.

Upload your video to Facebook, to LinkedIn, and to YouTube each directly from your phone. Don’t depend on uploads to YouTube and then share to the other platforms. Natively uploaded video is edging out shared from YouTube across platforms.

Stagger your release.

It’s tempting to share it all right away. However, this is one instance where batching won’t help as much as staggering your video share. Wait a bit to share the same video to Facebook and LinkedIn as you just posted to YouTube.

Keep the traffic coming to your website by spreading it out.

Plan your fitness video production.

From conceptualizing to recording if you don’t have the time set in your calendar it’s not going to happen. Start. Even if you feel like you’re terrible at it in the beginning, it’s not about you. It’s about how much you’re helping the viewer. If you believe you’ve got a message they need, then you need to be there!

See the show notes here: Fitnessmarketingmastery.com/videos

Need support growing your fans and followers so you can increase subscribers and sell more services?

Book a chat here: http://www.scheduleyou.in/ZzFwszm