She Means Fitness Business

Small group training is profitable and popular. Are you doing it?

In today’s world of fitness where working smarter not harder is so very possible today’s topic is exactly what you want to hear if you’re training coast to coast and wondering how to grow stable revenue you can count on.

Today we’re tackling small group training with my guest Steven Trotter. Steven's experience ranges from fitness program management in university rec programs on large campuses to facility design and organizational leadership. 

On this episode you'll hear:

  • How Steven defines small group training
  • The don’t-miss his analogy of the Super Shuttle vs. a private Limo
  • Two big reasons you should consider offering small group training as a part of programming (or reinforce your growth of SMG!)
  • How to Price and value position your SGT: how additions like nutrition- counseling or a promo week factor in 
  • The specific % above break-even price for a minimum of 3
  • How a participant’s involvement in an SGT program impacts adherence and attrition rate
  • Tips for building rapport in small group training
  • Screening tools/marketing tips to make sure that you get the right people in your small groups
  • The difference between Small Group Training and group fitness: How to distinguish your paid program from free group fitness

4 Keys for success with small group training:

  1. Have fun with it: If you're having fun with it your customers will too. Make sure you have the right butts in the seats teaching groups!
  2. Make it memorable with tiny things: themes, names, and small expected surprises can make a difference. 
  3. Celebrate small wins: most customers are terrible at doing this for themselves, so help them acknowledge it and the value of being in a group.
  4. Control your product: Make yourself distinctly different and unique from any other option for you and your customer. You can't be just another group going on next door to a free program.

You can learn more about Steven and his work at www.globetrotterwellness.com

Books/Resources Steven mentioned:

Braving the Wilderness by Brene Brown

The Power of Vulnerability by Brene Brown

Thanks for your rating in iTunes.

Look for Steven Trotter (and I) at Athletic Business Conference 2018.  

Direct download: steve-trotter-final-mix.mp3
Category:marketing -- posted at: 5:35am MDT

Are you coaching clients with food addiction who want to lose weight? Are you frustrated with a lack of success, and lack of compliance?

Today’s episode is all about tips for coaching clients based on the successful life-changing transformation of one man who has become a coach. He walked the talk first. He researched his own journey. Michael Leppo shares what he learned as he researched his own midlife transformation.

This episode will remind you (and your coaching clients) that it’s never too late. After decades of food addition, weight issues, and conditions caused by them, anyone can make changes.

Coaching clients is an integrated approach involving the science of exercise and nutrition, along with the motives, cues and triggers for behavior. Michael’s story is a perfect example of where coaching the physical process can often miss the underlying root cause of the problem. 

This episode is all about coaching clients who have started and stopped and still want to lose weight but can’t break a cycle and don’t know why. You can be the bridge to a new pattern of thought, action, and permanent behavior change.

 Michael shares valuable insight you can use with your coaching clients:

  • Two things that triggered his change
  • His age when he decided to change
  • 3 Ways to motive coaching clients
  • Why coaching clients have a hard time breaking a habit
  • What’s going on in the brain based on the food your coaching clients eat

We discussed:

  • The “bliss point” of processed foods
  • Why the term “food washed” can help you understand your coaching clients
  • Coaching clients through behavior change by better brain chemistry 

Michael offered suggestions to avoid these common mistakes working with coaching clients:

  • Focusing on what you want to say next instead of listening to what’s being said or not said (why the common acronym WIFM is a priceless coaching tool)
  • Asking closed-questions or leading questions (what to do instead)

Connect with Michael Leppo:

www.positivedailyfuel.com

Email: positivedailyfuel@gmail.com

Twitter: positivedailyfuel.com

Direct download: Michael_Leppo.mp3
Category:coaching clients -- posted at: 7:09am MDT

Do you have a money mindset holding you back? Could you be earning more if you had a better relationship with money? 

Deborah J. Fryer, PhD is a catalyst for change and a transformational coach and speaker. She works with creative, spiritual, high-achieving entrepreneurs to help them tap into greater confidence, creativity, productivity, prosperity and inner peace. 

She Tells Her Money Mindset Story:

Yes. Headlines are I quit my life as a filmmaker in my 40s to go to medical school. When I was 49 I lost everything. Lost 1/3 of our house to the flood, my dad dropped dead 2 weeks later, and the next day I was working in the Anatomy Lab and it was my job to take a human heart out of the body. That changed everything for me. I realized I already had everything I needed within me and I started teaching what I already knew. Holding a heart in hands was one of the most powerful experiences of my life an it informs everything I do, teach and live - expand/contract, receive/let go, inhale/exhale, work hard/rest hard, etc.  

Deborah’s Money Mindset concepts:

You have hidden in your body a specific blueprint that dictates exactly how much money you feel comfortable earning, spending, saving and contributing. This secret subconscious programming runs like an inner financial thermostat that keeps you comfortable within a VERY narrow range. When you decide you want to grow – you want to work less and make more money, be your own boss and have more free time, have more authority and contribute more generously – your nervous system goes haywire.  

You have a money storyand Deborah has news for you. 
Your money story is not YOURS.
It’s not YOUR money.  

And it’s just a STORY that you can rewrite it when you decide you want to.

Questions Deborah answers in this podcast:

  1. What is the role of the subconscious mind anyway? 
  2. How does your subconscious programming affect your life? 
  3. How do limiting beliefs affect our ability to achieve goals we have never done before? 
  4. How does a listener change her money mindset or money story?
  5. What does anatomy have to do with our money story? 

Quotes from this episode:

  • Money shame
  • Running your business backwards
  • The way you do anything is the way you do everything
  • Shift one thing you shift everything.

Amazing guests will join Deborah on the Money Mindset summit. One of my all-time favorite speakers, Dr. Sue Morter and 26 other doctors, thought leaders.

Energy, consciousness, neuroscience, your inner pharmacy,

Register Here for Master Your Money Mindset:

https://aq360.isrefer.com/go/MYMM2.0/a82

Connect with Deborah:

https://www.facebook.com/deborahfryer
https://twitter.com/djfryer
https://www.linkedin.com/in/deborahfryer/

Direct download: deborah_fryer.mp3
Category:Personal development -- posted at: 8:34pm MDT

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