She Means Fitness Business

We as an industry are not doing a great job reaching 70% of that inactivy market. We are not talking to the right people with the right words. We spent all our time focused on people who are already our customers. We send traffic to our websites or attempt to, but then when they get there what's there for them? Identify five categories of customers that you want to provide content for on your site. Three that you're missing are your greatest opportunity for growth. For more information visit www.voiceforfitness.com/fitproblog July 21 post. 

Direct download: five_content_categories.m4a
Category:marketing -- posted at: 2:48pm MDT

Registered Dietitian Breeze Brown didn't know it at the time but she perfectly went through the steps that would make her bars appealing to a growing number of people with Celiac Disease and professional athletes. Find out how a purpose and $300 launched her business in 2009 and learn more online at www.breezebars.com

Have you got a product or service you know will help solve a problem for someone?

Direct download: BreezeBars.m4a
Category:marketing -- posted at: 6:00am MDT

Public Speaking is the number one way to build rapport with a large audience of potential new customers fast. It's non-intimidating (for them!), it's non-threatening and provides value. Done right you can make a killing on this free marketing and sales vehicle with a "no strings" feel and authentic message that helps people. Learn five steps that make the difference between an invitation from audience members to call them and a polite applause at the end. After hundreds of presentations annually I've had at minimum 25% of audience members say "yes, call me!" and often 40%.

Direct download: speakingfreepays.m4a
Category:marketing -- posted at: 6:00am MDT

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