What’s the difference between coaching and advising a client? Are you using the title coach but a little unsure of what that means?

You’re not alone.

There are thousands more coaches of all kinds: health coaches, business coaches, life coaches, wellness coaches, divorce coaches, career coaches, and many wear the hat of an expert in their field too. 

So, whether you are or you’re not a personal trainer, this is for you. 

Coaching has great value. 

Yet, when you’re playing the role of cheerleader or you’re giving expert advice you’re not actually coaching. 

This episode explores when coaching is valuable and when you want to advise, if you do have the knowledge. 

Coaches: 

Support

Ask questions

Improve accountability

Encourage autonomy 

Encourage self-examination 

Ask for realistic goals

Trainers: 

Provide assessments 

Give recommendations for actions 

Set realistic goals

Give answers 

Evaluate performance

Determine next steps 

When clients don’t know what to do in order to achieve results, trainers determine the actions that make the most sense for them.

When clients know what to do but aren’t doing it, coaches help discover why that is true. 

To be an effective leader in programs, you may be both. 

First, you’re trying to determine the exercise plan based on a scientific combination of current status, health and activity history, hormones, goals, and limitations. That’s training using exercise science to create an exercise prescription. 

Concurrently or next you may be trying to consider why past attempts failed or why clients are non-compliant. That’s coaching using questions. 

Both skills are necessary for the improvement of fitness.  

Where does the line between coaching and advising blur? 

Where coaching and advising blur – and where effectiveness begins to wane, is when what is intended to be a coaching call becomes empathetic and without objective. 

A coach is definitely a warm person. However, it’s not enough. Are you able to ask questions that help someone see the answers for themselves? A coach allows an individual to have more personal power. When a coach praises or judges and evaluates she robs the client of personal power. 

Let me do a check-in with you, respectfully. You may have just felt a little offensive to what I just said. I’d like for you to stay with me. I hope you’ll consider that you’d only take offense if it was something you felt you did. 

If you say, good job! I’m proud of you! I’m so glad you did that…

Any of those is evaluative and a judgment. Though they’re praise and you may see that as positive, they indicate an evaluation. 

If instead you asked, how do you feel about that? Or I can only guess how good that feels, what’s it like for you? How is that different from what you’d experienced before? 

If you’d like more information on how to buff your coaching skills. Not those we associate with cuing and positioning clients, but skills like mirroring and reflecting, stay tuned. I’ve got a Coaching Midlife Women’s workshop coming up later this month you’ll love.

Resources: 

Fitness Business Scorecard: https://www.flippingfifty.com/the-fitness-health-coaches-scorecard/

Other Episodes You May Like: 

How to Charge More, Raise Your Health Coaching Rates, and Not Pee Your Pants Doing It: https://www.fitnessmarketingmastery.com/raise-your-health-coaching-rates/

6-Figure Months From 6 Mindset Shifts: Fitness Coaching Business: https://www.fitnessmarketingmastery.com/6-figure-months/

4 Fitness & Health Coaching Website Pages that Make Sales Easier: https://www.fitnessmarketingmastery.com/website-pages/

Wondering where your clients come from? You’ve got the cert, the degree, the lululemons and still not many clients filling your schedule or revenue filling your bank? 

When you’re ready for Facebook Ads, this is your episode.  

Small budget? 

Start your Facebook ads by creating a leads campaign. 

The Basics

To Begin Using Facebook ads:

You need a personal profile 

To Create a business page

From your business page you create a Facebook business manager.

This is where all of your ads are created.

Leads help you create an email list. This email list is where you’ll begin creating sales. 

Selling directly to a cold audience is expensive and the results are dismal. That means just deciding you have a program starting and you want to advertise is about 2 months too late. You ideally have started 2 or more months ago sending traffic to a lead generator that was free and you’ve been nurturing those new subscribers ever since. Now they’re warm leads who want the next step. 

Start by giving something that will lead to a sale later. 

The shorter that path to a sale the better.

At some point though, you’ll want to increase your traffic to an opt in that you know your ideal customer wants. 

The higher the conversion rate for you the better. Ideally you know that from looking at your Google Analytics. From it you can see how many land on your opt in page in a given date range. Then you can see how many land on your thank you page in a given date range. From the two you know your conversion rate, right? 

You want to be sure that you share the freebie to social, any existing email list and get as much traffic as possible 

Two Tips:

• Keep the form filled on Facebook for the lowest cost leads. From your thank you page, which can double as your opt in page you’ll take them to the next step. An automation email will drop them right into your email list where you should have
• Broad audience – that means about a million people

All CRMS have a Facebook integration. No matter what Customer Relations Management you use, you’ll find some support for connecting to Facebook. If you’re not technical, and don’t want to do your own ads at all, you DO want to know what’s possible. You need to know what numbers you want and are possible.

Ready for Traffic?

If you don’t have a freebie that converts, creating one is your first order of business. 

Share it with your most active and engaged social media channels. Test and establish that your ideal client wants it.

Resources: 

Ultimate Freebie Creation: https://www.fitnessmarketingmastery.com/bestfreebies

Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

Other Episodes You May Like: 

The Perfect Facebook Ads Formula for Fitness & Health Businesses: https://www.fitnessmarketingmastery.com/fb-ads-facebook-ads-formula/

11 More Ways to Boost Personal Training Leads, Sales and Revenue:

https://www.fitnessmarketingmastery.com/11-ways-boost-personal-training-leads-sales-revenue/

3 Ways to Increase Your Email Opens (social posts & website traffic) NOW!: https://www.fitnessmarketingmastery.com/ways-to-increase/

In this best health coaching business podcasts year-end countdown episode, I give you what you voted based on downloads as the best of 2022. This year clearly it was tips and tricks to market to train your menopause fitness clients, and featured 3 expert interviews. 

In Letterman style countdown here it is. All the episode links will be included in the show notes so you can catch up on any you missed. 

#10 ​​Fitness Trainer Opportunities Right Now 

You can see fitness trainer opportunities or you can see obstacles with gyms at low capacity and so many virtual programs. How would you like to sit down with an expert at getting seen and heard when it’s not easy? Guest JJ Virgin brings her years of expertise to this episode.

That’s just what you’ll find in this episode full of health coach and fitness trainer opportunities. 

https://www.fitnessmarketingmastery.com/opportunities/

#9 4 More Better Fitness Marketing Tips 

There are better fitness marketing tools than a newsletter. There are better fitness marketing tools than Tic Tok if you don’t have a back end that makes sense and attracts new subscribers. 

Are you inviting people to your email newsletter? That one died in the early 2000s. This episode will bring you into the future with better ways to let the world know about you.

https://www.fitnessmarketingmastery.com/better-fitness-marketing-tools/

#8 I Hate Exercise | Psychology Health 

Behavior change is hard. And if you know that all too well, say you’ve seen your detailed exercise prescription fall by the wayside and clients fall off the bandwagon, then this episode may give you some insight into why. 

Mike Kelly is my guest on this episode and as an expert in exercise psychology since 1989, his topic is one that we’ve not made enough progress in since 35 years ago when I entered grad school committed to creating better ways to facilitate behavior change. 

https://www.fitnessmarketingmastery.com/psychology/

#7 How to Pivot Your Fitness Brand

If you’re scared, frustrated, or feeling unrewarded for the hard work you’re doing, listen in. No one has a smooth ride all the way through and Natalie Jill is no different. As you hear her resilience, you may recognize some of the fight in you too. 

There’s a place and a need for your fitness brand right now. Here’s how to pivot what you may be doing and turn it into better results. 

https://www.fitnessmarketingmastery.com/your-fitness-brand/

#6 Find Clients and Students for Your Programs 

If you’re a trainer or health coach with all the certs, and education, a desire to serve and to make a living, it doesn’t matter if you can’t find clients and students for your fitness programs. But there’s such an obvious need. So the question isn’t is there demand. It’s where they are, how do you get them (instead of letting them find another option). It’s also getting out of your head the idea that to find clients and students for your fitness programs isn’t the problem. If you believe that there’s too much competition, you’re sunk.

There is room for all of us. This episode will show you how.

https://www.fitnessmarketingmastery.com/find-clients-and-students-for-your-fitness-programs/

You’re half way in this BEST Health Coaching Business Podcasts of 2022 roundup. You’ve got endurance! Do you have the answers to hot flashes, belly fat, weight loss resistance and adrenal fatigue for your clients? Are they suffering from exercise intolerance and how do you know? 

For answers to this and more so you can coach your clients… and yourself … the Flipping50® Menopause Fitness Specialist course is designed to give you more than the CECs you need. It’s designed to give you the answers your clients - millions of potential clients are looking for. 

Learn more at: https://www.flippingfifty.com/specialist 

#5 10 Instagram Secrets for Better Posts

If you think there are Instagram secrets that magically will gain you verified status, grow your followers by 10k or… that you even want to do that… this is not your episode! 

Oh, and if you’re being asked to invest 1-2K to grow your followers by 10K on the daily, don’t! It’s so tempting right? Even though it's going to ultimately hurt you when you have zero engagement… it sounds like something you can almost justify. 

Try the tips inside this episode instead. 

https://www.fitnessmarketingmastery.com/instagram-secrets/

#4 5 Marketing Ideas for Female Fitness Business Owners

In this episode, I share 5 marketing ideas for Female fitness and health business owners. If you’re stuck.. this will help you get unstuck! They’re not rocket science. But as I’m recording this on a Monday morning, I know that this morning maybe more than most can be a pain point for fitness and health coaches. If you aren’t full, if you didn’t have a lot of calls and inquiries, and maybe especially if you tried to work through the weekend (but even if you tried taking time off), it’s tough to feel like you’re doing enough.

So, these 5 marketing ideas have little to do with doing more. They’re really about some things you already have and using them better.

https://www.fitnessmarketingmastery.com/5-marketing-ideas/

#3 3 Fast Ways to Better Results for Menopause Fitness Clients 

If you have a female training client, I can almost guarantee she wants it all, AND is overwhelmed before she starts.

You, dear trainer (or health coach) will be tempted to give them the diet changes, the hydration goals, and the exercise to do all at once. And they will start on Monday and blow it by Wednesday and come back to you next week sheepish, feeling like a failure already. 

So don’t! In this episode I show you how to get much faster results with uncommon strategies. 

https://www.fitnessmarketingmastery.com/female-training-client/

#2 Marketing Health | Every Day... 

Marketing health is no small task. It’s the biggest part of running a business. Often, a year (or less) into deciding they want to be a health or fitness pro, some of the best pros realize that the training, coaching, and movement they love doesn’t matter or take up the majority of their time. It’s the marketing that does.

https://www.fitnessmarketingmastery.com/business-priorities/

#1 12 Content Ideas for Health & Fitness Pros

Whether it’s email, blogs, or social media posts, the number of content ideas you need is endless. Before I go further, I will say that having a strategy around your content is crucial for it to be successful.

For social media posts? You don’t have to and don’t need original content in each of these places.

Your original content should live at your site. That’s where your content ideas are going to work for you most. The posts you do on social are the next step. If you’re a coach or trainer with longevity, substance, and here for the long haul, those here now gone tomorrow posts are not what you want to invest your time and energy in.

This is your resource for ideas that will help you now and throughout 2023. 

https://www.fitnessmarketingmastery.com/content-ideas/

There you have it, the BEST Health Coaching Business Podcasts of 2022 from She Means Fitness Business. Stay tuned, 2023 is right around the corner with 20 ways to market your health coaching business, coming up!