Planning the launch of programs throughout the year is only as effective as the content you have finished that goes out during that launch. 

If you're an entrepreneur you're so busy doing day-to-day tasks and reacting to email, phone calls and life that you may never have the time to really create a plan.

Todays episode is all about the importance of it and the encouragement to do it this one time so that you have it in place all year. If you have evergreen programs you launch several times a year, or even monthly, taking time to create blogs or videos that will help relaunch and fill that next session. You can do it without scrambling, praying, or running a class that's not full and not the best use of your time. 

You'll need to carve out some time - probably that you have dedicated to something else right now - maybe your weekly blog or article has to be a rerun for once, or you let someone else guest-post instead to buy you some time. This is going to make your hard work you've put in on creating a program pay off so it's going to be worth it. 

You have the day to day things: the clients, meetings, classes, and returning calls and emails.

You have the long term programs you know you'll run. 

But if you don't have the promotion for those programs they may not be as full as they should be. They can't help as many people and they can't bring you continued revenue in the way you need them to either. Without promotion of the courses, workshops, or classes you've created it's like a vehicle without wheels. It's not going anywhere. The only way people will see it is if they come to you. But if you were out driving it around more people would become aware of it. 

So if people are aware they have a problem or they want some change, they have to also be aware of you and that you have the solution. They need to get why you're the right one for them. 

That all takes content that connects with them. 

http://www.fitnessmarketingmastery.com 

Are you creating fitness blogs, videos, and or podcasts? You wouldn't start with "hey, you!" when someone walked in the door, but it may feel like you're doing that to your customer. It may feel to them like you aren't even talking to them. 

Have you ever been in a room and felt like the speaker or teacher was talking and that everyone else in the room was an insider but you didn't know what she was saying? 

When you say talk to "everyone" or "all of you" you suddenly alienate the one single person readying your content right now. 

That's the message landing context but the problem begins with the way you're thinking. By writing "everyone" or "all of you" I would guess that you're trying to be inclusive, all-inclusive. You're trying to cast a wide net. But it doesn't help you when you're all-inclusive. 

A line of exercise machines is fit to an average body type, right? If you've been in the fitness industry for even 5 minutes you know that no body has an average body. So it is when you try to build a newsletter, blog, or other content piece that is for some "average anybody." 

If you talk to one individual you'll have a much better chance of connecting. You talk to one person at a time more often (at least most of us) than you ever talk one to many. When there's a group of people sitting in a room at least if "all of you" is spoken they look around and understand collectively that includes them. But alone in a room it's just falls flat. 

The problem though you may be thinking, really? are you going on and on about this little thing?... it is a problem, is that there's a disconnect. Everyone doesn't buy your product. One person at a time reaches into their wallet and buys your program. 

Next, the small thing you're overlooking is follow up with people who just aren't ready and low hanging fruit. That 85% of people who has to think about it a lot longer (I've recently had two women in my group program this month tell me..."I've followed you for over a year and it took this long to reach out for her." So what if I hadn't continued providing free blogs and videos that solved problems and asked for her to take the next step? Either she wouldn't have gotten ready or she may have been asked by someone else. 

Eighty-five percent is an awful lot of people. I'd want to keep them. Don't you? 

http://www.fitnessmarketingmastery.com