She Means Fitness Business

Your price structure should not be based on your experience, the time you've been in the industry, or the time you spend with a client. That's not what typically happens however. Trainers are told, by their managers and directors unfortunatly, to charge by the half hour or the hour and by their years of experience.

That's a no win, low ceiling model. Your pricing should not be based on you but on what happens to the client because of you. 

What do you save them? What do you gain them? Hear more about how to rethink your fee structure.

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Direct download: valuebased_pricing.m4a
Category:marketing -- posted at: 5:00am MDT

What Does It Take To Connect With The Obese Customer

The Weigh Inn page on Facebook is a place for obese peers who are on the journey struggling with weight loss and weight gain to connect. Vist the Inn and Inn Keeper Paula Andrese for a lesson in branding you won't forget. Nothing is an accident. Paula shares what you can do to attract this market and what you do that repells: it's a subtle difference. 

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Direct download: 14709451-136826308.mp3
Category:marketing -- posted at: 1:36pm MDT

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