You need confidence underlying it all. No question. But what's next? You can say you're committed but if you're not doing the things that count you could be running fast in the wrong direction. What are the "Cs" of success? 

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If you know your customer better than anyone you can build a gift they want more than anything else. You need to walk through several steps and only the very last is actually getting it to a video or written down. Here how simple the process is and how quickly you can come up with the answer. 

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Fitness professionals miss the most obvious and the most motivating. When you want to brand think out of the box. Real people do extraordinary things every day and dream about it every night. They are looking for your help. 

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