Behaviour change is a tricky concept. New clients that flood our fitness businesses in January can all but disappear by March. They start and stop before you and again after you. Making big changes in both your business and their results with a coaching approach that leaves exercise last may be your competitive advantage. 

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Trainer and Fitness Business Owner Philip Search from Richmond VA shares his marketing tactics that are getting him media attention, helping him retain 80% of his clients for at least a year, and have very few appointments walk away without buying. What's he doing that you should be doing? Find Philip at PhilipSearch.com or connect with Philip on Facebook.

 As always you can find me at www.voiceforfitness.com and get connected to the fitproblog for marketing and sales techniques that work. Find previous podcasts here as well as in iTunes.