Wed, 30 August 2023
Don’t sleep on this episode if you want better client results these client sleep tips come directly from America’s sleep expert. He gives more than 400 appearances a year and has published multiple NYTimes bestsellers. Look, one of the most-downloaded cheat sheets I give trainers and health coaches is the Sleep tips tool. Why? Well, first if they don’t sleep, they don’t show up well if at all. They cancel more. When they do arrive, clients with 2 hours of sleep deprivation lack coordination. Four hours and they have the reaction skills of a legal drunk. Imagine that. We’ve got people driving to sessions if that’s the case, who actually shouldn’t be on the road any more than someone with a blood alcohol content level that would give them a ticket and a DUI. Then, what are we doing? Agility, reaction drills with them or pushing to heavy loads when they are more likely to get injured or deplete their immune system. Let’s dive into this super short episode and you may be inspired to hop over to the Flipping 50 episode too. Client Sleep May Determine Your Success My Guest: Michael J. Breus, Ph.D., is a double board-certified Clinical Psychologist and Clinical Sleep Specialist. He is one of only 168 psychologists in the world to have taken and passed the Sleep Medicine Boards without going to Medical School. Dr. Breus is the author of four books with the newest book (2021) Energize! Go from dragging Ass to kicking it in 30 days, adds the concepts of Movement (not exercise), and Intermittent-Fasting to his already famous Sleep Chronotypes. And it was recently named one of the top books of 2021 by The Today Show. In his 3rd book (2017) The Power of When, which is a groundbreaking biohacking book proving that there is a perfect time to do everything, based on your biological chronotype (early bird or night owl). Dr. Breus gives the reader the exact time to have sex, run a mile, eat a cheeseburger, buy, sell, ask your boss for a raise and much more based on over 200 research studies. He is an expert resource for most major publications doing more than 400 interviews per year (Oprah, Dr. Oz, The Doctors, NY Times, Wall Street Journal etc.-list available). Dr. Breus has been in private practice for 23 years and recently relocated to and was named the Top Sleep Doctor of Los Angelos, By Readers Digest. Questions We Answer in This Episode: How can trainers help clients sleep? How can health professionals avoid putting clients at risk if they are sleep deprived? I include our client sleep tips in this show notes here at fmm.com/client sleep tips so you can be the guide for your clients better results! Other Episodes You Might Like: Training Client's Metabolic Flexibility: https://www.fitnessmarketingmastery.com/metabolic-flexibility/ Resources: BUSINESS SCORECARD: https://www.fitnessmarketingmastery.com/scorecard FREE CLIENT SLEEP SUPPORT: https://www.fitnessmarketingmastery.com/sleeper FLIPPING50 Full Episode: https://www.flippingfifty.com/better-sleep-in-menopause |
Sat, 26 August 2023
To be a real voice for fitness, an advocate for health and behavior change, your voice quality will matter. As AI-driven voice-overs may be able to make you sound better than you actually sound, this may be a podcast who’s time is past, yet I think if you can make your voice become something that conveys confidence, authority, and simultaneously inspires hope and action steps in your audience, I bet you’d say, yes please. And the truth is there are voice qualities that make it difficult for people to want to listen to you. If you want your voice to be music to someone’s ears, there are things you can do. One obstacle you’ll have to overcome is awareness of it. It’s nearly impossible to hear our own voices as someone else does. Definitely when we’re speaking we have a very different experience than anyone else might hearing us. The input is coming through a combination of the skull bones internally and through the air externally. A 2005 study showed our own reality of our voice tends to be much different than what other listeners hear. We are more harsh judges and tend not to like our voices. So do cut yourself a break. Do listen to your own video, audio but also realize we have a unique experience listening to ourselves compared to someone else’s experience. Be a Voice for Fitness : How to Fix Your Flaws Get feedback. If you’ve ever had someone say, it’s hard to hear you, speak up, or a mean-girl (it’s almost always a woman unfortunately, not everyone has gotten the message that we’re being nice to each other now) say something like, “I can’t stand to listen to a voice like that - like fingernails on a chalkboard” then listen.. A little. You don’t have to be the voice for everyone just for those who are going to love working with you. And sometimes sound quality can be fixed! With a combination of free, low cost or higher investments, even voice exercises. So, if you discover or know that your voice isn’t as smooth or as strong as you’d like it to be, what can you do? There are some ways to improve what you’re doing. A Better Mic Back in 2012 when I first started podcasting, someone said the best mic was the Blue Yeti. I got one. I hadn’t a clue about what I was doing or how I was doing it, but I knew if it was going to be listened to, it had to sound good. And that thing is way more reasonable today, and actually I retired mine, because even after careful packing it was not producing the kind of sound I needed. So, during the pandemic the entire podcast set up at Voice for Fitness changed. You may want and need a mixer, headphones and a high quality mic. But at the very least you want a high quality microphone and a room set up for acoustics - with carpet or rugs, things on the walls and ceilings, or I’ve known podcasters who record in a closet. If you want the list of items I use as a part of my setup from platform to tech, stay tuned til the end and I’ll share those. Improve Your Voice Quality Some of the same things that make the difference behind a richer more powerful voice are also going to support your pelvic floor muscles. Any hints? Breathing. Deeper breathing that comes from your diaphragm supports your voice too. You may be doing planks all day every day but if you’re not doing diaphragmatic breathing your core is missing the foundation it needs! And so is your voice. Singers sing and cheerleaders project from their diaphragm and you should too even when your mic is 2 inches from your mouth and you could whisper. Cheat Use the audio adjustments available to you in your movie editor and garage band (anyone using that anymore?). This isn't ideal because sooner or later you’re going to be asked to speak… or do a media appearance or keynote or lead a breakout session. Voice Tips for Health & Fitness Pros Before You Record:
Some good rules:
Other Episodes You Might Like: 4 Steps to Creating Video for Marketing: https://www.fitnessmarketingmastery.com/fitness-marketing-videos/ 4 Ways to Grow Your Email List with Fitness Videos: https://www.fitnessmarketingmastery.com/grow-your-email-list/ Resources: Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women: https://www.fitnessmarketingmastery.com/copywriting-course
Direct download: FMM_-_Voice_for_Fitness_-_Edited.mp3
Category:Personal development -- posted at: 3:00am MDT |
Wed, 23 August 2023
No matter what’s going on with the economy you can get more sales. How are you going to get more sales during a time it may be harder or purse strings tighter? Is there or is there not going to be a recession? It’s almost the 1st of the month as I record this and last night I was reminded that I had to get something ordered because the "special" was almost over. Not only did I order, I ordered 2 because it was a while they last, this is flying off the shelves, message. I ordered subscribe and save too because that means I get priority. I’d seen this thing and wanted to think about it. Because it said it was amazing but I was thinking about whether this was different from other products I’d tried. I ordered from a fellow golfmom friend I’d met years ago when our sons were on the same college golf team. I knew her as an accountant, so it took a minute for me to grasp she could now be a skin care consultant. But I’d been watching her posts for a couple years. She was having lots of success. So it was either a really good product, she was really good at customer care or both. And I just like her. How to Get More Sales in a Recession If everyone is talking about a recession, I say, Good! Let them talk. Do you know why? Because during recessions people have committed to the things that are most important. If stress is higher, the need for what we do is greater. A recession post pandemic will mean a growth of wealth for some. For the ones that don’t allow their mindset to think that this is hard, no one is spending money, it’s not true. You may not be creating the right solution. You may not be targeting the right customer. But there is an abundant set of people in need of what you’re doing, seeking support. So, this episode is a quick reminder of some of the basics of selling so you can get more sales and do it with integrity. From least to most important, so stay with me to the end! These are Get More Sales with These 4 Key Components Urgency limited time ends … bonuses go away price goes up Scarcity -limited number -when they’re gone they’re gone Specificity solves a specific problem for the individual (not their spouse, daughter) Context relative to where they are in their relationship with you relative to where they are in their awareness of problem You’d include these on a opt in, a sales page, an email, and a post. Resources: Health & Fitness Professionals Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women: https://www.fitnessmarketingmastery.com/copywriting-course Other Episodes You Might Like: Sell More Corporate Packages: https://www.fitnessmarketingmastery.com/sell-more-corporate-wellness/ Selling for Coaches: https://www.fitnessmarketingmastery.com/present-your-fee/
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Sat, 19 August 2023
We all want simple sales strategies to make it easy and quick to make sales and get clients and the truth is, it can be! There are a few things clear to us here behind She Means Fitness Business that get in the way. First, not knowing exactly what you want and need to happen for success this week, this month, or this specific launch promotion… you can’t get there. Do you have a sales goal?
For instance, I have a spreadsheet for every monthly sales record since 2018. I look at it every month. I also look at it and dig into it every October or early November. I look at not just the numbers but dig into what sold, what didn’t, where did I spent my time and energy and what should I potentially stop doing or start to work less and have it reap better benefits.
Working More Isn’t a Sales Strategy I’ve studied with some great leaders, and Michael Bernoff is one who really nails the fact that if we don’t set out to build the kind of business and lifestyle we want, 5 years from now you’ll still be doing the same kind of business you’re doing today. If you’re not making enough money now, you won’t then either. If you’re working all the time, you will then too. Let’s both hope it’s not both! Solo entrepreneurs can do that too easily. You are not alone. Find your tribe and get support for you… and your business. So, with this mindset that we can do it, there is a clear need and confusion we can help stop, let’s dive into this episode. 7 Simple Sales Strategies – Adopt them right now! - Launching expectations and Launching realities
- Shifting your selling mindset
- Selling the transformation instead of the features
- Persuasive words for the personality type (copywriting skills in case you don’t know these) - Being okay with getting a no (expecting you will not always get yes)
- Showcasing how well someone will do with this and what could happen if they don’t.
- Everyday Actions:
Resources: https://www.fitnessmarketingmastery.com/scorecard https://www.fitnessmarketingmastery.com/copywriting-course
Other Episodes You Might Like: 4 Ways Dating Advice Will Boost Marketing for Health & Fitness Pros: https://www.fitnessmarketingmastery.com/marketing-for-health/Fitness Marketing Hacks: https://www.fitnessmarketingmastery.com/fitness-marketing-hacks/
Direct download: FMM-_Simple_sales_strategies_-_Edited.mp3
Category:marketing -- posted at: 3:00am MDT |
Wed, 16 August 2023
If the distraction of a good idea is a problem you need to solve, this will resonate with you. Answer a few questions… Do your creative juices flow when you get a good idea? So much that if you talked about it at lunch or heard it on a podcast, you want to go right home and start figuring out how to implement it? And possibly, abandon the other 18 lose ends, open loops, projects that need completing and course content that needs to be reviewed and redone? Then it’s official, there’s a good chance you’re a serial entrepreneur. Even if this is your first business, or you are only thinking about being a health or fitness professional, this is so important. You also may collect certifications instead of getting one and realizing it’s the business of marketing and selling the service and skills you now have that is all you need. Do you love new ideas? Love to create new programs and think about how to deliver them? Do you like to think about the title and the way you’ll create the sales page and how it will look? Do you love to play in Canva? Are you constantly creating lists and documents and maybe also losing them? Knowing you had a great idea and wondering where you put it? Do you have tons of journals, notebooks, legal pads with notes and things you just have to remember? Confessions, I had an estimated 200 yellow legal pads with notes and ideas and things that were so important that of course I’d come back to.. that I had to sort out before I moved in 2022. After a short time, I’d pull out another drawer of my full size filing cabinet and just start dumping. Twenty-five-year-old manuscripts for children’s books I’d submitted to publishers … notes from mastermind meetings that cost me over 20,000 annually that I felt I couldn’t part with… and potential titles for programs and new series and pitch decks for media… All gone in black garbage bags. I hadn’t looked at them … many of them in a decade, others, you know you get home and you finish that Pilates Reformer cert … and 15 years later still have your notes.. you’re never going back to them. If you’re an entrepreneur, there’s a good chance you’re a creator. You’re potentially a “quickstart” too. Short attention span for the follow through but a passion for starting and creating. And this is not bad. It’s great… to realize it and start using your talent to your advantage in a way that still creates boundaries so you can avoid the distraction of a good idea… another one.
Answer These Three Questions to Evaluate a Good Idea: Other Episodes You Might Like: Boost Productivity and Creativity for Your Clients: https://www.fitnessmarketingmastery.com/boost-productivity-and-creativity/ 5 Things: Do This Every Monday for Better WorkFlow: https://www.fitnessmarketingmastery.com/do-this-every-monday/ Resources: Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course |
Sat, 12 August 2023
In this behind-the-scenes quick episode with Dr Terri DeNeui we discuss what trainers need to know about hormone replacement therapy. We open up about how to recognize a woman is in menopause, and how you can help be a part of a collective team supporting her. You spend more time than any professional with your clients so optimizing your value is all tied up in this episode. If you’re not yet a Flipping 50 Menopause Fitness Specialist, on your way to increasing your clients, your revenue, and your freedom, we’ll link to that in the show notes too. My Guest: Dr. Terri DeNeui is a board-certified nurse practitioner, nationally renowned speaker, author, and entrepreneur. She holds advanced certifications in Hormone Replacement Therapy, Preventive Wellness Medicine, and Functional Medicine. Her career in medicine began as a hospitalist in emergency medicine, where Dr. DeNeui quickly realized that day in and day out, the focus was on disease management instead of disease prevention. She felt saddened and frustrated—she wanted to do more for patient care and for that, she had to know more. This was the catalyst for what has become her life’s work. She began to pursue extensive education in hormone optimization, integrative health, preventive care, and alternative medicine. Dr. DeNeui founded Hormonal Health & Wellness in Southlake, Texas (now EVEXIAS Medical Centers) in 2008 as the first step in her new pursuit. In her practice, Dr. DeNeui strives to help men and women find optimal health. Questions We Answer in This Episode:
Resources: Fitness and Health Coaches Scorecard: https://www.fitnessmarketingmastery.com/scorecard Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course Other Episodes You May Like: What Women Need to Know about Hormone Replacement Therapy: https://www.flippingfifty.com/what-to-know-about-hrt/
Direct download: FMM-_Terri-_What_Trainers_Need_to_Know_About_Hormone_Replacement_Therapy_-_Edited.mp3
Category:marketing -- posted at: 3:00am MDT |
Wed, 9 August 2023
Celebrate the small stuff! We get so caught up in comparison mode and go, go, go… do more and mission impossible… that it’s crazy we miss all we’ve done. You’ve battled cancer and won. Hello... You know who you are! You’ve done a fitness competition at 70, you know who you are too. You’ve launched a podcast, started a new company, and donated to charity. And then there are the other things you may be overlooking so I want to share a few. But I also am calling on you, even if your hand isn’t up! Share something you know you should be celebrating but you’ve underwritten it, passed over it. Some Small Work Wins:
Not all of these will fit you. You’re in a unique place in your business but I guarantee you that at least 50% of them are things you are not stopping to acknowledge. It’s those who pass by them and think that this feels like giving M&M s for pooping or graduation ceremonies for kindergarten or ribbons for every participant is just too much, that end up hating work, burning out, and burning out everyone around them. You know how I first realized I needed to do this and how much it matters? When a colleague of mine acknowledged an email once. (he’s done it more than once) The first time he said something about an email that contained a story and that resonated with a lot of my listeners in a big way, I realized I didn’t even give myself credit for it. It happened again when I did a half marathon with a client to support her when it wasn’t convenient, was purely for her, it wasn’t my race. Resources: Fitness and Health Coaches Scorecard: https://www.fitnessmarketingmastery.com/scorecard Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course Other Episodes You Might Like: Boost Productivity and Creativity for Your Clients: https://www.fitnessmarketingmastery.com/boost-productivity-and-creativity/ 12 Content Ideas for Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/content-ideas/ Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches:
Direct download: FMM-_Small_Work_Wins_for_Your_Health___Fitness_Business_-_Edited.mp3
Category:marketing -- posted at: 3:00am MDT |
Sat, 5 August 2023
Shocked? Employee wellness for fitness centers probably sounds like a crazy unnecessary thing at first pass!
In a recent episode, I shared how to sell more corporate wellness and this podcast is really a spin-off of that but something that may make this episode targeted at gyms and studios.
I’ve witnessed this for decades in fitness centers and studios as personal training became a full-time position, and sometimes more. Trainers starting early, ending late, and tired or hungry often begin taking less and less care of themselves. They’re no longer exercising regularly, they’re sleep deprived and they begin to feel a little angry about the situation they’re in.
What can too often happen is feelings of resentment and blame is laid on the employer for taking advantage of them.
If you’re a trainer attempting to make a full-time living paying bills, saving money, and enjoying life on a personal trainer’s salary, you may know this feeling. All trainer compensation is not the same. You can work smart with groups and find other ways to increase your revenue without increasing your time. Employee Wellness for Fitness Centers The pandemic stirred things up. They haven’t all settled back into the same spots and they aren’t likely to do so. It’s too easy to quit and get hired by another gym. A trainer or coach can create a digital business with a single email.
To receive the best service for customers, gyms and studios need to be the best. The best are not just compensation, in fact a lower pay with a better work environment may be better. What can you give them?
Trainers and coaches who work for a gym will spend a lot of time with your customers but not a lot of time with you. Am I right? Notoriously, this is how it’s been. So, it’s both trusting and naive to think that they aren’t talking to customers about things that you as a business owner would prefer they not.
Unhappy about work conditions they:
When you create happy employees that enjoy each other’s company, they stay. They enjoy work and don’t mind meetings. They’re loyal and speak of the business this way too. Trainers and coaches work independently for a significant amount of time. The reality is that they are around people a lot and potentially lonely. You can make a difference for them.
If you don’t, trainers are oversharing with clients, blurring boundaries between professionalism and personal friendship. Potentially they’ll also share the inner workings of the business practices that they don’t agree with and that’s not going to go well for your business.
Employee Wellness No matter what side of the wellness triangle you’re on gym owner, or trainer who works in a gym setting, realize your fitness and wellness professionals need a wellness program too. Resources: Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course
Other Episodes You May Like: Sell More Corporate Wellness Packages: https://www.fitnessmarketingmastery.com/sell-more-corporate-wellness/Is Passive Revenue Too Good to Be True? Affiliate Marketing: https://www.fitnessmarketingmastery.com/passive-revenue/Selling for Coaches| How to Present Your Fee (Make an Offer) | Fitness & Health:https://www.fitnessmarketingmastery.com/present-your-fee/
Direct download: FMM-_employee_wellness_for_fitness_centers_-_Edited.mp3
Category:marketing -- posted at: 3:00am MDT |
Wed, 2 August 2023
What would it do for your business if you could sell more corporate wellness packages? And if one presentation could result in dozens or hundreds of new clients?
Corporate clients generally mean higher sales within a shorter period of time. If you’re a gym owner you already have a list of corporate clients you’re trying to reach. But with more gyms competing for the same corporate clients, what makes yours stand out? This episode will provide some ideas so you can create presentations that don’t just talk about features like how many treadmills or classes you have a week.
If you’re a solo entrepreneur, this market can still be something that works for you. While you’re building your program, and hopefully, taking some fast actions with private clients so you’re creating a profit margin from the start, you can open a whole new way to add revenue with corporate clients as a target.
Selling Corporate Wellness: Appeal to How They Win If They Do It and How They Lose If They Don’t Get It
How Do They Benefit:
Without Health, Team Members:
And don’t stop there. Everyone else will.
Be able to share number of visits, progress, participation. Can you provide additional white glove service to a corporation’s employees who join? Can that include a special recipe guide, meal plan, training for a 5k or other adventure?
A corporation wants to know how greater loyalty can be inspired by the expense they’ll have. Show them that instead of costing money and requiring someone’s time on their staff that you have things in place to help create cohesiveness among them. Host a few challenges where teams compete but team members are actually cheering each other on and dependent on one another’s success.
Can you show the cost of losing an employee and recruiting, hiring and onboarding a new one? Show the stats on productivity.
Tell them how you’ll celebrate wins and give you the details about employee’s use, or progress (with permission) so they can see for themselves how their investment is paying off.
Step-by-Step Selling to Corporations:
Resources: Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course
Other Episodes You May Like: Selling for Coaches| How to Present Your Fee (Make an Offer) | Fitness & Health: https://www.fitnessmarketingmastery.com/present-your-fee/ Is Passive Revenue Too Good to Be True? Affiliate Marketing: https://www.fitnessmarketingmastery.com/passive-revenue/
Direct download: FMM-_sell_more_corporate_wellness_packages_-_Edited.mp3
Category:marketing -- posted at: 3:00am MDT |
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