If you're putting off implementing because it isn't quite perfect or isn't the right time, this is for you. The value of most things comes from getting 80% of the work done. If you have something out there, a product or a service you're offering it is at least going to make money (if in fact it is a good idea). If it's not out there at all it will make nothing except weight on your mind that prevents creativity. Get ___ done. 

Connect:

www.voiceforfitness.com/fitprosolutions

www.voiceforfitness.com/mastermind

We all think someone else has an army of a staff behind their success. Or we think it's easier for them. We think they're a natural at it. The truth is no. Anyone starting out is the staff, the boss, the janitor. So how do you keep up with it all. These 25 tools make life much easier and make your marketing look much more professional. Anyone can do it. 

www.voiceforfitness.com/fitprosolutions

Have you created a program you knew would help people and had it flop?

Have you spent time, money and energy promoting programs and still had empty seats?

Do you have great trainers who can't fill programs you're afraid you'll lose? 

We've all been there. Don't throw those old programs away just yet. It wasn't because of the program after all, if no one came, it was about the marketing. Listen up and breath life into your programs again.

www.voiceforfitness.com/fitprosolutions

Do you wish you could connect the dots between time and money you spend on social media and new client revenue?

Do you wish you really knew how to measure success on social?

Do you want more certainty about what you're doing with your overall marketing plan?

Then you're in the right place. 

Subscribe to the YT channel for new videos

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For more fitness professionals marketing and selling without selling tips:

https://www.voiceforfitness.com/fitprosolutions

Free live weekly fitness marketing class:

https://voiceforfitness.leadpages.net/fitnessmarketingliveclass/

We’re social

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Selling is worse than a four-letter word for many fitness professionals. I'll service all day long, but don't ask me to sell is a common theme with trainers I work with. The negative emotion you have around sales is the biggest obstacle between you and a higher paying position and higher commission. If you can't sell you can't help. If you're spending dollars and time on marketing you do it for one reason: to drive them to your front door (website or business). Once there you sell. 

Subscribe to the YT channel for new videos

Https://www.youtube.com/voiceforfitness

For more fitness professionals marketing and selling without selling tips:

https://www.voiceforfitness.com/fitprosolutions

Free live weekly fitness marketing class:

https://voiceforfitness.leadpages.net/fitnessmarketingliveclass/

We’re social

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Bryan Adair joins Debra Atkinson for a talk about the controversy of the calorie. Do you count? Do you toss counting? What works? What works permanently? Part I of II

Connect:

Fit Pro Blog

Fit Pro Private Subscription

Reach Bryan at www.agelesshq.com

Bryan Adair joins Debra Atkinson for a talk about the controversy of the calorie. Do you count? Do toss counting? What works? What works permanently? Part I of II

Connect:

Fit Pro Blog

Fit Pro Private Subscription

Reach Bryan at www.agelesshq.com

You can easily get overwhelmed by too much information. Choose one or two things and go for it like your life depends on it. The life of your business does. There is no changing the fact that social media is going to be front and center in the marketing campaigns of successful businesses in the future. Get started now with both the online and face-to-face promotions that cost nothing but time and energy. If you're not full yet, you have a bit of that. 

Connect:

debra@voiceforfitness.com

For the entire 50 (+1 bonus) Ways to Boost Fitness Leads, Sales and Revenue check out the Fit Pro Blog.

Dietitian Cassie has not celebrated her 30th birthday yet. She has, however, both had more experience in her business and experienced more success in her business than some experience in twice as long in business. Listen to how her approach to functional nutrition and health is shaking things up, filling an in-demand need and providing Cassie with not only a career and revenue but freedom that many fitness pros crave. Hear how you can do it if you've got a dream. 

Connect with Cassie: 

Website:  http://healthysimplelife.com and www.dietitiancassie.com

Twitter: @dietitiancassie and @healthysimplife

Facebook: facebook.com/dietitiancassie and facebook.com/HealthySimpLife

And reach Debra with comments or to share your story:

www.voiceforfitness.com

Facebook

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What's your business name doing for you? Is it creating leads? What difference does a name change make? One physical therapy business changes its name and begins getting 5 leads a month compared to eight over three years. Work the change? For them it is. Learn more about Kinetic Edge Physical Therapy here.

Connect with Debra at:

Subscribe to the YT channel for new videos

Https://www.youtube.com/voiceforfitness

For more fitness professionals marketing and selling without selling tips:

https://www.voiceforfitness.com/fitprosolutions

Free live weekly fitness marketing class:

https://voiceforfitness.leadpages.net/fitnessmarketingliveclass/

We’re social

www.fb.com/voiceforfitnessbiz

www.twitter.com/fitnessvoice

If your marketing efforts are hitting the wall it's time to ask some questions. Literally, asking questions of your prospects may be the best way to engage them. If you jump from blog to complimentary session with nothing in between there's a middle part of your funnel missing. Let's find it and the prospects that went with it. 

Connect with me:

Facebook 

Twitter

Email for fitness business 

You need confidence underlying it all. No question. But what's next? You can say you're committed but if you're not doing the things that count you could be running fast in the wrong direction. What are the "Cs" of success? 

Connect!

www.voiceforfitness.com/fitprosolutions

If you know your customer better than anyone you can build a gift they want more than anything else. You need to walk through several steps and only the very last is actually getting it to a video or written down. Here how simple the process is and how quickly you can come up with the answer. 

www.voiceforfitness.com/fitproblog

www.voiceforfitness.com/fitprosolutions

www.fb.com/voiceforfitnessbiz

www.twitter.com/voiceforfitness

Fitness professionals miss the most obvious and the most motivating. When you want to brand think out of the box. Real people do extraordinary things every day and dream about it every night. They are looking for your help. 

Subscribe to the YouTube channel for new videos

Https://www.youtube.com/voiceforfitness

For more fitness professionals marketing and selling without selling tips:

https://www.voiceforfitness.com/fitprosolutions 

Free live weekly fitness marketing class:

https://voiceforfitness.leadpages.net/fitnessmarketingliveclass/

www.fb.com/voiceforfitnessbiz

www.twitter.com/fitnessvoice

Facebook attracts millions of viewers and the largest growth is amoung 65 and older. No matter what your market is they are on Facebook, or their family and friends are and that matters just as much. 

What are you doing or not doing that is costing your fans? Most importantly what are you doing that is costing you customers? There is a system that works to bring fans who will watch you from a distance before they'll ever buy to your page. There is another system that brings them to your email list where you can begin to get them to take a next step with you. 

Get those steps wrong or out of order and you don't have a Facebook for Business success page. You might as well have a boat: a hole in the ground where you throw your money. 

Identify just a handful of easy-to-absorb secrets right now. Start posting so that more than you and your family like them. 

Subscribe to my YT channel for new videos

Https://www.youtube.com/voiceforfitness

For more fitness professionals marketing and selling without selling tips:

https://www.voiceforfitness.com/fitprosolutions

Free live weekly fitness marketing class:

https://voiceforfitness.leadpages.net/fitnessmarketingliveclass/

We’re social

www.fb.com/voiceforfitnessbiz

www.twitter.com/fitnessvoice

Guest Art McDermott shares his signature "why" story that explains why he is working with Boomers exclusively and why you can too. A prior competitive track athlete and fitness business owner, Art has taken every life experience he's had and turned it into a Boomer Blueprint for the now 51-70 year old boomer and for trainers who want to reach them. Listen as Art and I share the tools for reaching boomers no matter how old you are yourself. Find Art at TheBoomerBlueprint.com

Connect with Debra:

www.voiceforfitness.com

Facebook

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Youtube

You can read 10 articles a day from social media to blogs to emails to industry journals. Unfortunately, when we see it in print we tend to belief it more whether it's true and up-to-date or not. I recently came across an article by a software consultant that talked about boosting profit. Among the points of course was contacting a software expert to go over your customer management. The 9 other points had varying degrees of potential compared to what's really working for personal training promotion in 2015. Get the scoop on how to profit. Take even one and focus on it.

Connect with Debra:

www.voiceforfitness.com

Facebook

Twitter

Youtube

The motivation behind participation evolves. The messages that you send throughout your programs or training relationship with a client also need to evolve. You'll attract more, keep more clients coming regularly and have more continue with the right message at the right time! 

As always connect with Debra:

www.voiceforfitness.com

Facebook

Twitter

Youtube

You're on it! Social media! Are you getting the likes, comments and the every powerful share from your posts? Once you understand the six types of people who might connect with you and share and five reasons they share you can get more engagement. You can get more traction from your socialm media time, money and energy. 

Connect with Debra at:

www.voiceforfitness.com

Facebook

Twitter

YouTube

Your price structure should not be based on your experience, the time you've been in the industry, or the time you spend with a client. That's not what typically happens however. Trainers are told, by their managers and directors unfortunatly, to charge by the half hour or the hour and by their years of experience.

That's a no win, low ceiling model. Your pricing should not be based on you but on what happens to the client because of you. 

What do you save them? What do you gain them? Hear more about how to rethink your fee structure.

Subscribe, Rate and Review The Voice For Fitness Professionals's Podcast

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The Weigh Inn page on Facebook is a place for obese peers who are on the journey struggling with weight loss and weight gain to connect. Vist the Inn and Inn Keeper Paula Andrese for a lesson in branding you won't forget. Nothing is an accident. Paula shares what you can do to attract this market and what you do that repells: it's a subtle difference. 

Visit The Weigh Inn on Facebook

Subscribe, Rate and Review The Voice For Fitness Professionals's Podcast

Find the Fit Pro Blog

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Tom Durkin, 36-year fitness industry owner, manager and operating partner has been in and out of multiple fitness businesses daily longer than personal training has been a "thing." He shares successful hires, hires that were mistakes, and what he looks for in a prospective new employee. What to say, avoid, and how to present at an interview no matter which side of the desk you're sitting on. 

Connect with him at www.amesracfit.com

As always you can reach Debra for questions, comments and suggestions:

www.voiceforfitness.com

www.fb.com/voiceforfitnessbiz

www.twitter.com/fitnessvoice

www.youtube.com/voiceforfitness

Kristin Mayer Chief Betty of Betty Designs talks starting a business with a fresh idea in a sea of competition, customer service that builds loyalty and the importance of knowing and growing your brand at your pace. Don't miss her website if you bike or multisport or coach women who do. www.bettydesigns.com 

www.twitter.com/bettydesigns

www.fb.com/bettydesignssickgear

As always reach Debra at:

www.voiceforfitness.com/fitprosolutions

www.fb.com/voiceforfitnessbiz

www.twitter.com/fitnessvoice

Your successful program depends on marketing. The best trainers are not always the most full trainers. The best marketers are always full. What is a launch? How long does a launch take? What content matters in your launch and how do you get it out? Build a successful program or product and launch it for big revenue boost on a regular basis. Once you have the system, your personal training business just has to deliver the goods.

Find Debra at:

www.voiceforfitness.com/fitprosolutions

https://fb.com/voiceforfitnessbiz

https://twitter.com/fitnessvoice

https://youtube.com/voiceforfitness

If you’re interested in the Fitness Mastermind 100 email debra@voiceforfitness.com

Nicole DeBoom wanted pretty and running to be synonymous. And so she made it so. She wanted women of all sizes to feel sexy and strong as they were active. Hers was the first running skirt. Her inspirational message to women that a strong body means a strong mind is the foundation of the business. She’s still as excited about the company as she was in 2004.

Reach Nicole at Skirtsports.com

Join the #REALwomenmove movement beginning late April 2015 and use your hashtags and share your stories. Inspire    

As always you can connect with Debra at:

www.voiceforfitness.com

www.fb.com/voiceforfitnessbiz

www.twitter.com/fitnessvoice

www.Youtube.com/voiceforfitness

Dr Mike Bracko, an expert on sleep and performance as well as recovery and weight loss shares value-enhancing tips for trainers who want to serve clients optimally. What should you ask on assessments, in session and between? What effects does one poor night sleep have on your next day session? What does a chronic insomniac need from you? Mike answers these questions and more. 

Contact Dr Bracko at drmikebracko@aol.com

Mike is an international fitness presenter, writer/contributor as well as editor and committee chair for esteemed industry associations such as ACSM, IDEA and Can-Fit-Pro just to name a few. 

As always you can connect with Debra at:

www.voiceforfitness.com

Facebook

Twitter

YouTube

Guest And Balance Yoga Lounge owner, Sandy Eimers shares her journey from safe, secure job to entrepenuer. The risks of taking the leap, the risks of not taking it are here. 

The Yoga Teacher's Toolbox Sandy mentioned can be found here.

and the book One Person/Multiple Careers: A New Model For Work/Life Success is by Marci Alboher.

Connect with our guest Sandy at Balance Yoga Lounge or on Facebook

As always you can find Debra at www.voiceforfitness.com

Facebook

Twitter

Co-founder of Fitness Business Insider andthe Fitness Consulting and several brands within the fitness industry, Pat Rigsby joins the show for a look into the futre of the personal training industry. Without giving too much away, Pat shared these top three things for success in personal training business. 

1. Know your drivers: current customers, new customers, retaining both and managing the right numbers

2. Think boutique. Within it create a community environment.

3. Embrace selling and marketing. 

Listen for the details and so much more!

Contact Pat directly at patrigsby@gmail.com

As aways, reach Debra at Voice For Fitness and continue the conversation on Facebook and Twitter.

Behaviour change is a tricky concept. New clients that flood our fitness businesses in January can all but disappear by March. They start and stop before you and again after you. Making big changes in both your business and their results with a coaching approach that leaves exercise last may be your competitive advantage. 

Subscribe to Youtube channel for new videos

Https://www.youtube.com/voiceforfitness

For more fitness professionals marketing and selling without selling tips:

https://www.voiceforfitness.com/fitprosolutions

Free live weekly fitness marketing class:

https://voiceforfitness.leadpages.net/fitnessmarketingliveclass/

We’re social:

www.fb.com/voiceforfitnessbiz

www.twitter.com/fitnessvoice

Trainer and Fitness Business Owner Philip Search from Richmond VA shares his marketing tactics that are getting him media attention, helping him retain 80% of his clients for at least a year, and have very few appointments walk away without buying. What's he doing that you should be doing? Find Philip at PhilipSearch.com or connect with Philip on Facebook.

 As always you can find me at www.voiceforfitness.com and get connected to the fitproblog for marketing and sales techniques that work. Find previous podcasts here as well as in iTunes.