She Means Fitness Business

Stand out in the noise and volume of social media and electronic messages. It's not about more and more content. It's about better content and messages that your customers want. If you know them well by asking the right questions and listening to the answers, you're emails will be opened. Your posts will be read and shared. You'll be having a conversation instead of talking to them. 

Identify what questions to ask and how to ask them.

Create a file with copy that you can go back to again and again to connect with customers. The right customers, that is. 

If everyone loves you, you're doing something wrong. If at least 5-12% of people don't like you, that's about right. Your goal is to attract the right people and repel the wrong ones. 

What matters isn't whether they love you, it's whether you love them. Do you care enough to know them inside and out, to do the research instead of guessing that you know what they want and need? Do you stereotype after having a couple dozen sessions or a couple hundred consultations? 

Did you know it takes 10,000 repetitions to become an expert? How close are you? Even then, a study of one isn't really a study is it? So taking only your opinion of your reaction to customers is not as valuable as interviewing the customers to gather a diverse and bigger pool of responses. 

There's such a difference between journalism. english literature, and marketing copy yet too few trainers got into training because of a love for marketing. If you love people and want to help, you're the perfect marketer. 

Get the worksheet I created for you to take your copy further in the next year. 

Get phrases that will help you prepare your prospective customers for a purchase.

Get the resource mentioned in this episode:

Copy That Converts More Fitness Customers 

 

 

Direct download: Copy_that_Converts_to_Fitness_Clients.m4a
Category:marketing -- posted at: 2:30am MDT

The #1 way to increase sales from fitness consultations, or bookings (if you do them) has nothing to do with your degree, certification, experience, or the type of body fat analyzer that you use.

Whether you spent $10,000 on an Inbody or $60 on an Omron or something else, has nothing to do with the buyer's perception of you during your session.

And that is all that matters.

What does make a difference in your sales from fitness consultations? 

Your attire can increase sales from fitness consultations or make it harder to sell.

Your competence can increase sales from fitness consultations. Your customer perceives your competence from your name tag (does it say "intern"?), the proficiency of putting on the blood pressure cuff, and informing them what's going to happen next. Are your hands shaking? Are you sweating or hesitating? Are you distracted? Do you seem to be trying to remember what comes next? It all matters.

Too tight of clothing and too baggy clothing both hurt your ability to increase sales from fitness consultations. Buyers, primarily women, were asked about their perceptions. They perceived both revealing, tight clothing and layers of baggy clothes as a clue the trainer was less competent, unprofessional, and less successful. 

We all want to work with someone more successful. 

Eye contact, rate of speech, and warmth with a customer matter. A weak handshake could reduce your ability to sell while a strong voice and handshake or touch at just the right time can increase sales from fitness consultations. 

Not doing fitness consultations? Your first meeting is your first impression no matter when or how that happens. A fitness consultation in itself is a sign of confidence. No one is wearing blinders today. We all are aware that free service is usually followed by an offer to take the next step. Few of us want to do a free consultation unless we're confident in our ability to help a customer, to interpret how we can help them, and ask for the sale.

Increase sales from fitness consultations by practicing now. If you're listening at the end of the year when it was recorded, nail this before the start of the New Year!

for a complimentary consult about the language and process you use (and a potential offer to take the next step, wink, wink) contact

http://www.fitnessmarketingmastery.com 

 

Direct download: 1_Way_to_Selling_More_Fitness_Consultations.m4a
Category:marketing -- posted at: 7:00am MDT

Social media strategies are still a mysterious marketing tool for many fitness professionals. Getting into the work of creating programs, delivering services, responding to inquiries and just keeping up with day-to-day activities makes social media seeming less important.

It's not. 

It's not going away. 

Social media strategies can make social media a source of steady, streaming traffic that creates the first impression with your next clients and then shortens the time to you actually being able to help them.

You go through a series of steps with every new prospect. There are common questions that most prospects have and new customers ask after that. All of those can be partially answered even before someone begins with you. 

With social media strategies you can overcome objections of new customers before they get in the way. 

The social media strategies you employ for your fitness marketing campaigns can shorten the dating phase of your relationship and move you right into a longer term committed relationship. 

The reality of marketing's importance in the scheme of fitness business success is known to every successful and every failed fitness business. Relationships and community whether virtual or literal are increasingly important in our world.

People disconnected due to technology and phones, working virtually, traveling, isolated at home, or due to distance learning, want to belong to something greater and feel less alone. 

Watch and follow Flipping 50's community on Facebook. Though you can't see the private groups created you can see the way women interact with gratitude. Define your niche, create the space dedicated to your demographic. Talk to them and listen to them. 

For successful social media strategies you must connect the parts of your whole campaign. From your programs and services built based on your listening to clients and customers wants, to your website where they live, and the content where you attract customers by offering solutions, the social media is the legs for your content. 

If you've been beginning your strategy with social media as the beginning, go back and reroute. It will be well worth it. 

Connect with me for a strategy session: 

http://www.fitnessmarketingmastery.com 

 

Direct download: Social_Media_for_Fitness_Business_Success.m4a
Category:marketing -- posted at: 6:21am MDT

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