If your fitness clients aren’t getting results, it’s alarming, right? You know that session or two, even a week or two of a plateau is normal, but it gets hard to come up with answers about why it might be true to calm your clients. 

00:00

Unless of course, you start to second guess them. Are they cheating? Are they overestimating exercise they’re doing outside of sessions or underestimating caloric intake? 

But none of these is the most likely reason your female fitness clients aren’t getting results if you’re working with midlife female fitness clients.  

Look, there’s the easy stuff you can teach that anyone is teaching today about losing inflammatory foods. But the easy and obvious answer isn’t so obvious to many trainers. 

So, here you go. 

These three reasons have two things in common.  

• First, they’re all hormones.
• The second thing all three of these things have in common is… they all require adequate quality and quantity of sleep. 

For midlife female fitness clients, that may be something they wish for but haven’t had in a while.  

If you don’t know how to sequentially coach your clients on the solutions to better sleep, then I suggest you get my quick and dirty freebie. (LINK to new FMM sleep freebie-https://www.flippingfifty.com/sleeper

05:23

# 1 Cortisol  

If cortisol is high (or low) there is either too much muscle breakdown or too little energy and the body and metabolism are slowing down everything.  

Muscle breakdown and fat storage both occur far faster in the presence of high cortisol than do lean muscle gains and fat burning. 

When even one night of sleep deprivation occurs, cortisol levels the next day work against your client’s goals. 

 06:12

#2 Growth Hormone 

This hormone is key to growing lean muscle. The right strength training stimulus – you’re probably providing if you’re listening to this – is one way to boost it. In fact it’s one of the best. But did you know? Growth hormone is released during deepest cycles of sleep. So a woman who is having hot flashes, and night sweats and or has an old dog or a snoring spouse… is going to suffer. She’s waking up multiple times and never allowed into that deep sleep.  

Other women have had insomnia for years. You know what happens for them? They just accept it. And they say, “that’s good for me” when they sleep for 4 hours straight or don’t wake until 4 even though they don’t need to wake up til hours later. 

You can be a key turning point in them changing the story they tell themselves. 

I met Jennifer when she was in her early 60’s. She’d had insomnia for decades. We tried everything, with some success. But finally, I said, let’s check with your doctor to see what would be the smallest viable sleep supplement with least side effects possible. With the help of that sleep aid, she changed her sleep habits, her relationship with bedtime, and lost 100 lbs. 

 12:13 

#3 Testosterone  

If you’ve got women in midlife still drinking wine, skimping on protein and doing cardio, they’re killing their testosterone. 

It too is created during deep sleep cycles. Other ways of optimizing testosterone include the opposite of what I mentioned as saboteurs. That is, interval training, strength training, and high protein. 

 15:01

That’s it… 3 ways, or really one way to improve 3 hormones that will change your relationship with your clients and improve their results. Turn your business into a coaching business as well as a training business by leveraging knowledge like this.

Resources: 

Sleep Tips for Your Clients (new link..https://www.flippingfifty.com/sleep-fmm-specialist-opt

Flipping 50 Menopause Fitness Specialist (https://www.flippingfifty.com/specialist)

Other Episodes You May Like: 

Why Some Women Struggle with Weight, Hormones at Menopause: https://www.flippingfifty.com/hormones-at-menopause/

Midlife Weight Gain Occurs Over Decades | The Misunderstood Delusion:https://www.flippingfifty.com/midlife-weight-gain/

 

YouTube strategies may not be top of mind for your marketing. But still today it acts like a search engine and ranks 2nd only to Google. So it’s worth looking at. And for those already there, but not actually using a strategy, this is for you. 

Consistency is a girl’s best friend, for weight training, and for protein, and yes for content marketing… but that's not all. 

Consistently creating content that your ideal customer values is most important. Even with that though, if your call to action isn’t creating new leads and customers daily, it’s not going to support the growth in your business you truly want for marketing effort.

In this episode I’ll share YouTube Strategies that I used to grow my channel to 134, 000 mostly before the pandemic. I’ll share what happened during and since the pandemic to that growth and strategy, too.

You could say that these YouTube strategies work for any platform, including blogging and podcasting for that matter. Each platform has its own nuances, however. I wrote about that in the Health and Fitness Professional’s Guide to Social Media Marketing. Though that was published before the pandemic, the foundation of each of those platforms hasn’t changed. Just possibly it has amplified.

00:00

The 4 Cs in YouTube Strategies:

• Consistency
• Commitment
• Call to Action
• Congruency

Let me start though with one C that isn’t a reason your marketing strategy isn’t working.

It’s not conviction and it’s not even commitment to your passion. You’re convicted to serving people and you’re committed to doing it. You’ve been doing it and there’s a chance that you’ve said, “I’d do this for free.” 

I worked with trainers with such a helping nature they said that! And I had to tell them what a mistake that would be. And it was always the trainers with the most knowledge, most humility, most dedication to learning that were the most giving. They poured themselves into everything, and yet, didn’t see what I knew… burnout, broke and changing careers just around the corner. 

But that’s not the worst… the worst is that you won’t help people committed and convicted to improving their own health if you charge nothing. When we pay we pay attention. When you raise your rates you will often do better (I’ll link to two episodes about when and how to raise your rates).

Step-by-Step 

05:50

Consistency

Before you jump in you have to think about what ideal consistency is. At first you’ll want to throw up video after video because it’s fresh, new and exciting. But you’ve got to arrive at an ideal frequency based on two things:

• What you can do regularly
• How often your audience wants to hear from you

Consistency is not allowing comparison mode to get ahold of you and make you feel like you’re not doing enough. It can make you feel you should publish more so you have video content on 5 topics you see someone else has. That’s neither honoring you or your audience.

Think about when and how often your audience wants to consume content and when you can create and post it.

11:10

Commitment

You are committed to success. You’re committed to serving your customer more than to being right or doing it the way you want to do it. That’s not to say that you don’t honor how you want to work. But it does mean that you’ve given great thought to what is best for getting your customers results.

Of these 4s Strategies, Number 3 and 4 are the two that matter most

12:15

Call to Action

Every piece of content you create needs a call to action. It’s either to subscribe, to watch another video, or to click to your website for something more.

You don’t want too many CTAs in one video. But you definitely don’t want none.

13:31

Congruent

Every decision you make is congruent with who you serve and your values. If you have a brand statement or a mission statement its often called, you use it to make tough decisions.

If you identify which of these you’re not doing, and develop a plan to make sure they happen, your marketing will take you further.

You may not even be on YouTube. I think it still is relevant as a search engine. Everyone is not on TikTok. Everyone is not on Instagram. Everyone does search online and if your video is the answer to their question you can be discovered.

True, there are more people there than ever. But they aren’t all offering the same sage advice to the same audience that will resonate with them like you do.

Resources:

Ultimate Freebie Creation for Client Attraction: https://www.fitnessmarketingmastery.com/bestfreebies

3 Ways to Help Your Clients Sleep (So They Get Better Results with You): https://www.fitnessmarketingmastery.com/sleeper

Other Episodes You May Like:

When to Raise Your Rates: https://www.fitnessmarketingmastery.com/raise-your-rates/

How to Raise Your Rates:  https://www.fitnessmarketingmastery.com/how-to-raise-your-rates/

 

If you have a female training client, I can almost guarantee she wants it all, AND they is overwhelmed before she starts. 

00:00 

You, dear trainer (or health coach) will be tempted to give them the diet changes, the hydration goals, and the exercise to do all at once. And they will start on Monday and blow it by Wednesday and come back to you next week sheepish, feeling like a failure already. 

So don’t! Here’s how to get much faster results with uncommon strategies. 

 04:51 

#1 Give them less. 

For an older female training client, often overwhelmed, the best thing you can do is give them less and have them focus on it more. 

06:19

Better than “more” first goals: 

Track protein at each meal

Increase sleep quality

Try adding 5 minutes to walking time this week

Especially if you work with female midlife clients, sleep is key. Click here (https://www.fitnessmarketingmastery.com/sleeper) for the tips I’ve coached women to increase sleep by up to 2 hours a night.  

10:02

#2 Set a daily check in. 

After you and your client chose that better goal, set a daily check in about it. Have them text you or use Voxer if that’s your choice to tell you how it went. 

Silly as it sounds, it’s not at all. It’s simply the best way to stay on track and not feel alone. 

When you decide to do this, preface it with the elephant in the room.

Tell her, you’ll feel silly. You’ll think, I should be able to do this myself.

And tell her that she’d be wrong. Pro athletes check in daily with software apps their coaches see in real time after they do the daily workouts they were assigned. 

For the highly successful, there is always a team.  

Here’s how I know this. Introvert me, could easily talk to no one for days. I can create a ton of content, market it, grow my business along just fine. 

But if I want to amplify what I’m doing, I check in with my mastermind team, my coach, and colleagues who also do not want to accept status quo. 

Listen, most people go through the motions. They complain about success they don’t have from work and effort they didn’t do. So, to get results you have to have the accountability to someone outside yourself. Too many are like crabs in the bucket pulling you down to average. (tune in to an upcoming podcast on Flipping 50 if you want more on that topic).

 16:42

#3 Create External Rewards.

I know, I know. We think we need to create an internal motivation where it’s only important to the individual. And often they’ll tell you, they don’t want anyone else to know until … they’ve lost a few pounds… or they see progress in some other way. 

But that will backfire. 

I’ve trained for a dozen marathons, more than half of them followed a 2.4-mile swim, and a 112-mile bike ride (also known as Ironman). The first thing you do when you’re training with a group, is tell the world. You’re encouraged to write letters, share it with everyone (even if you’re not fundraising).  

That’s because saying it out loud helps YOU believe it more, or in this case your client. Help her tell others, start saying “this is what I’m doing” not “this is what I’m trying.”  

Whether it’s dinner with the family, a massage, or a pedicure… just for consistently hitting activity or protein goals mentioned above doesn’t really matter. That it’s a public goal and a publicly celebrated reward.. that’s the difference. 

21:32 

Make It Easy

Your female training client has a lot on her plate, especially if in midlife. Make it easy. Even for the ones that want more and want it to hurt and want to feel sore (they’re out there), strategically hold them accountable to small things. 

You’ll increase success rates with all kinds of clients by keeping them coming and injury free. Working exclusively with the female training client? I’d love to hear from you!

Resources: 

Sleep Tips for Your Midlife Clients:  https://www.fitnessmarketingmastery.com/sleeper 

More Midlife Clients Now (link https://www.fitnessmarketingmastery.com/5daysmoreclients

Other Podcasts You May Like: 

20 Tips to More Midlife Fitness Clients Post Pandemic | #319: https://www.fitnessmarketingmastery.com/more-midlife-clients/

Training 7 Women’s Hormone Phases of Life | Fitness & Health Pros: https://www.fitnessmarketingmastery.com/hormone-phases

Women’s Fitness, Health, & Hormones | Training Menopause: https://www.fitnessmarketingmastery.com/hormone-course

If you think there are Instagram secrets that magically will gain you verified status, grow your followers by 10k or… that you even want to do that… this is not your episode! 

Oh, and if you’re being asked to invest 1-2K to grow your followers by 10K on the daily, don’t! It’s so tempting right? Even though its going to ultimately hurt you when you have zero engagement… it sounds like something you can almost justify. 

Try these instead. 

1)    Post good content that connects and relates to your ideal customer 

2)    If you have less than 1000 followers and you’re not growing steadily, if not rapidly, from your content, change what you’re doing 

3)    Lead with news, value, and tips you want to talk about for years, in a new way: edutain

4)    Post good content and then skip a day… sometimes two or three without posting anything but stories

5)    Post to stories frequently to stay engaged with your current followers 

6)    Make a call to action in every post (just not to buy: this is rare and best as paid advertising)

7)    Use hashtags that make sense and use enough not too much 

8)    Prime your audience 

9)    Gather like-minded friends with similar-sized accounts and support each other 

10) Look at your best-performing content. Numbers don’t lie. If you tracked when you posted, considering (day/time), consider the topic, and the cover. Start creating a content grid to record what and when you post, the content topic, and how you entertained when posting, and you will soon see common denominators. Even if algorithms change some of what you learn will remain true. 

And the biggest support? 

If you’re going to do something that helps you most… here’s what it would be: 

Without a lot of followers, you need a posse that will help you gain lift. Find a group of like-sized colleagues. When you share a post, share it to your DM group. And agree to help each other with a like, comment, and share to story (when appropriate). 

Then it’s up to you to be sharing content that is uplifting and inspiring, not promotional in nature that someone want to share. The real Instagram secrets are to post with insight about your audience like no one else has. Know one of them like a best friend. Don’t collectively try to target someone that doesn’t exist by pulling this and that from each. 

What HURTS Engagement 

Stop promoting programs in your timeline. No one will share that for you. That’s for email or paid advertising. You can earn it if you rarely do it, and you’ve grown a following and engagement, but notice big accounts? They don’t do this. What makes you feel like you should?

Stop ignoring what your followers struggle to reach more people are telling you. You are getting feedback about your content or about how you’re posting, even if you aren’t gaining traction. It is a result of the habits you’ve had so far. Like we’d say to our clients, if it’s not working, change the habits. 

What Instagram secrets have you found work for you best? 

 Resources: 

Health & Fitness Professional’s Guide to Social Media Marketing: https://www.amazon.com/Health-Fitness-Professionals-Social-Marketing/dp/1606794353

3 Ways to Help Clients Sleep Better : https://www.fitnessmarketingmastery.com/sleeper

5 Days to More Midlife Clients: https://www.fitnessmarketingmastery.com/5daysmoreclients

Other Episodes You Might Enjoy:

4 Unlikely Testimonial Sources You're Not Using: https://www.fitnessmarketingmastery.com/testimonial-sources/

Viral Reels for Fitness Business: https://www.fitnessmarketingmastery.com/viral-reel/

 

 

Dreaming of 6-figure months? Willing to settle for a 6-figure year? Well, listen, I was too. I went from a very comfortable, no debt, space to move and loved it. But wanted more…. You know more, right? 

Show Note: Almost 11 months ago I shared details about what it took to do this the first time. What I've learned in the process of rinse-and-repeat is here in this podcast. The first episode is linked below. 

Then I went from not even making 6-figure years to 6-figure months within 3 years. The difference? Well, the Menopause Fitness Specialist for one. Flipping 50’s Menopause Fitness Specialist course and Marketing to Women course have been super supporters of trainers and health coaches during the pandemic. 

But... There's More

But it really wasn’t that. It was 6 different mindset shifts that I either made or helped other trainers make that helped me reach 6-figure months. I had these shifts or needed to revisit them. 

And I’m just going to share them with you. Because no matter where you are, you can potentially relate to this itch, desire, knowing you were meant to do more than you are now, but not knowing how or who gets it and you. 

I do, listener. So here it is. 

Stop thinking busy is productive

            You know what I mean. Not having a plan for today, yesterday or last week. Do things that have a direct link to either growing revenue or growing your audience: the two things that will grow your business. 

Do fewer but proven strategies.

            You don’t have to, and really you can’t, do it all. But you have to go all in on the few things that matter. At a point in your business life, that’s creating. Then it’s marketing what you created and servicing your customers. You show up, not only when you’re marketing, but when you’re servicing.

            Success leaves clues. Don’t copy but look at models right in front of you. 

Do the math and know what you need to do.

            Successful trainers have goals for each program. The revenue goals for a year convert to months. Revenue for a month converts to the revenue for a program, or the number of private clients. If you have a revenue goal, you then know how many of your services you’re going to sell. 

(See what I did there? I didn’t say need to sell. A truly committed entrepreneur commits to what they are going to do, talks about what they’re going to do, and does it. If you’re going to see how it goes, your mindset is not on your side.) 

It takes a village: support those that support you

            Surround yourself with others who are doing what you’re doing or want to do. It takes asking for help. Successful people never don’t have a coach or a mastermind. They try to be not the smartest, but the most eager to learn and openminded, coachable in the room. It’s a trait that can’t be ignored among every successful entrepreneur. Look at them and you’ll see at least one group and at least one coach. Many of us have more than one coach… a mastermind, a business coach, a marketing coach, a speaking coach, there will be a time when you want each of them. 

            Left to your own thoughts – or a half dozen podcasts, webinars, and workshops - you’ll slow your progress. You don’t want it too fast or too slow. 

Build an email list above all else.

            Not just build it, nurture it. Send them something they value at least once a week. More frequently is probably better if you’re going to keep them engaged. The 6-figure months were in large part due to my email list growth (and regular hygiene)!  

Do the right things consistently.  

            This means literally creating programs, tweaking programs, creating funnels, emails to your audience, looking at your conversion rates, and making calls. If you don’t have unlimited amounts of dollars to spend on advertising, then calling people is the fastest way to inject your business with revenue. Everyday call one person and ask them to become a client. 

If you speak, then you’re calling to get booked speaking. If you’re a coach, you’re calling every day to ask a client to be a coaching client. If you’re a personal trainer, you call one person every day to ask them to start, come back, or to refer a customer. Guess what? I have clients work with me for 12 weeks who are thrilled when clients ask to work with them one on one, but who won’t call people they know they could help. 

They say they don’t want to do that. They want to do programs. Programs unless they cost $5000 or $10,000 are a long game. You’re going to have to play the long game and build your brand by putting yourself out there to speak and talk and interact with big audiences for a small program revenue to work. 

Can you survive while you’re doing that? It’s very hard. 

Don’t complain about money you don’t have from work or commitments you’re not doing. 

That goes for relationships and work both. If you don’t show up consistently for someone, if something else is always more important or interrupts the things that make a difference… you’re not that committed. 

The 6-figure months are within anyone’s reach. You just have to know it’s what you want and set out a plan to reach it. 

Resources: 

Marketing to Women course: https://www.fitnessmarketingmastery.com/copywriting-course

Flipping 50 Fitness Specialist: https://www.flippingfifty.com/specialist

Ultimate Freebie creation: https://www.fitnessmarketingmastery.com/bestfreebies 

Sleep Tips for Your Customers: 

Previous Episodes You Might Like: 

6 Most Profitable Programs for Personal Trainers: https://www.fitnessmarketingmastery.com/profitable-fitness-programs/

Reset Your Money Mindset: https://www.fitnessmarketingmastery.com/reset-your-money-mindset-raise-your-earning-potential/

5 Lessons... From $135k in 30 days: https://www.fitnessmarketingmastery.com/lessons-for-fitness-health-coaches/

 

The amount of women who deal with disordered eating on a daily basis is stifling. These are women, and may be you, who think about food from the moment they wake until they go to bed at night. 

They focus on what they will eat, what they won’t eat, and how much. Least of all they focus on how hungry or satisfied they are. And they’ll come to you for help with weight issues that are potentially catching up with them after struggling for years or retriggered because of the changes that occur during menopause. 

At no other time since puberty has the body gone through such a major change than as menopause, even including pregnancy which has it’s own challenges and changes. At menopause though may have the advantage of having other individual’s health at stake. The midlife woman is often influencing daughters and knows it. That may make the need or desire to change stronger. 

00:00

My Guest:

Mindy Gorman-Plutzer brings 2 decades of experience to her private practice as a Certified Functional Nutrition and Lifestyle Practitioner and Eating Psychology Coach. Mindy’s life experience and training inspired her to create a framework that combines functional nutrition, positive psychology, and mind/body science; introducing a compassionate resolution to physical and emotional challenges resulting from chronic and complex health issues, as they relate to Eating Disorders. She’s the author of The Freedom Promise: 7 Steps To Stop Fearing What Food Will Do TO You and Start Embracing What It Can Do FOR You.

Questions we answer in this episode: 

03:01 What are some things you’d like health coaches and trainers to know about E.D. recovery?

07:10 How often might it be true that a woman doesn’t want to change yet, how would a fitness or health coach positively coach clients with disordered eating? 

08:20 What are examples of “active listening”?

10:35 A coach or trainer can easily feel the all eyes on her and be dealing with a disorder themselves. What do you recommend a coach do working with clients with disordered eating, while they currently are being triggered themselves? 

It’s not uncommon for midlife women to be in denial about disordered eating, or to simply not recognize it because it has been a pattern for so long. When they’re ready, the teacher shows up, and it might be you. 

Connect with Mindy:

Website:  www.thefreedompromise.com/guide 

She’s Social: 

Facebook:https://www.facebook.com/TheFreedomPromise/

Instagram: https://www.instagram.com/thefreedompromise/

Twitter: https://twitter.com/FreedomPromise

Resources: 

5 Days to More Midlife Clients: https://www.fitnessmarketingmastery.com/5daysmoreclients 

Other Episodes You May Like: 

3 Reasons Your Midlife Clients Aren’t Getting Results: https://www.fitnessmarketingmastery.com/female-fitness-clients/

3 Fast Ways to Better Results with Clients: https://www.fitnessmarketingmastery.com/female-training-clients/

The best way to immediate sales is better email marketing. Social media is a way to be in front of strangers. Who then should come to your subscriber list because you’ve earned their trust and you have something they want.

Listen, you don’t have a relationship with people who randomly see an ad. If you don’t have a significant engagement on social media, posting about something you’re selling there, will HURT you. 

 

Look at where you were on social six months ago. How’s your engagement today compare – the number of comments and likes, saves on Instagram for instance, the number of subscribers and length of watch time on YouTube? Has it increased? Not by much? Then what you’re doing isn’t working. So, there are plenty of posts and podcasts for you here at fitnessmarketingmastery.com but for now, let’s define better email marketing and get better email marketing results! 

 

Because with every email you send, you can make a sale. 

 

But let’s be real:

It only works if you nurture with content that your subscribers value 

You’ve got to take the time to craft effective emails

You need persuasive writing, not your English lit idea of writing

Passing this task off to someone else will backfire

 

To make this really easy, think back to any love letters you ever wrote or received, and if that’s a void black hole, look up some historical love letters (often they’re poems). 

 

Try these prompts: 

•     What I love about you
•     What I love about us
•     A memory that your reader will resonate with 
•     A special message you two share 

 

Think: “ditto” from Ghost. For me, it was “me to you.” It was a sentiment that meant “I love you too.” Before I ever said those three little words, I drew it on his leg with my finger during a movie. 

(And hey, I share all of the details INSIDE the podcast, so for examples, be sure you listen!) 

 

Look, better email marketing may never have been a blip on the radar when you said, I want to be a personal trainer or a health coach. But it’s the best way to help those seeking you the fastest. 

 

If you’re online and using social media to serve women virtually or locally, they are all receiving and reading emails daily. 

 

Are they reading one from you? Nurture them, talk to them, and you’ll find your relationship rewarding you with more ideal customers. 

 

I hope this got your wheels turning with great ideas. Please lmk. You know, when we say that in emails or podcasts, we really mean it right? I definitely want to hear from you. 

 

Resources: 

Marketing to Women Copywriting Course:https://www.flippingfifty.com/copywriting-course

 

Create the Ultimate Freebie: https://www.fitnessmarketingmastery.com/irresistible-freebie-how-to/

 

Other Episodes You Might Like:

Email Marketing for Fitness Business Success: https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/

Health Coaches & Trainers | Get Emails Delivered and Opened:https://www.fitnessmarketingmastery.com/get-emails-delivered-and-opened/

Messages from 2019 won’t work as well as a 2022-driven message for your fitness brand right now. You don’t want to miss this episode with Fitness Celebrity Natalie Jill, who’s built a following of over 3 million on social media in the last 15 years. 

00:00

You’ll hear how she’s not just chosen, but been forced to pivot, and her fitness brand right now is continuing to grow because of it. In this episode, I asked her what she would do if she was in your shoes, and what her biggest mistakes along the way were so that you can learn and grow from the insight. 

 

If you’re scared, frustrated, or feeling unrewarded for the hard work you’re doing, listen in. No one has a smooth ride all the way through and Natalie Jill is no different. As you hear her resilience, you may recognize some of the fight in you too. 

 

There’s a place and a need for your fitness brand right now. Here’s how to pivot what you may be doing and turn it into better results. 

 

My Guest: 

Natalie Jill is a Fat Loss Expert And Creative Sales Strategist who helps women ReIgnite, ReDefine and ReBrand what aging has to mean! 50 years old herself, she is changing conversations around age, potential, and possibility!  She helps entrepreneurs craft their unique compelling STORY, expand their brand and excel on social media. She used the exact methods she teaches to grow her globally recognized fat loss and fitness brand with well over 3 million social media followers worldwide, two best-selling books, a top-ranked podcast, and recognition from Forbes and Greatist several years running as one of the top health and wellness influencers in the world. 

 

Questions we answer on this podcast:

• 04:05 If you were starting over what would you do right now to market yourself? 
• 06:30 What were your biggest marketing mistakes along your way? 
• 09:10 Was there any one thing you did that gave you a marketing/exposure lift? 
• 13:32 How much or little have you delegated your marketing materials (emails, content, posts)Then.. and Now? 
• 15:25 What part of the job do you love? 
• 16:20 What part of the job do you hate/prefer not to do? 
• How is it working with your spouse in business? 
• 17:57 What advice would you give to that woman listening who has heard “you need a niche?”

 

LISTEN TO THE FULL FLIPPING 50 EPISODE with Natalie Jill too: https://www.flippingfifty.com/redefine-aging/ 

 

Connect with NatalieJill: 

Website:

https://www.Brandstoryexpansion.com/goal

Listen Up! Podcast: 

https://itunes.apple.com/us/podcast/leveling-up-creating-everything-from-nothing-natalie

She’s Social: 

Instagram: https://www.instagram.com/nataliejillfit/

Facebook: https://www.facebook.com/nataliejillfit

YouTube: https://www.youtube.com/nataliejillfitness

Pinterest: https://www.pinterest.com/nataliejillfit/

 

 Resources: 

Marketing to Women Copywriting Course  fitnessmarketingmastery.com/copywriting-course

Flipping 50 Menopause Fitness Specialist  flippingfifty.com/specialist

 

Other Episodes You Might Like: 

4 Steps to Create Fitness Marketing Videos | Easy Fitness Marketing: https://www.fitnessmarketingmastery.com/fitness-marketing-videos/

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I think training women in menopause comes with a responsibility. If it’s our mission to serve them, then we’re tasked with the need to call out them… and us… when we’re misfiring ageist messages. 

 00:00

I think we can agree with this: 

Age doesn’t matter. It’s ability. 

 But age will matter as long as clients say, and you give validation to: 

 I’m _____ (age) what exercise should I be doing?

You look great for your age! 

I just can’t do that any longer at my age. 

After menopause, you need to take it easier.

 

None of the answers to those questions is founded in science or legitimized by anything but years of conditioning and habit. How you answer unless you’re schooled in the science of muscle, bone, fat, and metabolism for women over 40 wouldn’t be anything more than your conditioning and opinion, or maybe a desire to sell something. 

 

We’re not immune to ageism though, especially if you hear a question or statement like one of these are immediately are forming an answer…

INSTEAD of stopping the conversation right there and talking about the impression they have falsely acquired. 

 03:16

The Real Conversation 

 If you’re training women in menopause, you unintentionally could be falling into this trap. And it’s not your fault… until well, now. 

 

Because once you know, if you think like me, if you have the ability, you have the responsibility to change it. 

 

You are either the change or a part of the problem.  

 

If training women in menopause comes with a responsibility to know beyond the basics of exercise prescription (and of course it does), then we have to think more closely about our own use of messages in conversation with clients, including reaching them on social media.

 

Let me give you some more examples of potential ageism. 

 

Book titles and hashtags and program names all fall into this gray area that takes some dissection. 

 

Younger Next Year 

#foreveryoung 

#agingbackwards

#aginginreverse

#reverseaging 

#turnbacktime

#turnbacktheclock 

#antiaging

 

I’ve recently shared (something you want to know more about if you share resources with your audience) C60 Purple Power with my audience. I’m using it (I don’t share anything I don’t use and then share the actual experiment with my audience). 

 

It’s a carbon molecule that has been found to be able to influence many things associated with aging. Among those are not only restoring libido, and mitochondria production, but wrinkles, fine lines, and graying. 

 

So, I wonder, even in that, if I’m ageist if we seek to turn back the clock to a time when we didn’t have gray hair (for me, unfortunately, that would be 26!), or wrinkles… then aren’t we trying to defy aging instead of embracing it? 

 07:23

Is that ageism? 

 There are other virtues of the C60 product that support energy, vitality, and physical performance improvement rather than accepting a decline that “naturally” occurs with aging. 

Isn’t that, of course, beneficial to sustain or increase mitochondrial production if it can be done without medication, and simply by exercise, even an intermittent fasting, window, and the support of C60?

 

Is wanting to age better, ageism? 

 

I don’t think so. I want to hear from you though. 

 

I know there may be listeners who would say that you don’t have a hormone problem if your hormones are flatlining after menopause. You might say, that’s normal. 

 

But… is normal and common acceptable? What about optimal? When did we start saying average is okay? 

 

If it’s possible with bioidentical hormones, use of C60, or other products that are not medication with negative side effects, to have profound effects on your health, is that ageism? 

 

Let’s look at some other words associated with age.

 10:23

Neutral or Positive Age-Related statements: 

Every age

Any age

Change the way we age

Change the way we think about aging, which is the entire philosophy behind Flipping50. 

 

Change the way we age, by the way, is the tag line for the International Council on Active Aging. So, do give credit where it’s due in using it. 

 11:11

Consider These Positive or At Least Not Negative Phrases:

Active aging

Older wiser

Age is irrelevant (a podcast title by Helen Fritch, by the way, please also give credit) 

Older fitter stronger – a book by Margaret _______________ 

Faster After 50 – a book by Joe Friel

Proaging 

 

Even hashtags and statements like #nevertooold … when you think about it. The statement makes old, and bad. It’s bizarre if you think too deeply about it. But there is a mild connotation with old being negative. 

 

Of course, the recovery you’ll say is, no, it’s saying you’re never going to be that. But again, that suggests that old is something you never want. And I don’t know about you, but I think we’re not going to win that game. I like to ask questions when I’m with clients that I know the answer to… or at least know the answer to the answer they tell me. 

 13:33

Actions for You: 

Review your last 2 weeks of emails, posts, or videos 

Look for hashtags or statements you made

Do you like your message? Anything you want to change? 

 

I’d love to hear from you. And this is a great conversation starter with your clients! None of us realizes we do this intentionally. 

 

The way a woman wants to age is her business. And our goal shouldn’t be to change her. Just to allow the way we each choose to age, and how we choose to get there to be just fine. If we ask, did she have work done? What’s she using?

 

Or say, I would never do that, or I think she looks so fake… we really should on everyone. I was at a restaurant with two friends recently and when the waitress walked away, one said, “Was that a bad botox job or what?” I didn’t notice it. So therein lies the differences we all have to what is acceptable… but yet, an opportunity to say, if she likes it, then go her! 

Why not celebrate the woman in a green dress even if you hate green, or the one wearing the mini that you would feel slutty in? If she likes it, she feels confident in it, do we really want to judge? 

 

Whether age or otherwise, training women in menopause will bring you an opportunity not just to change the sequence of exercises and diets for the better, but to change acceptance and peace within ourselves that makes this a better world. 

 

BTW, when you see me do something with an ageist slant, it’s all fair, ask me about that. We won’t make this flip overnight, any of us. 

 

Resources: 

Flipping 50 Menopause Fitness Specialist  https://www.flippingfifty.com/specialist

More Midlife Clients in 5 Days https://www.flippingfifty.com/midlife-clients

 

 

Other Episodes You Might Like: 

Women’s Fitness, Health, & Hormones | Training Menopause:

https://www.fitnessmarketingmastery.com/hormone-course/ 

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https://www.fitnessmarketingmastery.com/more-midlife-clients/