Dr. "Paddy" Ekkekakis, PhD. in Exercise Psychology at Iowa State University joins the show to discuss how fitness professionals can target the inactive segment. He shares insights about whether logic and rational ways of thinking help us reach this population. Are they motivated to exercise? What do we do that encourages them? What do we do that intimidates them? The discussion may surprise you or send you to organize your marketing for the New Year differently!

For more information:

https://www.voiceforfitness.com/fitproblog

https://www.voiceforfitness/fitprosolutions for marketing and sales speciifc information for our private group.

Your Number One Source of Word-of-mouth referral is your Facebook page. If you promote you more than you post interesting, funny, and delightful things that make people like, comment and share with their friends, you could miss this free referral engine. With 30 million more people coming to social media over the next few years do you really want to miss this opportunity? No, I didn't think so! Here's a breif holiday how-to before the holiday so you can get yourself in a friendly spot for referrals.

For the Friday Webinars on how to social better:

www.voiceforfitness.com/socialmediamoney

For more information on marketing for profit:

www.voiceforfitness.com/fitprosolutions

If ever there was a time to use video marketing it's now. Now as in 2014 and now as in November. It's pre-season foundation building that will get you a head start on soliciting New Year's Resolution makers and haters alike who still come in droves looking for fitness after the first of the year. Yes, your business will be bigger anyway..but will it be as big with more competition for your customer than ever before? Should you wait? Never. But merely doing video and doing it right will make or break the time and energy you put into it.

https://www.voiceforfitness.com/fitprosolutions