She Means Fitness Business

Say Less. Be Concise. In this episode I'll share skills learned from decades of public speaking and the National Speakers Association. Considering all forms of marketing public speaking is ranked as the number one way of getting new clients. If less was ever more, speaking is it. Writing is similar. So pull up a chair or lace up your sneakers and get ready to get clients to run straight to you with a powerful presence and presentation. 

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Direct download: What_More_Can_I_Say.m4a
Category:marketing -- posted at: 5:48pm MDT

Your Best Professional Year

If you fail to plan, you plan to fail. All to overused and yet all to infrequently applied. You have the best of intentions. Yet, intentions aren't actions. As a fitness professional in almost any environment, whether you are a solo entrepenuer or you are a manager/director of a fleet of trainers, life gets in the way unless you plan. 

The creative professional, that trainer who likes working for him or herself is the enemy as well as the asset. As a "creative" you have more ideas than time to implement. You're amazing ideas often don't ever get implemented. Here's how to harness the idea factory you are while handling day-to-day fires and time commitments. At the end of the year you'll have been much more productive with a publishing plan that includes marketing and life activites that make the work worth it.

 

 

 

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https://www.voiceforfitness.com/bestyear

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Direct download: Your_Best_fitness_professional_year.m4a
Category:Personal development -- posted at: 6:52am MDT

Dr. "Paddy" Ekkekakis, PhD. in Exercise Psychology at Iowa State University joins the show to discuss how fitness professionals can target the inactive segment. He shares insights about whether logic and rational ways of thinking help us reach this population. Are they motivated to exercise? What do we do that encourages them? What do we do that intimidates them? The discussion may surprise you or send you to organize your marketing for the New Year differently!

For more information:

https://www.voiceforfitness.com/fitproblog

https://www.voiceforfitness/fitprosolutions for marketing and sales speciifc information for our private group.

Direct download: Paddyfirst_interview.mp3
Category:marketing -- posted at: 3:02pm MDT

Your Number One Source of Word-of-mouth referral is your Facebook page. If you promote you more than you post interesting, funny, and delightful things that make people like, comment and share with their friends, you could miss this free referral engine. With 30 million more people coming to social media over the next few years do you really want to miss this opportunity? No, I didn't think so! Here's a breif holiday how-to before the holiday so you can get yourself in a friendly spot for referrals.

For the Friday Webinars on how to social better:

www.voiceforfitness.com/socialmediamoney

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www.voiceforfitness.com/fitprosolutions

Direct download: Facebookbetter.m4a
Category:social media marketing -- posted at: 4:31pm MDT

If ever there was a time to use video marketing it's now. Now as in 2014 and now as in November. It's pre-season foundation building that will get you a head start on soliciting New Year's Resolution makers and haters alike who still come in droves looking for fitness after the first of the year. Yes, your business will be bigger anyway..but will it be as big with more competition for your customer than ever before? Should you wait? Never. But merely doing video and doing it right will make or break the time and energy you put into it.

https://www.voiceforfitness.com/fitprosolutions

Direct download: Your_New_Years_Campaign.m4a
Category:general -- posted at: 7:15pm MDT

You think you're busy? How do you go from personal trainer to entrepenuer with muilitple venues including books, workbooks, blogs, videos, podcast, vodcasts (do I even know what that is?) to seminars and then the ...what's next? Not only does Jonathan Bailor do all of those but he executes the marketing of them with extrodinary detail. Hundreds of endorsements from top doctors, researchers, and professionals were included on the cover of his book months before it went to print. Listen to hear his next project with Weight Watchers. See more at SANEsolutions.com 

Direct download: 14709451-136205554.mp3
Category:Personal development -- posted at: 6:00am MDT

You want to Attract More customers, get more Business, and do that you need to Create Content that is uniquely you. We talk marketing and we talk branding all day. Many of us nod and many of us glaze over, knowing its important but not knowing really what's at the heart of it. At the heart of your brand, no matter what you want it to be, is what your customer thinks you are. If you really want to find out what your brand is? Ask complete strangers on the street, eavesdrop on conversations in the lockerroom, and listen as people introduce you to someone new. 

That right now is your brand. You can change it if it isn't what you hoped it is. Then again, if it's working for you, you might simply want to realign with it better on all your marketing materials and choices. The first step is finding out what it is. Join us and join the recent blog posts this month (October 2014) at https://www.voiceforfitness.com/fitproblog for more details on branding that sets you apart. 

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Direct download: Branding.m4a
Category:marketing -- posted at: 7:32am MDT

High Productivity Habits For The Fitness Professional include 6 tips for your last quarter of 2014. From getting up earlier to not being politically correct they'll save you time that you can do more with. If you're looking for time and space to write that book, create that new website, develop a new program or marketing campaign, you'll find it by moving things around or out. Share with me what works for you. Early riser? Virtual assistant that's paid off in multiples? We want to hear it and have others inspired by it. www.voiceforfitness.com/fitproblog 

Direct download: Productivelastquarter.m4a
Category:Personal development -- posted at: 4:46pm MDT

Every industry professional today knows creating a niche is important. Choosing and narrowing scope is scary for some. With Medically-based fitness facilities the qualified personal trainer may have found the way to continuous leads, income security and stable schedules. If you're in it or you're weighing your options hear what Don has to say about his career track. Stay tuned for the reason why you don't wish for insurance coverage of our fitness programming. You can reach Don for more information or consideration of an internship at his Cinncinati-based program at Donald_Gallucci@trihealth.com Any further questions or comments you know where to find us at www.voiceforfitness.com

Direct download: 14709451-136120884.mp3
Category:career choices -- posted at: 4:13pm MDT

Professional and personal growth requires forward momentum but its best combined with inner reflection. Using the power of your personality to enhance relationships and awareness of how you impact other people. At any age and phase of career you use personality and others use theirs to influence. When you know what and why and how to use it to your best advantage you become extrodinariy powerful. For more about personality Sally Hogshead's newest book How The World Sees You is a must read. For more information about personality, leadership and influence www.voiceforfitness.com/fitproblogs

Direct download: personality.m4a
Category:Personal development -- posted at: 5:01pm MDT