Midlife fitness pro (or health coach)? If you’re just getting started, just shifting gears, or you’ve been in it for years but feeling like you haven’t optimized your skills, talent and personal brand, then this is for you.

I’m joined in this episode with IDEA World 2023 Fitness Professional of the Year, Christine Conti. Learn how she decided she was going for this prestigious award and made it happen. Hear how she’d take action if she was starting all over again.  

My Guest: 

Christine Conti believes in the “YES. YOU CAN” mindset. Christine is an international fitness educator chronic disease wellness specialist, and the recipient of the IDEA World 2023 Fitness Professional of the Year. She is the CEO of CONTI: a woman-owned enterprise that offers keynote speaking, chronic disease wellness, mindset coaching and continuing education for fitness professionals, schools and private companies. Christine is also a best-selling author, podcast host, co-founder of REINVENTING THE WOMAN INTERNATIONAL, a 3x IRONMAN and a guide for Special Olympic athletes. After receiving a life-changing diagnosis at age thirty, this former investment banker and English teacher is determined to show the world that ANYTHING IS POSSIBLE!

Questions We Answer in This Episode: 

• What was your journey to becoming IDEA World 2023 Fitness Professional of the Year? 

• At what point did you decide, I want it, I’m going for it, and I’ll have it? 

• How will you use it as a platform for what’s most important to you? 

• Advice to fitness pros who feel like they’re just one of hundreds of thousands and finding it hard to be seen and heard? What would you do if you were starting over right now? 

Connect with Christine:

Website: https://www.contifit.com/

Book: https://www.contifit.com/shop

Podcast: https://www.twofitcrazies.com/

Reinventing the Woman International Group: https://www.RTWtribe.com

On Social:

Facebook: https://www.facebook.com/ContiFit/

LinkedIn: https://www.linkedin.com/in/christine-conti-b0668710b/

Instagram: https://www.instagram.com/christine_m_conti/

Resources:

Other Episodes You Might Like:

Branding for Fitness Professionals | Personal Trainers & Health Coaches: https://www.fitnessmarketingmastery.com/branding-you/

Fitness Coaches: Identify and Stop Overworking and Under Earning: https://www.fitnessmarketingmastery.com/overworking-and-under-earning/

Say, you’ve got it good. You’re liking your life right now. Do you need to learn the art of letting go of good to get to great? Though it might sound too much like a Jim Collin’s book, it’s literally what today’s guest has done. More than once in her life. And she’d done it in midlife. 

If you want to reach a new level of influence, power, or success, that you might define as revenue or freedom of time, you may have to stop doing something. Either stop completely, or delegate it to someone else. 

Listen closely to this episode where one successful book may or may not lead to another. One successful podcast may have to go away to birth a better one.

For you… I wish whatever you’re dreaming about … or better. 

My Guest: 

Gin Stephens is the author of the NY Times and USA Today bestseller Fast. Feast. Repeat., and Delay, Don’t Deny: Living an Intermittent Fasting Lifestyle, an Amazon #1 best seller in the weight loss category, as well as Clean(ish): Eat (Mostly) Clean, Live (Mainly) Clean, and Unlock Your Body's Natural Ability to Self-Clean (2022), another Amazon #1 bestseller in several categories. Gin has lived the intermittent fasting lifestyle since 2014, losing over 80 pounds. She is the host of 2 top-ranked podcasts: Intermittent Fasting Stories and the Fast. Feast. Repeat. Intermittent Fasting for Life podcast (w/Sheri Bullock). You can join her private community by going to ginstephens.com/community.

Questions We Answer in this Episode: 

• You mentioned starting this new podcast and how it's already out-performed your first and made the comment about having to let go of things. The universe is speaking to me apparently. It falls in alignment with 10x is easier than 2x philosophy where to grow really big and explode you may have to let things that are doing "pretty well" go. What was your reason for starting this new adventure? 

• Are you letting go of something in order to support it? 

• And how does/did that feel? 

• Have you done this before in your life and business? 

• Any advice to listeners who are or who want to be coaches and trainers and aren't right now? What if they just feel pulled to become trainers but have no formal training just such a strong interest, what would you say might tell them this is a fleeting thing vs a real life-loving game-changing pursuit?  

Connect with Gin: 

https://www.ginstephens.com/

On Social: 

Instagram: https://www.instagram.com/ginstephens

Other Episodes You Might Like: 

How to Pivot Your Fitness Brand Right Now with Natalie Jill

https://www.fitnessmarketingmastery.com/your-fitness-brand/

Top 10 BEST Health Coaching Business Podcasts of 2022

https://www.fitnessmarketingmastery.com/best-health-coaching-business-podcasts/

Resources: 

Menopause Fitness Specialist™ Program: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course

These 5 menopause programming tips come directly from a presentation given to Medfit Foundation during Menopause Awareness month. We need to be distinct, set ourselves apart and be not just cutting edge with variety for variety’s sake. In some cases, old and traditional wins. As I continue to update you with content here that I think you’ll love and I sprinkle rich ideas throughout that help you market or program with these tips (or both) you’ll gain ideals to get your own creative juices flowing! 

Anything I can do you can do better… in your style, your brand and with a knowing of why your clients love YOU. So take the idea and see where it takes you. It’s you and I brainstorming together. 

Each one of these 5 menopause exercise programming tips can be used: 

• To market with live social media minutes

• As pitch sheets for your local media 

• To develop new programs (or tweak existing ones) 

#1 Menopause Exercise Programming Tips: ESTROGEN LOSS DIRECTLY CORRELATES TO MUSCLE PROTEIN SYNTHESIS LOSS

Because insufficient estrogen levels lead to loss of muscle protein synthesis, during menopause transition when this is the most significant, there needs to be an increased external stimulus (lifting weights) and protein compared to before menopause transition.

Solution: Lifting heavier and or with more volume (not frequency) than PRE menopause and consuming a regular dose of high quality protein throughout the day: both proven to boost muscle protein synthesis.

Programming: Consider your titles closely. Do they sound like “anyone’s” program? Or do they shout right to menopausal women, this is for you! Educate and market using this message. Get in front of doctors and support body composition testing. Menopause Month and day are ripe times to promote this. And when they know, they know they need you. 

Science: Gerontology, 2021

#2 Menopause Exercise Programming Tips: The Greatest Loss of Lean Muscle Tissue Occurs...

... during the phase from Early Perimenopause to Late Perimenopause (27%) percent. This is the greatest opportunity to PREVENT losses that follow in greater significants too.

Though early and late postmenopause phases also reflect signficantly high muscle loss, they could be mitigated by positively influencing what occurs for most women between 40 and 50. (Understand every woman's menopause journey is unique)

If you didn't, start. If you're in perimenopause (know it or not in your 40s) begin this muscle protein synthesis boosting NOW.

Programming: Get in front of audiences of women in their late 30s, early 40s and late 40s and early 50s and give them a specific reason why based on what is happening to their physiology they need to start right now! 

Science: Iran Journal of Public Health, 2021

#3 Menopause Exercise Programming Tips: Greater Volume During a Session vs Greater Volume in Frequency

...Provides Greater muscle mass, strength, and endurance. THIS is really an important concept to consider. When volume is identical comparing 3x a week with 2 sets of strength vs 2x a week with 3 sets of strength, the latter was far more beneficial.

There's more. If you combine this study with others demonstrating adrenal insufficiency, recovery rate, and the number one obstacle for exercise (time), there is a huge advantage to less frequent, yet additional sets creating a volume of stimulus with a more positive effect.

Programming: Be different. Start with low frequency and increase volume by other means than longer sessions and more times per week. 

Science: Journal of Strength & Conditioning Research, 2022

#4  Menopause Exercise Programming Tips: Still Ovulating? A Time to Lift Heavy, a Time to Do Agility Moves

Plan your exercise with your cycle or you miss an opportunity to make fitness gains and decrease risk injury.

During week 2 or ovulation, That is about 10-14 days after your cycle starts, is the BEST time to lift heavy. Yet, it is the worst time to do agility and rapid directional changes of movement.

The effects of estrogen mean muscle benefits significantly from heavy and power work, and is supported by rigid tendons. However the combination of rigid tendons and lax ligaments also created with high estrogen mean injury risk is greater during this time.

Very often, women begin reporting greater injury or repeat injuries during perimenopause and there's no proof but I do suspect that not honoring this cycle is a contributing factor. Then once you've got a weak link you are not aware of, the repeated stress without cycling workout stimulus is worsened.

Menopause? of course estrogen is over all, down. But cycling or periodization is still a consideration in order to optimize benefits and decrease risk of injury.

Programming: Create a program or course for teaching women how to train based not on your program starting but on their period starting. 

Science: Frontiers in Physiology, 2019

#5 Menopause Exercise Programming Tips: 3 Solutions for Overcoming Sarcopenia or Anabolic Resistance

Muscle protein synthesis is a chief mechanism for maintaining and gaining lean muscle. Estrogen's positive influence on muscle is removed or reduced during menopause. What's left?

• Resistance Training

• High quality protein at regular intervals throughout the day (high quality includes sources with adequate leucine and EAA important to muscle gain)

• Supplementation - if dietary protein goals aren't achieved (could include protein powder, EAAs, Creatine, and or BCAAs)

The greatest of these is Resistance Training. The stimulus is a must.

Programming: Consider bundling a package of Resistance Training sessions with progression + easy recipes + protein supplements you sell or affiliate for

Science: Nutrition Metabolism, 2016

Other Episodes You Might Like:

10 Things to Know About Coaching Menopause Fitness Clients:

https://www.fitnessmarketingmastery.com/menopause-fitness-clients/

3 Ways to Coach Menopause Clients Out of Mistakes:

https://www.fitnessmarketingmastery.com/coach-menopause-clients/

Training Midlife Clients | Zone 2 Training For Menopause:

https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/

Resources: 

Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/

Menopause Fitness Specialist™ Program + WELLPRO Trial: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ (October only!)

Save 20% off with code: Flipping50 https://www.flippingfifty.com/powerplate

What, When & Why to Exercise for Women 40+ Recordings: https://www.flippingfifty.com/womensexercise

If it’s time for you to start or start over, this episode is gold. Some of these were conducted during the pandemic. Others not so much. These 5 big health & fitness experts share their tips for starting over right now in these times. 

Let me give you the TV Guide version of these episodes so you can choose which to listen to first and … the 411 in terms of the resounding theme each of them shared! 

Bedros Keullian 

Bedros Keuilian is an American Entrepreneur and a believer in the American Dream. He and his family are immigrants who escaped communism and came to the United States to find freedom, opportunity and a better life.

Fitness Marketing Secrets to Recession-Proof with Bedros Keuilian:

https://www.fitnessmarketingmastery.com/fitness-marketing-secrets/

JJ Virgin 

Triple-board certified nutrition expert and Fitness Hall of Famer JJ Virgin is a passionate advocate of eating and exercising smarter. JJ helps people stay fired up and healthy as they age, so they feel the best they ever have at age 40+.

Fitness Trainer Opportunities Right Now | Start Over Start Strong: https://www.fitnessmarketingmastery.com/opportunities/

Sara Kooperman

Sara Kooperman, JD, CEO of SCW Fitness Education, WATERinMOTION® and S.E.A.T. Fitness, is a visionary leader in the fitness industry. 

What Would You Do If You Were Starting Over? Female Fitness Leader Responds: https://www.fitnessmarketingmastery.com/starting-over-female-fitness-leader/

Still listening? You’ve picked up on the a theme by now. Communication is key for each of these trailblazers to start or start over.. Be it communication with your audience (growing your list) or it’s communicating with collaborators and people you can work with for the good of both your audiences. 

Natalie Jill 

Natalie Jill is a Fat Loss Expert And Creative Sales Strategist who helps women ReIgnite, ReDefine and ReBrand what aging has to mean! 50 years old herself, she is changing conversations around age, potential, and possibility! 

How to Pivot Your Fitness Brand Right Now with Natalie Jill:  https://www.fitnessmarketingmastery.com/your-fitness-brand/

Steph Gaudreau 

Steph Gaudreau is a strength nutrition strategist and lifting coach who helps women fuel themselves smarter. Get stronger, increase their energy, and perform better in the gym. She’s the author of The Core 4: Embrace Your Body, Own Your Power and the host of the Listen to Your Body Podcast.

Women’s Fitness Nutrition Influencer Tips for Marketing: https://www.fitnessmarketingmastery.com/influencer-tips-for-marketing/

Other episodes you might like:

Fitness Marketing Secrets to Recession-Proof with Bedros Keuilian:

https://www.fitnessmarketingmastery.com/fitness-marketing-secrets/

Fitness Trainer Opportunities Right Now | Start Over Start Strong: https://www.fitnessmarketingmastery.com/opportunities/

What Would You Do If You Were Starting Over? Female Fitness Leader Responds: https://www.fitnessmarketingmastery.com/starting-over-female-fitness-leader/

How to Pivot Your Fitness Brand Right Now with Natalie Jill:  https://www.fitnessmarketingmastery.com/your-fitness-brand/

Women’s Fitness Nutrition Influencer Tips for Marketing: https://www.fitnessmarketingmastery.com/influencer-tips-for-marketing/

Resources:

Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/

Menopause Fitness Specialist™ Program: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/

Send an Email to support@flippingfifty.com if you want to learn more about the founding member’s rate for the Health & Well Pros mastermind.

No matter how passionate you are about fitness, health coaching or nutrition, growing your health business is still growing a business. It can be scary. It can feel risky. 

And the truth is, if it doesn’t, there’s probably a higher change that you’ll become one of the statistics or remain a hobby or side hustle. And if you want a side hustle, that’s great. But if you really want to be running a successful and thriving business and to leave the 9-to-5 then you have to have something on the line. 

Even doctors and very intelligent people need your support. And even they ask for help. Did you know that doctors, lawyers and financial planners are MORE likely to ask for help. A doctor at a recent health business conference I attended stood up and thanked me - and the Flipping 50 podcast for If You are “Busy,” But Not Growing Your Health Business

For instance, if you are a serial entrepreneur or tend to get passionate and then switch gears… 

These two are directly linked. 

The number one reason your growth is slow is that you change what you’re doing instead of doubling down on what’s already working or even what’s not and committing to making it work. 

After I had left my 6 ½ year position at a fitness center where we’d grown by 100k every year for 6 straight years, the manager asked me to support the new training director in growing the program. She shared some of the things they’d been trying. One of the trainers has spent hours developing this program of videos and workout plans and then it fell flat. No one bought it. 

I asked what was tested next. 

Crickets. 

So, I offered some ideas for what to do next: 

test the title

test copy 

test images used to promote it. 

She said, it’s too late. He left because he couldn’t make money and he was so disappointed. 

Don’t let that be you. 

Either as that trainer/coach or as the Personal Training director/owner mentoring others. Ask for help if you’re out of your wheelhouse.

It’s okay to be incredibly brilliant and knowledgeable about fitness, healthy, protocols, yet having never created an offer, launched a program, written copy or selected images or knowing where to place them on the page for the eye to flow properly… ask. Ask before you guess or spend your time, money and energy. 

You will lose momentum, you will lose good people, and you will rob the audience you serve of the gift your service can be to them if you don’t ask for support.

How to Ask for Help Growing Your Health Business 

Do it early. When you don’t know business, know that the sooner you start right, the better. 

When you don’t know what to ask, ask this: 

How can I help you? 

Ask always. There’s never a time not to ask. Simultaneously, there’s never a time you can’t ask someone else how you can help them. If you want the short Cliff Notes on this episode, that would be it. 

Be open and honest about your numbers. To do that, know them. Beyond knowing you’re not making enough, know how much is enough. Know how many of a product or service you must sell to make it justifiable. Know the value of your own time. Know that few of us can afford to start with a low-ticket offer. Because if you must sell 5000 of them to make it count, you must have an audience of about 100,000.

Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/

Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/

Menopause Fitness Specialist™ Program: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Other Episodes You Might Like:

Small Work Wins for Your Health & Fitness Business

https://www.fitnessmarketingmastery.com/small-work-wins/

Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches

https://www.fitnessmarketingmastery.com/fitness-business-in-2023/

How do you see yourself? Educator, healer, entrepreneur? 

My guest founded an education company, a product development company, and while she runs them as CEO, she continues to educate on benefits and use of products. But she started without the vision of where she is today. She knew she had something and she just kept going. She did it backwards, she did it when others said you can’t do that. 

So, if you’re wondering if you can, if you should, or you are swimming upstream surrounded by people who are used to doing it the way it’s always been done and you are getting looks like, are you crazy? You might just be in the exact right place. 

Some of the most successful, the artists, the inventors weren’t popular at first. They were ridiculed. Don’t be too quick to give in or to simply do it status quo. Need a little dose of inspiration? This might be it! 

My Guest: 

Dr Emily Splichal, Functional Podiatrist and Human Movement Specialist, is the Founder of EBFA Global, Creator of the Barefoot Training Specialist® Certification, Author of Barefoot Strong and CEO/Founder of Naboso Technology. With over 20 years in the fitness industry, Dr Splichal has dedicated her medical career towards studying postural alignment and human movement as it relates to barefoot science, foot to core integration and sensory integration.

Questions We Answer in this Episode: 

Was the business model you have now what you imagined when you started? 

Is the biggest part of your business direct to consumer or business to business? 

What were the biggest surprises about your business? 

You mention a team, and having one is something listeners will need, will need, and that can be a very unique skill set. How has it been hiring a team and delegating? 

Connect with Dr. Emily:

https://www.dremilysplichal.com

On Social:

Facebook: https://www.facebook.com/nabosotechnology

Instagram: https://www.instagram.com/naboso_technology/

YouTube: https://www.youtube.com/@NabosoTechnology

Instagram: https://www.instagram.com/thefunctionalfootdoc/

Resources: 

Barefoot Strong Book - On Amazon 

Use Code DEBRA for $50 off for functional feet

https://www.flippingfifty.com/dremily 

Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/

Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/

Menopause Fitness Specialist™ Program: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Other Episodes You Might Like: 

Dr. Emily’s Episode on Flippingfifty.com

 https://www.flippingfifty.com/functional-feet/ 

20 Simple Ways to Market Your Health & Fitness Coaching Business:

https://www.fitnessmarketingmastery.com/market-your-health-and-fitness-coaching/

October is Menopause Awareness Month and October 20 is Osteoporosis Day, so it’s only fitting we discuss the truths about working with osteoporosis fitness clients. Questions are abundant both among women diagnosed and trainers and coaches working with them. Information once on the internet lives on the internet and it’s up to you to filter through it. 

Here’s a little vetted information to help. Several references are included, but I encourage you to take your own primary research further. If you’re working with someone with osteoporosis or osteopenia or you want to be a part of preventing it, you owe it to them and yourself to do your homework. 

• Prior to dogma about weight management and lack of consistent information about prevention of bone loss are big contributors to a woman’s risk of osteoporosis

• After diagnosis fear is the biggest obstacle many women face due to decades-long information that women with osteoporosis are delicate and should do less 

• At this time 50% of women diagnosed with osteoporosis suffer a fracture 

• During menopause transition bone loss can accelerate to 4% a year for up to 10 years according to previous studies reported by John Hopkins 

• Misinformed from perpetuating outdated information from both doctors and trainers (since 2015 evidence of not only increased safety and viability of high impact and high intensity exercise for osteoporotic postmenopausal women is much more promising than prior goals of stopping or slowing losses) 

• 41% of women over 40 had either osteopenia (>31%) or osteoporosis (>14%) in a 2010 study. Said differently, 31% of women over 40 had osteopenia and more than 30% of women over 60 had osteoporosis. The further from menopause (>10 years the increase in prevalence of osteoporosis = 40% compared to just 5 years post menopause at 9%)

• It’s not only about calcium, it’s about whether it’s absorbed. Yes, to Vitamin D and magnesium but if gut issues persist and a woman is tolerating them or describing as “normal for me” there’s a potential gap

• Intense weight training and high impact exercise have been safely employed in a number of studies since 2015 with positive results, no negative effects and a high adherence rate

• Yoga too has been proven to improve bone density with a daily practice of 12 poses each held for a minute 

• Whole  body vibration increased BMD by 2% with 5 minutes 3x a week in postmenopausal women. In physically restricted individuals it’s an alternative to other exercise. In able-bodied, in combination with resistance training WBV increases results of both muscle and bone regeneration. 

“Whole-body vibration therapy is an intentional biomechanical stimulation of the body using various frequencies of vibrations with the motive of health improvement. Ever since its discovery, this therapy has been extensively used in physiotherapeutic measures and the sports industry. For its property of increasing bone mass and density, space agencies use this therapy on astronauts who return to Earth after long-term space missions to regain lost bone and muscle mass. The potential of this therapy to restore bone mass encouraged researchers to look for its scope in the treatment of age-related bone degenerative diseases such as osteoporosis and sarcopenia, as well as in the correction of posture control and gait in geriatrics and post-menopausal women.”

First used by NASA with astronauts as a way to overcome the muscle and bone losses experienced by astronauts in space. 

•  affects bone metabolism, muscle function, muscle training, and the endocrine system

• Vibration therapy provides anabolic mechanical signals to the bone and musculotendinous systems

• It improves blood circulation to the bones, ensuring an improved nutrition supply. 

• Human adipose-derived stem cell differentiation into osteoblasts is facilitated by vibration therapy 

• inhibiting excessive osteoclast formation  

• improves bone health by amplifying gap junctional communication in osteocytes 

• activate the tonic vibration reflex and induce non-voluntary muscular contraction 

• activation of previously inactive muscle fibers 

• enhances the endocrine system's functioning: Growth hormone increases by 500% (though it sounds inflated: true)

References: 

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3139257/

https://pubmed.ncbi.nlm.nih.gov/36793830/

https://pubmed.ncbi.nlm.nih.gov/27331044/

https://www.hopkinsarthritis.org/arthritis-info/osteoporosis-info/

Other Episodes You Might Like:

10 Things to Know About Coaching Menopause Fitness Clients:

https://www.fitnessmarketingmastery.com/menopause-fitness-clients/

Training Midlife Clients | Zone 2 Training For Menopause:

https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/

Resources: 

Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/

Menopause Fitness Specialist™ Program: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Save 20% off with code: Flipping50 https://www.flippingfifty.com/powerplate

Send an Email to support@flippingfifty.com if you want to learn more about the founding member’s rate for the Health & Well Pros mastermind.

If you’re already coaching client nutrition, how’s it going? Are your clients compliant? Seeing results? Are you digging in beyond weight and even muscle and body fat for results? Are you lab testing? Do you know how to suggest and to read a lab and adjust coaching based on that? 

If any of those questions gave you reason to pause, this is an episode you want to tune into. Juggling the scope of practice with the leverage you have due to the sheer fact you spend more time with a client than their physician does, is a reality. We talk today about that elephant in the room. What’s in scope, what’s out, how genetics matter and labs reflect lifestyle. 

What if your training in other areas of fitness, wellness and sports as a Menopause Fitness Specialist or other niche, is missing a crucial component preventing the breakthroughs you are looking for with your clients? 

My Guest:

Dr. Ritamarie Loscalzo, the founder of the Institute of Nutritional Endocrinology, is passionately committed to transforming our current broken disease-focused system into a true health care system where every practitioner is skilled at finding the root cause of health challenges and uses the wisdom of nature combined with modern scientific research to restore balance.

Dr. Ritamarie, a licensed Doctor of Chiropractic with Certifications in Acupuncture, Nutrition, Herbal Medicine, and HeartMath®, specializes in insulin, thyroid, and adrenal, and digestive imbalances.

She’s also a master at using palate-pleasing, whole fresh food as medicine, and is a best-selling author, speaker, and internationally recognized nutrition and functional health authority with over 30 years of clinical experience.

Her podcast, Reinvent Healthcare, provides health and wellness practitioners around the globe to be part of the movement to provide root-cause care to people in need.

Questions We Answer in this Episode:

• Let’s first define nutrition endocrinology and how you got started 

• How are fitness & health pros shortchanged in certifications about how to coach people about diet?

• The one-size-fits-all approach doesn’t work, but scope-of-practice makes fitness pros and health coaches nervous. How can health & fitness pros bridge the gap within their scope of practice when working with clients? 

• Lab testing and interpretation combined with genetics is something listeners likely have a broad range in experience doing, to just beginning to understand they can actually be front lines in identifying their own and clients source of obstacles/success. For those not yet proficient or confident in their ability to support a client in this way, can you give them insight into how it can be a game-changer for their business and ability to support clients? 

• This is my favorite topic for fitness & health pros, we’ve just done an entire new series on working with women in perimenopause, postmenopause and the menopause transition for coaches, I’d love to hear you discuss how hormones play a role in not only optimal fitness but nutrition programs for clients?

• You’ve been educating fitness & health practitioners for (how long?) You’ve seen not only a huge impact on your consumers, but likely on the businesses of the professionals you serve. Do you have any examples of how life-changing having these skills is for health & fitness pros? 

Questions on coaching client nutrition? Messages from your business, liability insurance provider, or certification agency may give you reason to pause. What do you want to ask? 

Connect with Dr. Ritamarie about her event:

http://fitnessmarketingmastery.com/shine2023

On Social:

Instagram: https://www.instagram.com/drritamarie/

Facebook: https://www.facebook.com/DrRitamarieLoscalzo

Linked In: https://www.linkedin.com/in/drritamarie/

YouTube: https://drritamarie.com/youtube

Resources:

Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/

Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/

Menopause Fitness Specialist™ Program: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Shine Event 10/27-10/29: https://www.fitnessmarketingmastery.com/shine2023