Is it time for you to write a fitness book?

How would you like to charge more for services?

Or get more media exposure?

And have an easy NOT sleazy way to attract customers who really want your services? 

My guest today has the answers to how to do all three of those.

Oh, and by the way, there are way more than three reasons to write your fitness book. Bonus!

If you’ve already got a book don’t click away just yet. Are you promoting it in a way that gets you crazy good results? Has it really elevated your business? When you write a book that’s what you want, right? If you published it but it’s not working like a little soldier bringing you business every day effortlessly, this is for you too!

Melanie launched owned and operated 2 independent TV stations in Houston and Dallas Texas and has a background in Media, Marketing, Public Relations and Advertising. In addition, to creating and developing successful businesses she has created award winner advertising campaigns.

Here are the questions we answer on today’s episode:

1. Ask about my background and went from TV to publishing
2. Why should every business owner/ speaker/consultant have a fitness book
3. Best ways to write a fitness book
4. Most important things to include in your book. 
5. How long does it take to write a book?

We also talked about obstacles to writing:

• I have no time to write a fitness book!
• I’m not a good writer

Don’t miss the 10x10x3 Formula:

• 10 Most FAQs
• 10 SAQs
• 3 stories to each question

Awesome Tools: OTTER will transcribe your book if you record it.

Your book:

The one asset that can work harder for you than anything else you can do.

Fastest Way to Credibility

Why you want to write a fitness book:

• Credibility
• Raise rates (you’re now the expert)
• Foot in the door when you otherwise can’t get a response

Good Book covers:

• Contrast
• Keep it simple
• Bold colors
• Font is legible
• Be clear not clever
• Key word loaded

Connect with Melanie:

www.EliteOnlinePublishing.com 

amazon.com/author/melaniejohnson 

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Note: this how to hire the right person podcast was originally posted October 5. Technology somehow through a wrench in the audio. This is a must-listen - thanks for your patience as we resurrected the audio file.

How can you hire the right person every time?

If you’ve ever hired the wrong person, or struggled to even find a few solid candidates to interview, then this is your episode. If you’re going it solo, a part of a team, you’re on Main street, deliver services, or you’re online definitely take a listen to this podcast.

I recently had this conversation with my best friend who has more than 35 years of experience hiring and between the two of us we’ve been hiring, training, firing or being quit for a hundred years! Yikes!

We both agreed this is still one of the hardest things to get right.

So if you want to earn from our mistakes and from my guest today… pop your ear buds in or turn it up because you are going to need a team if you’re going to grow and make a difference. No one does it alone.

My guest today is Claire Garrigan.

She was among the top 3% nationwide for membership and personal training sales year after year, Claire now helps small-to-medium sized fitness facilities increase their revenue by teaching owners and staff how to sell consistently and effectively. Her sales training program, The Selling Fitness Blueprint, has been used in membership-based gyms and by personal trainers throughout North America and Europe to help fitness professionals not only increase revenue but to get them confident and comfortable with selling-without feeling like a used car salesman!

Download the cheat sheet for this podcast right now to help you get the most out of this podcast. You’ll hire the right person with a plan and you can create it right now.

1) For a fitness facility hiring membership sales staff OR a digital trainer hiring his or her first team members what are some of the key traits they should be looking for in a potential hire?

2) What are some of the mistakes facilities make when hiring their staff, sales staff or otherwise?

3.) Before you even get to an interview what are some ways you can screen to filter out the best clients and repel those candidates who would hate the job and make you both frustrated?

4.) What steps do you like to have candidates do to weed themselves out?

5.) What’s are some questions we should be asking during an interview to find out if our potential hire would be a good fit for our facility and truly are the right person?

6) Once you hire the right person, how do you set them up for success?

Connect with Claire:

http://www.whyilovemondays.com

https://www.instagram.com/whyilovemondays/

https://www.linkedin.com/in/claire-garrigan-a5153b90/

Additional Podcasts You Might Like:

Career Truths podcast with Erin Carson

Personal Training Job Skills with Tom Durkin

4 Ways to More Fitness Clients Faster

Even during the holidays

1. Know who’s already looking for help.

This is what we call the low-hanging fruit for sure. When you want fast clients to fill your week you need to target those people who want it now. The fast track to more fitness clients is fitness seekers not couch potatoes.  You can always add those who need more education or more time to make decisions but they don’t help you grow fast.

2. Meet them where they are.

They are on line. Know you’re demographic (please, don’t say everybody). Then find out where they get their recipes, find workout ideas, where they connect with friends, or if they love to binge watch IGTV. 

3. Give them a quick win right now.

You get more fitness clients by giving more fitness tips they love. They will come back for more. To do this you have to know your audience. Is your ideal client fed up with every WOD featuring burpees she can’t do or hates? Is she in constant knee pain and wants to exercise and feel better but limited by painful movement? When you nail your ideal customer’s problem you know what she’s asking Google or YouTube and you can create an answer.

What you can’t give in this moment is your philosophy. No one wants to tune in to read a blog that’s preaching at her. If you aren’t thinking about ONE customer you are talking to then you’re talking to no one when you write a blog or create a video.

To get more fitness clients you’ve got to be empathizing, using words she uses and making a connection.

4. Tell them what to do next.

When you’ve done all the first three steps don’t leave them hanging! Once you’ve created 3 alternatives to burpees or 4 ways to relieve arthritis pain and move comfortably, then be sure you tell them what to do next! That’s called call-to-action and you think it’s silly but people need to be told exactly, don’t mince words, what to do.

Click here for my next video

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Be specific and tell them what to expect. How will it be delivered? How soon will it arrive?

Fitness careers are so attractive. What other environment could be as positive? Every day clients come to you and leave in a BETTER mood! 

Yet, fitness careers like any other profession can wear on you.

Motivation for consistently doing the things other people won't do (a simple secret to getting ahead) at times when other people won't do them can wain if you can't see how some of those less than "fun" tasks directly reward you or your business. 

Social media is such a black hole! It's a perfect example of where we may need to drag ourselves out of bed in the morning to do a task that feels potentially useless! And if you're lost in the weeds knowing how posting is helping you attract leads that become customers, it's easy to get discouraged! 

Fitness careers, whether personal training, owning or managing a business (or all of the above), are so like exercise for our clients and members. If you don't clearly see how what you do is helping you get where you want to go...it's hard to be "motivated" or even committed (which is much more important). 

The answer for us in the fitness industry has been in part measuring, followed by communicating the WHY of steps you give a client. We measure body composition, flexibility, strength for them.

What are you measuring to help you connect your actions to results? 

When I share social media strategy with fitness professionals, I don't go too deep into the social media weeds. We don't have to. The most valuable thing you can do is establish a system and do it consistently. From that you can directly measure the success of your actions. 

You can then adjust a variable and try it again. Each time you get better and your strategy improves. 

Fitness careers require wearing a lot of hats. Yesteryear they were giving tours, answering phones, education, booking literally in real time and space. They haven't changed so much as we've moved into digital space options. You may still be doing the marketing yourself. It's important that you know what numbers are the ideal numbers to track! 

Hint: It's NOT your number of fans and followers. It's not even likes on posts. There are more important numbers. 

When you can see how you monetize your actions, you'll be so much more committed to doing those actions. 

Fitness careers are rewarding. They also require components that are work and are not always things you love. While you're doing them, before you hire and delegate, create a system of actions - tracking - assessing - tweaking and testing new actions. 

Https://www.fitnessmarketingmastery.com 

Resource: 

(Also available at Amazon)

Do your clients suffer from emotional eating?

Do they cancel or seem non-compliant and fail to get results?

Do you think they just lack willpower or discipline? And… do you wish you had tools to help them??

You’re in the right place today. My guest and weight loss expert Tricia Nelson lost fifty pounds by identifying and healing the underlying causes of her emotional eating.

Tricia has spent nearly thirty years researching the hidden causes of the addictive personality. Tricia is an Emotional Eating Expert and author of the #1 bestselling book, Heal Your Hunger, 7 Simple Steps to End Emotional EatingNow. She is also the host of the popular podcast, The Heal Your Hunger Show. A highly regarded speaker and coach, Tricia has been featured on NBC, CBS, KTLA, FOX and Discovery Health.

Questions we cover about emotional eating in this episode:

1. What is your journey with emotional eating and how did it lead you to start Heal Your Hunger?
2. How do you know if your client is an emotional eater or a food addict?
3. Why do you think it is that 98% of all diet fail?
4. What causes emotional eating and binge eating behavior?
5. Is there more to emotional eating than eating too much and eating for emotional reasons? (I will describe the Anatomy of the Emotional Eater).
6. Do you have any tips to help clients differentiate between emotional and physical hunger?
7. What are three things you recommend a person do to end emotional eating now?

You will learn in this episode: 

• Why “comfort foods” are so comforting
• Why 98% of all diets fails
• How to help your clients differentiate between physical and emotional hunger
• 3 Hidden causes of emotional eating and how to heal them
• How to stop obsessive food thoughts
• The #1 weight loss mistake clients should never make
• How to manage stress before it drives your clients to the kitchen

Get Tricia’s Free NOW!

5 Things Your Weight Loss Clients Are Afraid to Tell You and

Why It’s Costing You Business