How do you hire? It's a skill set we often don't come to the fitness profession with. If you've grown up through the ranks of fitness trainer to having a business of your own it's a guessing game that can cost you. 

If your business is dependant on customer care and liability is a concern, the right person is key. 

What works? What mistakes should you avoid? 

Guest Debi Pillarella has 30 years fitness industry experience. With 80 employees and an 80% retention rate at Community Hospital's Fitness Pointe in Indiana she's learned the ropes. Hear what she has to say, whether your interviewing or the interviewee. 

The resources she mentions include: Match, Top Grading, and Ask The Right Questions Hire The Right Person

Contact Debi at 219-924-5348 or dpillarela@comhs.org 

See a written transcript of this podcast at www.voiceforfitness.com by using the fitness professionals tab and The Dollars and Sense of Selling Exercise blog. 

Email marketing is the best way to get information to your customer base for pennies. It's fast, simple and provides almost immediate feedback about your effectiveness. You can't pay thousands and get that!

There are gaps in most fitness pros' approach though. I share here my own mistakes and how I fixed them with the step-by-step thought process to buiding a relationship with your customers. It's all about transitions. Bridge the gap between where they are now and where you want them...as new members and clients!

Find details in writing at www.voiceforfitness.com and the Fitness Professionals tab. The Dollars and Sense of Selling Exercise blog "The Right Words At The Right Time" is what you're looking for!

Go From Good to Great this spring. Check off this list and make sure you're doing all you can to set your programs on the path to profitability. Six simple steps will help make all the difference. Number one matters most. If you're in need of a first quarter revival, this is your time to focus. Slow down to speed up.