She Means Fitness Business

With the same amount of hours in the day as anyone else how can you get more done? Productivity science sheds some light on how to optimize your schedule that goes beyond delegating and doing groups instead of privates training. Using every minute to your advantage requires knowing a few things in three key areas that can help you make time count.

Direct download: productivity.m4a
Category:Personal development -- posted at: 11:00pm MDT

Chelsea O'Brien of www.techdivamedia.com joins Voice for Fitness Professionals today to share her secrets as a media coach for every industry professional you can imagine. From real estate to chiropractic to binge eating...if Chelsea can grow an audience for those you can bet there are take aways for your fitness business marketing. Find out where they are, what they want, how to connect and how often to pitch your own product from Chelsea.

Direct download: 14709451-135763152.mp3
Category:marketing -- posted at: 5:30am MDT

Marty Wolff and now wife Amy met on the Biggest Loser back in 2006. They now run a health club that caters to helping people of size recover from food addiciton and find a place to fit in. Learn more about their marketing and attraction at www.Square1club.com. Understand the unique and special way they've used the words of their customers and gained insights to customer's thoughts to be welcoming to their target like few have done. 

Get answers to these questions: 

How do you gain the trust of the market you want to reach if you aren't one of them?

How do you change language, images, and titles or logos to reflect what the customer will love hearing?

How do you develop a marketing message that connects to your audience so strongly they will line up to share emotional messages with you?

An unforgettable and don't-miss episode.

* with a slight technical glitch- we dropped a minute or two of phone connection but come back to finish! Hang in there!

Direct download: 14709451-135761796.mp3
Category:marketing -- posted at: 11:00pm MDT

Tom Durkin, owner and operating manager of seven fitness centers in Iowa joins the podcast today. Before fitness was the popular thing to do, in a state that isn't even on the top 25 of 50 fittest states, Tom Durkin invested it all in the fitness industry. In the doors every single day since, acting as membership sales manager, general manager, personal training director for the majority of his clubs...he's got knowledge from experience to share.

What did he see 35 years ago? What came true and what surprised him? What does he see for the future and how would he recommend personal trainers or personal training directors prepare for a successful future?

Few fitness club owners have been in business for 35 years. Hear this unique voice in the fitness industy.

Direct download: Tom_D.m4a
Category:marketing -- posted at: 5:00am MDT

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