Wed, 17 April 2024
“I wasn’t marketed to anymore.” My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail. If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional writer to help you with content to reach over 50 clients. Be sure you stay til the end for some help on how you can use AI to generate content to reach over 50 clients better, faster and create a relationship. My Guest: Jay Croft created Prime Fit Content to help gym owners reach more people over 50 after 30 years in mass media and corporate communications. A veteran writer, editor, and content creator, Jay creates premium, original material best used in email newsletters, social media, and blogs. He also consults with businesses about this vast, underserved segment and how best to communicate with them effectively.
What is your background and how & why you got into this? What are some of the challenges trainers online or off have in communicating with the over-50 market? What are a few key pieces of advice in improving your game on this? Why isn't the fitness industry doing more to help people over 50? What role can content and communications play? What works and what doesn't? Connect with Jay: https://primefitcontent.com
On Social: Facebook: https://www.facebook.com/jaycroft Threads: https://twitter.com/JayCroft Instagram: https://www.instagram.com/primefitcontent/ LinkedIn: https://www.linkedin.com/in/croftjay/
Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/podcasts
Resources: https://www.fitnessmarketingmastery.com/scorecard https://www.fitnessmarketingmastery.com/copywriting-course
|
Sat, 13 April 2024
Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. No one came. "Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7444006) It's Up To YOU. You want an endorsement from a physician. They want to know their patients get a safe referral and their credibility is supported.
Mistakes when Trying to Develop Relationships with Medical Professionals
Because very few are doing this well right now, you have a huge opportunity. You have nothing to lose and everything to gain. I’ve witnessed physicians actually become part-time fitness instructors. Chiropractors and physical therapists were gymnasts and fitness instructors before they were practicing. Learn more about physicians. Try taking an interest in them and begin creating a relationship the same way you’d create a friendship. The more you’re interested in them and how you can help them the more likely you are to get attention. Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/podcast Resources: https://www.fitnessmarketingmastery.com/scorecard https://www.fitnessmarketingmastery.com/copywriting-course https://www.flippingfifty.com/wwwexercise
|
Sat, 16 March 2024
Direct download: FMM_Creating_Shared_Experiences_with_Clients_to_Deepen_Relationships_and_Loyalty_-_Edited.mp3
Category:coaching clients -- posted at: 3:00am MDT |
Sun, 18 February 2024
Direct download: FMM_-_Longevity_and_Exercise_How_Can_You_Help_Clients_Live_Longer_-_Edited.mp3
Category:general -- posted at: 3:00am MDT |