She Means Fitness Business

Tools to Get Clients to Stick With Their Exercise

Clients who stick with their exercise get better results. That’s a no-brainer. We’re clearly not doing well getting that to happen. This episode unpacks things you’ll want to consider to change what happens for your clients, especially those new ones.

Dropout rates are consistent over the past 30 years. Adherence to physical activity in a way that it positively improves health and fitness has not improved.

Let’s set you on a course that helps your clients stick with their exercise – and makes you a rockstar trainer.

My Guest:

Nathalie Lacombe is mover, shaker, and joie de vivre giver! She blends her 25 years of international fitness experience with her degrees in psychology and exercise science to passionately connect with fitness enthusiasts and professionals. 

After a decade as an executive at canfitpro, Canada’s leading fitness education body, she left it all to move closer to family and launch the second half of her career. 

As a fitness instructor, personal trainer, international speaker, and Yoga teacher her purpose is to enhance fitness adherence and increase the number of people who find joy in being active.

Questions we answer in this episode:

  • How much do we know about what helps people stick with their exercise program? Why do most people drop out? What can truly make an impact?
  • Since exercise is painful and time consuming for most people, is making it enjoyable possible? How do pleasure and sensuality impact our preferences, choices, and behaviors?
  • Do auditory vs. visual vs. kinesthetic learners enjoy different types of exercise? 
  • How can listeners know which learning style is predominantly theirs? 
  • How can listeners choose physical activity that will help them crave workouts? And therefore help them stick with a program?

Connect:

www.nathalielacombe.com

She’s on social:

Instagram, Twitter, and LinkedIn: NathalieLacombe

Facebook Pro Page: NathalieLacombeFitness

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Learn how to attract the MOST lucrative market and KEEP THEM! 

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Direct download: Nathalie_-_Edited.mp3
Category:coaching clients -- posted at: 3:00am MDT

 8 Tricks to Get Your Clients Through the Holidays Without Gaining Weight

If they fall off your reputation may not. People expect it. But if they win - and even lose weight- your reputation soars. Here's how. 

1) Increase their sessions per week

            As busy as they are if you can do 30-minute sessions with them, getting them in more frequently for short sessions may benefit them most. It’s the success-breeds-success formula. If they’ve got a session with you later in the day they’re going to do well earlier that day. If they have a session with you early they’re going to have better choices the rest of the day.

2) Add a coaching call component to in person sessions

            Whether it’s those same more frequent short sessions in person or it’s this added coaching call, skype, or Facetime with you, checking in regularly is what made Weight Watcher’s famous. Even when people didn’t lose the weight or gained it all back WW got them back because accountability is the #1 thing people say they need and value. So give them what they want.

3) Add an incentive

            Make it monetary, or status, or complimentary services. Let them choose. But if someone meets with you 4 more times during the holidays and you reward them with fifty dollars cash for not gaining weight… you still win and so do they.

4) Add a daily text

Make it personal. Sure you can create a group and send a mass text message. If you’re seeing a large number of people get a professional service and set this up like a real business. Don’t copy everyone in a group so they can see they’re just one of many. If you have 10-20 clients take the time to do this for each. What does it take? Copy and paste your email from your note and address it uniquely to individuals.

Drop in one relevant and easy tip to make it a “healthy day.”

5) Send a daily Personal Video

            You can do this easily and professionally and track the opens with a service like Bombbomb that I love. But you can skip the $500 annual fee and just record and send from your phone. Just a message with your smile and warm voice is enough. Or demonstrate a stress-busting stretch or core exercise.

6) Share a healthy recipe for the hors d’oeuvres they’ll have otherwise

            In your text message, email between sessions, or video share this and the place they can print or download.

7) Start a private Facebook group (pop up)  

Link it to an email list (you can capture their email with certain plugins on Facebook and you just ask for the email as a part of the questions to join the group).

8) Have a weigh in now and the first week of January

            Have everyone interested pay $10 to join the one-horse-open weigh and if they gain weight, they forfeit their $10. If they maintain they’re still in. If they lose, they get a “chance” for every pound the lost. Hold a drawing for the winners of the $ prize as well as some extra gifts so there are plenty of winners. Give away a group program, towel service for a month, a VIP locker for a month, or something else of value (that ideally isn’t a time investment for you).

Thanks for leaving a rating in iTunes!

1 visit Voice for Fitness Professionals in iTunes

2 click listen in iTunes

3 leave a star rating and a comment

4 know how much I appreciate it!

Direct download: New_Year.m4a
Category:marketing -- posted at: 3:00am MDT

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