It’s the best right? Promote affiliates and make money in your jammies! But how? Here are 5 ways (and some ways to enhance those 5 ways).

And a warning… promoting affiliates is an art and a partnership. If you say yes to someone about promoting a program, it takes more than a “post.” Or an email. 

 00:00

Be honest about how many email subscribers you have. Know your open rate. Know that they love you and buy what you recommend. It helps if they ask you… what watch are you wearing? What kind of tights do you like? What shoes do you wear? What’s that sauna you’re using? (all questions my community wants to know). 

If you don’t yet have that kind of influence, keep working on it. Begin by sharing those behind-the-scenes views of your home and your day. You’ll begin to pique interest. Especially, if you realize they want to be like you. And listen, you are in fact the spokesperson for whatever you’re doing. They want what you have. Maybe it's energy, maybe confidence. Maybe it’s your physique. But people are drawn to you and follow because they often want to be you. 

How to Choose Your Affiliates

• 09:11 What are your customers always asking you about? 
• 09:14 What are you using that you wish your clients would so they stop using toxic products that interfere with hormones?
• 09:23 What do you use and love so much you wish you could share this with everyone? 

09:40

 Review Your Day: Here’s Mine 

Matcha (https://www.flippingfifty.com/piquetea) or coffee Four Sigmatic: https://www.flippingfifty.com/Four-Sigmatic

Skincare:https://www.flippingfifty.com/SummerSkin

Sports watch

Workout wear: https://savvi.com/flipping50/shop

 (Use share25 to save fit pro!) 

Clean-sources fish or meat:https://www.flippingfifty.com/Vital-Choice

Amino Acid supplements:

https://www.flippingfifty.com/staylean 

17:38

 5 Ways to Promote Affiliate Products

   1. Product Reviews 

   2. Gift Guides  

         A.Holidays

         B. Mother’s Day

  3. Share Deals & Specials with your Audience 

        A. My favorite coffees and matcha tea infrequently share specials. So do the amino acids I share. Regularly the sauna I use will have a promotion. 

  4. Inside Podcast Show Notes or Blogs

  5. Resources or Favorite Things pages

24:16

Where to share the links to promote affiliates:

Link in Bio in IG

Links in YouTube videos (product reviews) 

Share in your FB groups

In all of your email communications

25:30

How to sweeten the pot and promote affiliates: 

Offer Bonuses for your Audience 

Ask your affiliates to sweeten the pot by adding a one-time coupon code

Host a group for users of a certain product 

Resources: 

Become a Flipping 50 Affiliate: https://www.flippingfifty.com/affiliate-program/

Marketing to Women Copywriting Course:  https://www.flippingfifty.com/copywriting-course

My Affiliate Page Example: https://www.flippingfifty.com/resources

Other Episodes You Might Like: 

Passive Revenue Too Good to Be True? Affiliate Marketing: https://www.fitnessmarketingmastery.com/passive-revenue/

#18 Revenue Generating Strategies | Health & Fitness Professionals: https://www.fitnessmarketingmastery.com/revenue-generating/

If you’re in a post-pandemic place of needing new life for your virtual fitness business, this may be inspiring. It’s no secret that building wealth includes multiple revenue streams. For instance, you may provide physical training or virtual coaching, but you add supplements to that, or you affiliate for products and services you use and trust. Maybe you also have speaking or consulting revenue. 

00:00

In this episode there’s a unique example of a virtual fitness business that you can apply to your brick and mortar or online business. None of us can provide all the answers all the time. And in fact some people have built their businesses entirely on not providing any answers themselves but relying on other experts to do it. 

If you struggle with self-promotion as many fitness and health coaches do, you have another reason to take a look at this virtual fitness business model. 

I’ll ask our guest about how this idea was born, draw some parallel examples for you, and together we’ll provide some hope and inspiration for ways to make your business thrive with very little expense to get started. 

Stay tuned until the end when I’m going to give you a little homework to get started. 

My Guest: 

Denise Stegall is the CEO and curator of Living Healthy List.com. She is also co-author of the best-selling book, The Successful Body.

As an inspirational thought leader, she is determined to provide her Living Healthy List readers with honest, reliable, research-backed information on health, wellness, personal development, and fun that they can use in real life.

Denise began her career with a bachelor’s degree in hotel, restaurant, and business management, focusing on nutrition.

She’s condensed 25 years of experience and study in nutrition, cooking, exercise, and coaching to help women find a happy, healthy lifestyle that works for them.

Her experience in cooking and nutrition delivers a unique perspective on what works (and doesn’t work) for most people. Her philosophy revolves around the foundation: Eat Real Food, Make Good Decisions, and Be Accountable.

Questions we answer in this episode: 

• 04:20 I would describe what you do as a kind of curator for your audience of all the good things, a place where they can come for resources and references and direction in not just exercise but different aspects of health. Healthy Living List is kind of the Huffington Post of health for midlife women. Did I capture that?
• 08:15 Talk a little about your business model and how it was born, how do you find and filter resources for your audience?
• 09:27 Who “makes the cut” and who doesn’t? 
• 11:10 Has this been a lucrative business for you? 
• 12:07 How long have you been doing this and what’s the current size of your audience/email list? 
• 14:37 What’s been the best way for you to grow your email list (always a goal for businesses, especially those just getting started)?
• 19:37 Can you explain how the health and wellness experts fit into LHL. What is their role?

Your homework is easy. To start, all you need to do is create a list. Come up with at least 5 things you use, love, and swear by for your own definition of a healthy lifestyle. Keep going to 10 if you can. Are any of those products created by companies who offer affiliate programs. Is the affiliate commission worthwhile, meaning if you promote and use the “real estate” of your emails and social media posts to promote, can you make a significant enough profit from doing so? And… feel good about it too? 

By the way, I share plenty of things just because they’re good… for my audience, for the planet, and don’t make a penny. When people are asking you….” what do you use?”  or “what do you think of XXX?” you know you have some influence and you can use it to help yourself and your audience. 

For the full Flipping 50 episode click here (https://www.flippingfifty.com/healthy-lifestyle/) 

Connect with Denise:

https://livinghealthylist.com/

She’s Social: 

Linktree: https://linktr.ee/livinghealthylist

Facebook: https://www.facebook.com/denise.stegall.18 

Resources Mentioned in this Episode: 

Marketing to Women Copywriting Course:

https://www.fitnessmarketingmastery.com/copywriting-course/

Other Episodes You May Like:

Two Big Fitness Marketing Mistakes Post Pandemic | Episode #278

How to Use Research as Your Fitness Marketing Secret Weapon

First of all, what is a viral reel? Truly it may not be your best goal. Because your business isn’t likely to grow from one viral reel. Now, if you were doing a TEDx talk and it got 10M views, that’s going to help your business.

00:00

What’s the difference? The credibility that provides authority that then makes you the go-to expert. 

And.. you have to remember that if you don’t have a call-to-action that is obvious when people land on your website, or when they link to your profile, still a viral reel isn’t what you want… yet. 

But let’s say for the sake of this podcast, you’ve lain the foundation. You have a freebie that people want and ask for all the time. Or listen, they don’t have to ask for it by name. But they do have to ask for the solution to a problem that your freebie clearly solves and by a name they recognize as doing exactly that. 

Hey, by the way, if you’re a gym owner or studio, trainer or health coach and you’re offering a complimentary session or call? It’s too big a step for someone who doesn’t know you, so step back and let’s find a better answer for you. 

Freebie

 02:45

What’s the recipe for a viral reel?

You never know. 

But you might be discovered or shared if you’re smart with hashtags and congruent from content to hashtags. 

So, the safest, surest, steadiest way to grow (and potentially win instead of spending $$ on lottery tickets that are a million to one) is this: 

Create content that educates, inspires, and entertains. 

05:30

Viral Reel #1: Educate your audience 

You can point to words, jump into different scenes, or just talk straight to the camera. 

06:58

Viral Reel #2: Inspire 

Do they want to grow old better than others? Then show them examples of how to do it.

You can create reels sharing images of older adults doing amazing things, of sites and accounts that share adults doing amazing things, or do a video of you introducing say 5 unique individuals. 

08:12

Viral Reel #3: Entertain your audience

Yes, you do have to be creative here. An entertainer changes costume, changes the type of songs in the set, does some old favorites but also throws in something new.  

You’ve got to be similar. 

For more help with content creation that finds you real, not fake clients, check this out

 https://www.flippingfifty.com/5-day-fmm-specialist-challenge-opt/

Other Resources: 

Marketing to Women: fitnessmarketingmastery.com/copywriting-course

Flipping 50 Menopause Fitness Specialist:  flippingfifty.com/specialist

Other Episodes You Might Like: 

Social Media Advice for Fitness & Health Pros #303 

3 Reasons Your Social Media Isn’t Working

Personal Trainers: How to Boost Your Social Media Engagement

VOTE NOW! 

Choose your favorite podcast title: https://debraatkinson.typeform.com/to/F0MdiZBv

In this episode, I’m sharing 5 marketing ideas for Female fitness and health business owners. If you’re stuck.. this will help you get unstuck! They’re not rocket science. But as I’m recording this on a Monday morning, I know that this morning maybe more than most can be a pain point for fitness and health coaches. 

 00:00

If you aren’t full, if you didn’t have a lot of calls and inquiries, and maybe especially if you tried to work through the weekend (but even if you tried taking time off), it’s tough to feel like you’re doing enough.

So, these 5 marketing ideas have little to do with doing more. They’re really about some things you already have and using them better.

[04:52] Tell your story. 

            You’ve heard mine… but here it is.

[19:08]Find your best-performing content. Rinse and repeat. 

Mistake – created one post that got more engagement than any before it and then, switched gears because they saw something someone else did and tried to copy it. Stay true to yourself and your audience. Don’t look at someone else who’s got an inflated number of followers. First, look at their posts. Often a huge number of followers is fake. Is there engagement on posts? 

[22:19]Establish brand continuity (that resonates with your customer) 

            Mistake – using images that are all over the board, different backgrounds- dark and light, some close-up others far away. Find a collection of images that speaks to you and study it. Look through your past posts. Which performed well? Look at past Reels, which performed well? 

Chances are it has a lot to do with your image. So, making it always pristine and adding a cover image could impair your results. An outperformer of mine, on the content topics I’ve shared before and after does best. Why? Because it’s a face. My face peeking in to share the post. So, before you just “pick” your brand, study what your audience likes.

[24:53]Squeeze more juice! Share what you already created.

Number 4 of these 5 marketing ideas quickie is definitely easy and almost effortless. That makes it easy to forget. So many of us are guilty of this! I’m a recovering content creator. It’s not that you shouldn’t create more content, it’s just that once you have, give that content life regularly. Share it again and again in regular cycles. 

I’m willing to bet you already have a lot of content- articles, and videos, that resonated with your audience. Go find them! 

Be a Go-Giver 

            Share other people’s posts and comment on them. Make them “you” by adding an interpretation for your audience. 

That’s it. A simple 5 marketing ideas for your health and fitness business that can give you not just 5 posts, but be an evergreen source of inspiration. You already have the ability to do this!! 

The work is largely done! 

Resources: 

5 Days to More Midlife Clients challenge-https://www.fitnessmarketingmastery.com/5daychallenge/  

Marketing to Women: Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/

If you’re not defining a successful fitness business for yourself, you’re going to be more and more unhappy as you grow and scale it. 

00:00

If you start out working around the clock without an end in sight or boundaries, chances are, in five years you’ll still be doing it. 

That said, you have to be willing to do the things no one else is willing to do. I’ve done those 14- and 16-hour days where I’ve barely been out of pajamas between actively creating marketing, programs, hosting webinars, and learning what I needed to do next. 

I’ve taken roles back during the pandemic to ensure the health of my business when we didn’t know what was going to happen. And then I’ve hired and trained while doing the jobs that had to be done until others can do them. 

So, I’m not saying that you’re going to say you want to work 5 hours a day and you can start that today and be profitable… but I’m also not going to say you can’t! And neither should you!

Don’t Wait, Start

It may be the way you have to work… if you:

• 03:13 Are doing this between school drop off and pick up 
• 03:18 Work a different job as you build what you really want to do
• 03:21 Or … if you simply want to do this as a hobby (if you deep down want to do this and just can’t believe you can make the same or more as your “real” job, we should talk: I earn in a month what I earned in a year 9 years ago… and it was nice then, so you may have some mindset around money to resolve). 

04:00 Reaching the level of success you want depends on you defining it.  

05:23 Two fitness pros (from two different groups or masterminds) recently shared a vision of a “successful fitness business” and so I suspect this is something that you might also need to define. 

What is your definition of success? 

Is it monetary? Is it the number of people you reach?

Do you want to have a certain percent of profit margin? For me, that became very clear after 2020. The realization hit me, that if I did business very differently, and made decisions very differently, my profit margin could much more often be closer to 60%. 

Is your definition of a successful fitness business satisfying some itch within you that feels like you’re not enough just yet? 

Are you proving something to someone else or to yourself? These questions beg to be answered and you may have had no idea you were going down this rabbit hole.

That’s what happens when you start and really put effort into a business. Your personal stuff comes up. If it’s more about you then, achieving a successful fitness business doesn’t necessarily mean fulfillment. 

And its fulfillment that brings happiness, peace, and contentedness. 

So, rather than you defining a successful fitness business, which might be a certain revenue per month or percent of profit margin – or doing that in a silo – you want to look at what will enhance your fulfillment. 

What kind of a day makes you sleep well?

How would you spend days that make you excited to get up? 

Do you want to engage with lots of others regularly and have a team working with you? 

Or do you prefer to work alone and create? 

There are no “right” or “wrong” answers except where you may not have answered at all going deeply enough into details. 

Paint a picture in your answer so that anyone else can imagine the day and the feelings associated with your business. 

Resources: 

Marketing to Women: Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course 

Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist

5-Day Attract More Midlife Clients Challenge: https://www.flippingfifty.com/5-day-fmm-specialist-challenge-opt/  

Other Episodes You Might Like: 

How to Design Popular Small Group Training for Profit: https://www.fitnessmarketingmastery.com/small-group-training-profitability/
 

When Your Business Isn’t Growing: Fitness Marketing Basics: https://www.fitnessmarketingmastery.com/fitness-marketing-basics/

Yes, your nutrition recommendations could make your clients fat or bloated.

[00:00]

Ouch, right?! 

Or you… female in midlife yourself or working with them? You absolutely want to listen to this episode (and potentially do a little more homework by listening to another resource). 

[0:47]

My Guest: 

Sara Banta is the owner of Accelerated Health Products in addition to the host of Accelerated Health Radio and TV. Her goal is to help her clients and listeners to reach their optimal state of health through proper detox supplements, cutting-edge technologies, and modalities.

Sara hit rock bottom when Western medicine couldn't give her answers or solutions, she discovered natural solutions that actually worked. As she was healing from Crohn’s disease, hormonal issues, PCOS, IBS, and heavy metal toxicity, she was hit with her 9-year-old son’s diagnosis of leukemia. It was at that moment that she knew she had a bigger calling in life; to open people’s eyes to the world of natural healing. Fast forward to today where she serves her clients and listeners with cutting-edge protocols that combine Scalar frequency-based supplements, Chinese medicine, healing devices, and much more to detox, reset and rebuild their Body, Mind and Spirit.

[03:33]

3 BIG questions we answer in this episode:

[06:39] Chicken and broccoli are a notorious if not iconic combination for “eating lean” among trainers (especially those that are bodybuilders) … how can they be making you or your clients fat? 

[10:14]“Have a big salad”... Says almost every trainer everywhere… even functional doctors have known for nutrition… how can this make clients fat? 

[13:00] The green smoothie is probably known by most listeners to be better than a green juice for blood sugar, insulin... However, what can go wrong?

[13:36]What about sulfur? And what foods have sulfur? 

[14:08]Are these issues genetic? Are they just toxicity from a cumulative effect over time, or from stress? 

For the full episode, please listen here (https://www.flippingfifty.com/healthy-foods )

Resources:

Try the cleanse yourself before suggesting clients do:  https://www.flippingfifty.com/accelerated

 Flipping 50 Menopause Specialist 

Other episodes you might like:

Easy Detox Anytime Including Before Your Holiday Splurge: https://www.flippingfifty.com/wild-detox/

Plant vs Animal Protein for Midlife Women | Ask the Experts: https://www.flippingfifty.com/plant-vs-animal-protein/