Marketing is about conversion, not just communication. At first glance and first date with social media you may not find that apparent. The best marketers are using social media wisely with a purpose with each post. There is a schedule for a percent of content based on their customers interests, wants and needs. The savvy fitness marketer is training his or her audience as they communicate ...so that they can convert. 

Are you optimizing the tools available to you? At this point in time you are going to pay more and more for advertising that reaches fewer custumers who have more choices. Can you afford to guess what you're doing with social media?  Being busy with it and tending to it when there's time may not be the strategy you want to take after listening.

You have something special. Determine how you'll show and tell it to  your customers. 

It's fair to say the largest good we stand to do with making the world a healthier place is inspiring the largest population of inactive and overweight to begin an exercise program for the last time. That is, to help them make a lifelong commitment to exercise.

Dr. Paddy Ekkekakis, Exercise Psychologist in the Department of Kinesiology at Iowa State University joins me on this show. 

Among the questions and challenges we address: 

How much do our appearance, dress code, mirrors and titles of our programs attract or repel those that need it most?

What is the difference we either ignore or overlook about the obese and overweight that prevent us from attracting or keeping them involved?

Are we doing it well anywhere? What kinds of programs have experienced success?

Join us for this extended show.