She Means Fitness Business

Osteoarthritis is prevalent in the two largest segments of the population – baby boomers and seniors – there is an increasing need for qualified health and fitness professionals like you to work with individuals experiencing degenerative joint conditions of the spine, hips, and knees. [These are individuals, who often have a sense of urgency and more disposable income- who are activity looking for you].

During this interview, my guest osteoarthritis expert Dr. Osar will share with you the three keys to developing and designing a safe and effective program for individuals diagnosed with spine, hip and/or knee osteoarthritis. If you’re already training clients with osteoarthritis you’ll love this.

Additionally, Dr. Osar will share how to attract and develop a business model that successfully serves the needs of this rapidly growing population. If you wish you were training clients with osteoporosis, this will help you position yourself as a credible expert among doctors with patients they’d love to refer.

Questions We Answered During This Episode:

  1. What are the 2-3 differences between training the older adult population with spine, hip, and/or knee osteoarthritis and the younger apparently healthy population?
  2. What are key things that need modification and/or you want to avoid in training the older adult population with spine, hip, and/or knee osteoarthritis?
  3. How can fit pros best position themselves as experts in working with the actively aging adult population with osteoarthritis?

Even if you’re already training clients with osteoarthritis (it’s hard not to!) you’ll pick up some tips to boost your confidence and reinforce the value you’re giving so you can position yourself better.

Connect with Dr. Osar

  1. Learn more about the continuing education: IIHFE.com
  2. See Dr. Osar at the MedFit Conference in San Franciscowhere he’s presenting on training clients with Osteoarthritis.

Details about the Medfit even in San Francisco: Main conference registration (Saturday & Sunday) include: + Nine educational sessions (with CEUs for fitness professionals) + Two 90-minute lunch & learn discussion groups + Networking and Expo + Saturday evening mixer with drinks, appetizers, and music + Complimentary 1-year professional MedFit Network Membership ($169 value!). Four optional half-day pre-conference workshops will be available on Friday, September 7 before the main conference. This 3-day event is for you if you want to start or enhance your career in medical fitness.

https://medicalfitnesstour.org/event/sf/ 

See you in San Francisco!

 

 

Direct download: Dr_Evan_Osar__fitness_pros.mp3
Category:career choices -- posted at: 4:00am MDT

Simple skills build personal training careers. In an iconic fitness and health environment my guest has built her own career and launched the career of many others. She has seen and shares the simple habits that build sustainable personal training careers.

Erin Carson is co-owner and operator of RallySport in Boulder, Colorado since 1991 – present.  In addition to the leadership duties associated with running a successful training facility and health club, Erin runs ECFit Boulder, a strength program designed for those seeking to perform at their very best.  Her clients include world champions and olympians as well as everyday athletes seeking excellence.

Erin is the strength coach for many current and former world championship athletes including Mirinda Carfrae – 3x Ironman World Champion, Flora Duffy – 2x ITU World Champion, and Timothy O’Donnell – Long Course Triathlon World Champion – just to drop a few names.

Erin’s commitment to continuing education plus her proven track record of success with professional athletes has made her one of the most knowledgeable and accessible strength coaches in the world. 

Questions I ask Erin in this episode:

  1. What are the most important qualities Erin is looking for when interviewing Personal Training Candidates?
  2. What are the key behaviors that dictate early success for a trainer?
  3. What are the biggest mistakes you see for trainers who truly struggle to make this profession work for them?

Three Key Take-Aways for the audience 

  1. This truly is PRODUCT YOU!
  2. Who you are is just as important (if not MORE IMPORTANT) than what you know
  3. Pay attention and learn from the feedback coming your way.  Recognize that not all feedback is verbal.

The most successful personal training careers are not about accumulating degrees, and certifications. They're not even about selling yourself. Erin reveals the importance of what has to both come before the education, and before sales, and is the sustaining part of the most prosperous and rewarding personal training careers. 

Connect with Erin:

Ecfitboulder.com

Listen to the other episodes in this series:

7 Successful Fitness Biz Pros Share Tips

Email Marketing for Fitness Professionals

How to Get More Personal Training Clients

How to Find the Right Business Coach

Get Hired and Stay Full

Download the worksheet to get all the notes from our guests.

Direct download: Erin_Carson_-_Edited.mp3
Category:Personal development -- posted at: 4:00am MDT

Have you explored fitness career options outside of the usual personal trainer and fitness instructor culprits? Do you aspire to do something other than own or manage a fitness center? My guest today has some experience with unique fitness careers and he's going to open some new doors for yours.

Barry Ennis is a 31-year old fitness professional from Los Angeles. For years he struggled with standing out from literally hundreds of other instructors just like him and letting his unique voice and message be heard. In such a competitive industry, he felt like he wasn’t able to have the impact that he knew he could have.

Berry hosts a podcast called Fitness Career Mastery where he interviews fitness professionals and gets them to share how they have worked through their struggles, how they’ve achieved incredible success, and how they use their voice to change people’s lives for the better.

That intro didn’t do justice for you ..let’s do a where-in-the world is Barry Ennis right now?  And what are you doing?

This episode  explores unique fitness career options to be sure you – listener aren’t missing something you were meant to do… but haven’t yet realized is even an option.

How many unique fitness career options are there ?

Find a problem that needs to be solved. Helping fitness professionals navigate through their career.

As opposed to produce content for the sake of producing content.

Quote of the day:

“Comparison kills joy.”

“Real artists don’t copy they steal.” ~ Barry Ennis  They’re inspired by something else but they turn it into their own.

How did you start? What was your first gig? Doing the consulting?

A second yoga teacher certification  led to moving to India to study yoga indepth and got a job from someone he met. Job in Dubai so many more opportunities emerge.

  • International fitness consulting
  • Fitness model on videos
  • Virtual personal training or nutrition consultation

QuestionsI asked Bart in this episode:

  • How did you find your way to where you are now?
  • What tips do you have for finding your niche?
  • What are some examples of unconventional careers in fitness?
  • Which niches may have a longer path?
  • Future predictions about fitness careers

Take-Aways:

  1. Questions to help discover your passion and best fitness career options
  2. Action step towards what you want to do (sending an email, doing some research)

For early access to Barry’s fit pro resource:

Send an email to be@barryennis.com

URL: http://fitnesscareermastery.com/

Direct download: Barry_Ennis_.mp3
Category:marketing -- posted at: 4:00am MDT

Personal training job skills, the kind that get you hired and keep you successful, are the focus on this episode with my guest, Tom Durkin, operating manager of Ames Racquet & Fitness Center and Fitness World locations in Iowa… in business for 39 inside 6 buildings every day and at least 5 staff meetings weekly with 350 employees shares ideal personal training job skills from the perspective of a business owner and operating manager.

As a personal trainer you’re going to be interviewed when you apply for a job unless you go into business for yourself. Even if you do take on the business world yourself, you will find the conversation I had with Tom Durkin who’s been interviewing, hiring, training, and firing fitness staff for 39 years valuable.

When you have the opportunity to take advice from someone who has consistently and successfully been in business for 39 years, do it. Tom and I discuss the personal training skills that have made trainers successfully create both a career and a life they love.

Listen to this episode for ways you can round out your academic education, and enhance your personal training skills so you are uniquely attractive to your employer and your clients. The real skill is learning how to say it, write it, and sell it.

What we cover on this episode:

The importance of personal training in business revenue generation:

#1 membership

#2 personal training

Tom shared the Personal training traits that make a trainer attractive when he’s interviewing:

  • Education
  • Marketing
  • Sales
  • Promotion

The importance these personal training job skills:

  • Willingness to market yourself
  • Separate yourself from other trainers
  • Follow up

We discussed payment options and expectations in personal training past, present, and future:

Hourly vs. Commission

Books Tom recommended:

The Brand Called You 

Shoe Dog 

Resources mentioned:

Dave Smith’s interview- How to Get More Clients

Other episodes in this series:

7 professional secrets of personal training success

Email marketing for personal fitness business 

Direct download: Tom_Durkin.mp3
Category:marketing -- posted at: 6:30am MDT

How can you find the Right Fitness Business Coach to accelerate your business success? What are you looking for and how do you know you're a good fit? 

If you've ever had a tutor, a trainer, or a sports coach of any kind, you know the value of getting it right by getting feedback and staying on track. If your fitness business could use a boost or you could use a mentor this is your episode. 

Canadian fit pro Shawna Kaminski has been a fitness professional in the industry for over 30 years. She has a Bachelor of Kinesiology and Bachelor of Education and too many certifications to count. She is a teacher at heart, having taught school for 20 years.

Shawna is the #1 best selling author of ‘Lose Your Menopause Belly’ available on Amazon.During her career she’s owned a small group training studio and multiple fitness boot camps and helps thousands of online fitness clients worldwide with her fitness and coaching programs.

 She’s appeared on national TV as a fitness expert, authored articles in numerous publications and created curriculum for international fitness businesses.

Shawna’s response to what she would differently if she were starting all over again was all about getting a mentor, and recruiting some one – a coach -  to accelerate her progress, spare her of mistakes, and eliminate the need to re-invent the wheel. I loved that answer – so I’ve got a question when she got started 30 years ago  how she did it. The fitness industry looked entirely different. Shawna talked about her start and a pivotal decision she made about attending a conference.

“I know how to help people, I need to know how to make a business out of helping people.”

Sound familiar? If you’ve ever said or thought that, listen to the fitnessmarketingmastery.com podcast interview with Shawna Kaminski today and then listen to the rest of the series (three episodes before this one and three following). 

Shawna points out you want to vet coaches, and especially choose those who have done it, are doing it, and walking the talk.

Questions we covered in this episode:

  • Who was your first coach?
  • How did you come to the conclusion a business coach is what you needed?
  • How did Shawna find the right fitness business coach?
  • Tips for finding a perfect coaching relationship
  • Do you coach other personal trainers and owners?

We can buy speed:

Shoes.

Bikes.

Business Coaches.

4 Steps to find the right fitness business coach:

  1. Consume free content online.
  2. Confirm their level of success. Look for social proof. Check those people out.
  3. Make sure they resonate with you.
  4. Reach out to them. Is it a fit?

Connect with Shawna:

Website: Shawnak.com

Facebook: Shawna.kaminski

Instagram: @shawnakaminski

 

Direct download: shawna-k-final-mix.mp3
Category:Personal development -- posted at: 4:00am MDT

How to get more personal training clients using simple strategies with today's guest. Dave Smith is a professional fitness and weight-loss coach who was chosen as “Canada’s Top Fitness Professional” in 2013. He also founded the Online Trainers Federation, which helps fitness professionals start and scale their online businesses. 

The number one question by almost any trainer is how to get personal training clients. Until that's not the question trainers struggle to make a living doing what they want to do, and what can change lives. You can get more personal training clients easier than you think.

Essentially, Dave is teaching his secret sauce to other trainers. And today, he’s giving it up for you. In our time together I have two questions for Dave:

  1. How do I get clients?
  2. How do I get more clients?

Dave delivers on how to get more personal training clients. Dave and I have had podcast play dates together before. The spoiler alert is this: we have a good time. I think that’s so important… because I think it means that you will take more away from this episode because of it. 

Pretend you're brand new. You've trained your roommates, your parents, and your best friends. Maybe you've designed a program for your sister-in-law to get her body back after baby. Now what?

How do I get paid to train and attract those kind of clients?

Then… how do I attract more clients? 

TAKEAWAYS from today's episode:

  • How to get more personal training clients 
  • Why you don’t need a big following to have a big business
  • The motivator
  • What 1000 “true fans” means
  • How to know what to create digitally
  • Identify your "counter-trend" product/service offering
  • Create your "no brainer" program
  • Batch test your offer until it clicks

Resources:

Link to Facebook split testing tutorial

Connect with Dave at onlinetrainersfederation.com

 

Direct download: Dave_Smith.mp3
Category:marketing -- posted at: 4:00am MDT

Dan Ritchie said he wished he'd know email marketing was a big part of personal training success. Are you using email marketing correctly? Is it at least a third of your business? 

I asked Dan, the question I most often hear: There's a fear that if you send an email people will unsubscribe, what do you say to that?

If your email marketing skills need polishing, if you hate it, if you want to love it and reap the rewards from it, you'll love this interview with Dan Ritchie. 

Dan's a fitness professional and an educator at heart. If he can embrace the power of email marketing to help his business of helping people grow so can you. 

Email marketing strategies using resources like AWeber, Constant Contact, Mail Chimp, Office Autopilot, and Infusionsoft are becoming the norm. Once you have them though the real work begins. What will the customer journey be? Which emails will you automate and what will go out from you in updates and broadcasts? 

When you start exploring email marketing there's a lot to consider and Dan and I did. 

 

 

Questions we answer in this episode with Dan Ritchie:

  • How often do you mail your list? What do you recommend?
  • What is segmenting an email list
  • How to segment a list
  • Has deliverability and open rate changed?
  • How to send hundreds of emails a day without any effort
  • Email services for beginning and growing into
  • What's a good "first" email platform you recommend for trainers? and why? 
  • Subject lines that suck vs. get your email opened
  • The book Dan recommends
  • How easy is it to make money online

Book Dan mentioned:

The Hour a Day Entrepreneur by Henry J. Evans

Connect with Dan:

functionalfitnesssolution.com

vibrantfitnessforwomen.com

https://functionalaginginstitute.com for a Free Starter Kit

Let us hear from you! Is email marketing something you've avoided or thought you didn't need? Is it something you're paying more attention to in 2018? 

Does it help to hear that a higher range of email frequency achieves  greater success in passive sales? 

Direct download: DanRitchie.mp3
Category:marketing -- posted at: 4:00am MDT

Personal training success is dependent on a mixture of fitness education, communication skills, and business intelligence. This episode is a round up of six influential fitness professionals. 

I’m introducing the career planning optimization series and I’m hosting influential fitness professionals about the business. Each is either a master trainer, or fitness owner, or industry leader in some way who has enjoyed longevity of successful and profitable business. They share their response to "What do you wish you'd known before you got into personal training?"

This episode previews the series of full episodes with each and every one of them where they share their tips for your personal training success. 

Earn from their mistakes by applying their tips to invest in your education, coaching, mentoring or hire better for staff members who can cover the bases you can't or don't want to do!

Inside this episode you'll hear from:

Dan Ritchie of Functional Aging Institute, FAI, about the importance of email marketing in personal training success. 

Dave Smith, founder of an online fitness professional's organization about the importance of influencing fewer people in a bigger way for personal training success. 

Shawna Kaminski, influential Canadian business owner - midlife women's fitness specialist, and coach for fitness professionals, shares her 4-step process of vetting a coach and the the value of coaches and mentors.

Forty-year business owner Tom Durkin shares the disappointing reality he faced after adding personal training to his programs and services. It provides insight for personal training success skills you want in order to stand out. 

Lisa Dougherty, Medfit Network founder, talks about what she wished she'd known about the population's changing needs.

Barry Ennis, who has an international presence and career that will inspire you, discusses his biggest tip for personal training success and a career bigger than you might imagine right now. 

Erin Carson, owner and manager of Rallysport in Boulder and ECfitBoulder online training for triathletes and anyone who wants balanced fitness shares her golden secret for personal training success. It's not another degree, another certification, and it's available to potentially any trainer.

Leave your comments below the show at http://www.fitnessmarketingmastery.com 

Leave a rating in iTunes (and subscribe to get the shows right to your phone). 

Direct download: Round_Up_Episode_-_Edited.mp3
Category:Personal development -- posted at: 3:00am MDT

PTonthenet is an online education portal for health and fitness industry professionals worldwide. Since it merged with PTA Global, the two are a powerhouse of education, business tools, and convenience for a busy personal trainer or business owner who regularly onboard staff members. 

Kevin Steele, PhD President of PTAglobal/Ptonthenet is my guest on this episode. I talked with Kevin about his career and the mission of both companies. We dive into specifically special populations and medical exercise growth. His unique perspective and ability to look at the need and the demand for education in specific areas provides clues to the growing needs for the aging population. 

We answer not only questions about Ptonthenet and PTA Global, we covered these questions in this episode: 

  • What have you noticed since PTonthenet was "born" in terms of popularity in special populations
  • How has the demand for special population Ptonthenet content changed over time 
  • What specific areas of special population content are growing more rapidly
  • Is there a demand in one area that stands out
  • How you can access ptonthenet for continuing education and business support
  • How business owners can employ ptonthenet tools for a team of trainers or other staff members
  • How you can contribute to PTonthenet (as an author)

We also discussed the new relationship between PTonthenet and the Medical Fitness Network. (Founder Lisa Dougherty will be an upcoming podcast series right here). 

The MedFit Education Foundation is working with PTA Global/PT on the Net to launch 12 medical fitness courses that include a donation to the foundation & a one-year membership to the MedFit Network registryfor course participants so the public can locate professionals like you who are qualified and ready to help them. 

Are you a medical exercise specialist or want to be?

The Medfit tour includes a two-day conference in San Francisco September 8 and 9. Main conference registration (Saturday & Sunday) include: + Nine educational sessions (with CEUs for fitness professionals) + Two 90-minute lunch & learn discussion groups + Networking and Expo + Saturday evening mixer with drinks, appetizers, and music + Complimentary 1-year professional MedFit Network Membership ($169 value!).

See details and Register here: https://medicalfitnesstour.org/event/sf/ 

Early Bird Registration through June 30th - save $100. This 3-day event will offer fitness & allied health professionals an opportunity to grow their knowledge in the field of medical fitness. Four optional half-day pre-conference workshops will be available on Friday, September 7 before the main conference.

Direct download: dr-kevin-steele-final-mix.mp3
Category:career choices -- posted at: 4:00am MDT

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