Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women.

1 Online Courses and Workshops 

- Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition.

- Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest.

One event or one series of events.

Biggest mistake here is underpricing. 

If you start with a problem, and you believe someone will pay for the solution you have, underpricing is usually the biggest risk. It sets a precedent. You aren’t going to be excited about it. 

Second biggest mistake is not having a goal for enrollment. What’s the minimum profitable number of registrations? If you don’t want to profit or set that as a goal, you won’t. You may have a hobby. Consider your time. Time delivering, time preparing, time commuting, what it removes you from doing that could earn more. The biggest cost to a low price offer though is the mental connection with you and your services. Cheap is not well-perceived as “worth it.” 

2 Virtual Fitness Coaching 

- Description: Offering personalized coaching sessions via video calls, catering to clients who prefer the convenience of working out at home.

- Actionable Tip: Leverage tools like Zoom or Skype for personal training sessions; consider group sessions for a more community-centric approach.

Private or Group

3 Wellness Retreats 

- Description: Organizing retreats focused on fitness, nutrition, and overall wellness for midlife women, offering a holistic health experience.

- Actionable Tip: Partner with a retreat center and start small—a weekend getaway focused on a specific theme like "Reset and Renew."

Live or Virtual- where would you love to go? These are the most fun revenue streams for coaches because you’ve figured out a way to do what you love and get paid for it! 

I’m hosting retreats in Colorado and in the Grand Canyon this year. I am taking the cohort on trails I love and know, getting to teach life-changing content to attendees while they’re there, bringing together a community of women interested in the same things. But you can also and I have done this virtually in a 3-day retreat. At $97 for the event and with over 40 in attendance. It was a blast! For a few hours on Saturday and Sunday each. 

Workshop style - partner with someone 

Grassroots - Register and pay either coach, enrolling coach takes 5-10% more which is a sales commission essentially, and then coaches settle up after. (Don’t make an attendee register two places)! 

4 More Revenue Streams for Fitness Coaches

4 Membership Programs 

- Description: Creating a membership platform providing exclusive content, community support, and regular live Q&A sessions. Often includes discount rates for additional services, a regular content exclusive to the membership, access to you that no one else has or only VIP clients have, but members get at a fraction of the price of private coaching. 

- Actionable Tip: Utilize platforms like Patreon or MemberPress to build and manage your membership community, Memberium

5 Affiliate Marketing

- Description:Earning commissions by recommending fitness and wellness products that align with the needs of midlife women.

- Actionable Tip:Choose products you genuinely endorse; transparency builds trust with your audience.

Coach partnerships

Program partnerships

Equipment: desk bikes, weights, Power Plate, skin care, supplements

6 Corporate Wellness Programs

 Description: Designing and implementing fitness and wellness programs for employees at corporations, focusing on midlife health.

- Actionable Tip: Start by offering free lunchtime talks or workshops to introduce your services to local businesses.

Create proposals - learn the corporate context of programs

7 Writing and Publishing 

- Description: Writing books or guides on fitness and wellness for midlife women, either self-published or through traditional publishing.

- Actionable Tip: Start with an eBook on a niche topic; use Amazon Kindle Direct Publishing for a straightforward self-publishing process.

Often the monetization of these items is not the sales of the book but the sales of the program you talk about in the book.

-Summary of the revenue streams for fitness Coaches

Resources: 

Health & Fitness Business Self-assessment: https://www.fitnessmarketingmastery.com/scorecard 

Menopause Fitness Framework: https://www.flippingfifty.com/specialist 

Other Episodes You Might Like: 

How to Attract Over 50 Clients: https://www.fitnessmarketingmastery.com/reach-over-50-clients/

How to Develop Relationships with Medical Professionals: https://www.fitnessmarketingmastery.com/relationships-with-medical-professionals/

Last week on She Means Fitness Business with Jay Croft we be talked about writing, creating copy and if you’re considering a book (and you probably should be) this will help you in every aspect of your business.

“I wasn’t marketed to anymore.” 

My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail.

If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional writer to help you with content to reach over 50 clients.

Be sure you stay til the end for some help on how you can use AI to generate content to reach over 50 clients better, faster and create a relationship. 

My Guest:

Jay Croft created Prime Fit Content to help gym owners reach more people over 50 after 30 years in mass media and corporate communications. A veteran writer, editor, and content creator, Jay creates premium, original material best used in email newsletters, social media, and blogs. He also consults with businesses about this vast, underserved segment and how best to communicate with them effectively.

Questions We Answer in This Episode:

What is your background and how & why you got into this? 

What are some of the challenges trainers online or off  have in communicating with the over-50 market?

What are a few key pieces of advice in improving your game on this?

Why isn't the fitness industry doing more to help people over 50?

What role can content and communications play?

What works and what doesn't?

Connect with Jay:

https://primefitcontent.com

On Social:

Facebook: https://www.facebook.com/jaycroft

Threads: https://twitter.com/JayCroft

Instagram: https://www.instagram.com/primefitcontent/

LinkedIn: https://www.linkedin.com/in/croftjay/

Other Episodes You Might Like:

https://www.fitnessmarketingmastery.com/podcasts

Resources:

https://www.fitnessmarketingmastery.com/scorecard 

https://www.fitnessmarketingmastery.com/copywriting-course 

Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. 

No one came. 

"Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7444006)

It's Up To YOU. 

You want an endorsement from a physician. They want to know their patients get a safe referral and their credibility is supported.

• Make it clear what’s in it for them. 
• Make it easy for them. 
• Make the relationship with you public by inviting them to over. 

• Host events and invite them(let them see you in action)

• Host events and feature them(live or your podcasts or virtual video show)

• Offer to do a lunch & learn for their office (if local or possibly virtually)

• Contact them with a professional letter/email

• Follow up - emails and letters get lost

• Call the office 

• Follow up - messages get lost 

• Offer to train them

Mistakes when Trying to Develop Relationships with Medical Professionals 

• No follow up

• Confidentiality breach

• Lack of specific CTA 

• Lack of specific way they win 

• Are you a specialist? In what? Does that serve a lot of their patients? 

Because very few are doing this well right now, you have a huge opportunity. You have nothing to lose and everything to gain. I’ve witnessed physicians actually become part-time fitness instructors. Chiropractors and physical therapists were gymnasts and fitness instructors before they were practicing. Learn more about physicians. Try taking an interest in them and begin creating a relationship the same way you’d create a friendship. The more you’re interested in them and how you can help them the more likely you are to get attention. 

Other Episodes You Might Like:

https://www.fitnessmarketingmastery.com/podcast

Resources:

https://www.fitnessmarketingmastery.com/scorecard 

https://www.fitnessmarketingmastery.com/copywriting-course 

https://www.flippingfifty.com/wwwexercise