Social media or other platforms hosting group communications is a reality and you’re personally either coaching or hiring coaching for these groups. Create expectations for coaches and for clients based on outcomes your coaches provide if you’re not doing the coaching. 

There are three types of service to consider: 

• There are logistics and soft skill responses to clients questions. 
• Then there are the “hard skills” or the expert answers that should come from a qualified expert. 
• You also may distinctly offer customer support within the group - related more to technical support or information about purchase, product, or what’s included. You may choose to separate where these functions occur. There’s no right or wrong answer. 

Without deciding in advance, there is opportunity for self-interpretation expectations and responsibilities, and understanding of scope of practice. 

What follows are some basic tips for boosting your group satisfaction and success. 

Health Coaching to Groups and their Social Posts:

Make them feel heard and seen

Acknowledge how they feel with neutrality

Their opinion matters: doesn’t mean you make them “right” 

Repeat what they said 

Clarify understanding/summarize

 Summarize what you heard in your words and ask for clarification 

Restate with a reframe 

Why do you think that? What made you believe that? What are you thinking that makes you feel that way? vs. I’m sorry you feel that way, you shouldn’t. 

Mirror/reflect vs evaluate

Repeating exactly what they say in a neutral way

That makes me so happy for you! vs you should be happy 

Reflection is sharing an observation of something someone may not realize about themselves: Create an awareness about a limiting belief.

What makes you believe that’s true?

How is that belief working for you? 

Do you want to explore other options for you? 

Provide opportunity for internal reflection vs external reliance

Instead of “good job”(evaluation and external judgment – good/bad) offer insight for them: How did you set yourself up for success this week that made that happen?

Empathy vs sympathy

I understand how you feel based on what you’re saying Vs. I know how you feel, I feel for you, You have every right to feel that way.

In a coaching situation where you need more information: 

Ask questions that get you to the solution vs asking about the problem. One is helpful, the other stays stuck in sympathy and comes with a negative energy that is contagious.

On the other hand, if you’re in a marketing situation, you ask about the problem. You describe the problem. Here though, you coach: you deliver. 

In a new masterclass for Continuing Education credits for our Flipping50® Menopause Fitness Specialists, I explore Essential Coaching Skills for Working with Midlife Women. If you’re a health or fitness professional and a little confused by the loose use of the term “coach” today, this will help you realize when you’re actually coaching and when you’re not. You may find you have more potential revenue streams that bring accelerated results for your clients and your business. Be sure you’re on our subscriber list to get the first chance to take this one. 

Resources: 

Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course 

Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard 

COMING SOON: Essential Coaching Skills for Midlife Clients (CEU course)

Other Episodes You Might Like:

Health Coaching Tips: https://www.fitnessmarketingmastery.com/health-coaching-tips/

Coach Menopause Clients Out of Mistakes: https://www.fitnessmarketingmastery.com/coach-menopause-clients/

 

Life happens to you while you’re coaching. Sharing personal experiences and stories can be valuable for clients. However, when and if you’re in the middle of it, you shouldn’t be “healing from the stage” (a term used by professional speakers). 

Know when it’s not a coaching relationship and it’s become something else. Be ethical and willing to say goodbye.  If you’re hiring coaches, identify when they’re not coaching they’re “friending” and put an end to it, or find a new coach. 

“Because I said so” (mom/kid scenario) doesn’t work well.

It’s got to be their idea.

Instead of “You’ve got to put on your oxygen mask first” or “self care is not selfish” >

How does it make you feel when you make time for yourself and exercise? How does that change the rest of your day? 

Do you want to explore ways to do more of that?

Without thinking about any obstacles, would it be great if you were someone who exercised regularly? What kind of benefits do you think you’d get if you did? 

You mentioned you always get hurt when you get started or you’re getting into a routine. Say more about that. 

You said you're suffering from hot flashes and night sweats. What kind of exercise and nutrition changes have you made to mitigate that? 

You mention that you’re doing a lot of walking and you lift weights regularly. Can you describe that in detail so we can determine how well it matches the best recommendations for women in menopause? 

Here’s the formula: 

I - tell a story about yourself that is relevant to what your client may be doing. Describe a time when you were making a similar mistake or one that you can draw an analogy from. 

We - bring yourself to the customer. Refer to you as one of them, or just like her by doing this. You’re no longer on a pedestal or intimidating. 

You - Ask, What about you? Do you…. Have you ever … 

In a new masterclass for Continuing Education credits for our Flipping50® Menopause Fitness Specialists, I explore Essential Coaching Skills for Working with Midlife Women. If you’re a health or fitness professional and a little confused by the loose use of the term “coach” today, this will help you realize when you’re actually coaching and when you’re not. You may find you have more potential revenue streams that bring accelerated results for your clients and your business. Be sure you’re on our subscriber list to get the first chance to take this one. 

Resources: 

Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course 

Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard 

COMING SOON: Essential Coaching Skills for Midlife Clients

Other Episodes You Might Like: 

3 Ways to Coach Menopause Fitness Clients: https://www.fitnessmarketingmastery.com/coach-menopause-clients/

7 Ideas to Get Booked as a Speaker: https://www.fitnessmarketingmastery.com/get-booked-as-a-speaker/

There's more than one way to skin a cat! Heard that? Well there are multiple ways to run a successful business and to coach menopause clients that will prevent them from making mistakes that cost them energy and muscle. 

This episode dives into a topic covered more in depth in an upcoming masterclass for CEUs being offered to our current Flipping50® Menopause Fitness Specialists and to other fitness & health coaches serving midlife women. 

#1 TELL THEM. 

Tell them the science (literally share it the source and interpret the science) 

Common mistakes you can coach menopause clients on: 

·      the belief plant-based diets are healthier for all

·      Going high intensity is always the answer 

·      Ignoring resistance training 

·      They’re fragile if they have osteoporosis or osteopenia 

2 SHOW THEM HOW

Show them how to do it.

This is literally helping them learn the way to support themselves after they learn what you teach.

For instance, you might teach a workshop on how to do something very specific like:

·      planning their exercise schedule

·      doing core exercise correctly 

·      how to cook and meal plan 

#3 TELL THEM WHAT TO DO

Tell them what to do.

In this case you don’t actually do it for them. 

You can plan the steps but then your work is done. They may have to go hire people or get to the functional doctor to follow up on questions you’ve helped them gather. 

If you’d like to dig into these methods a little more, and learn how each can be a unique revenue stream, you'll want to be register for the coaching CEU course I’ll share with each of our Flipping50® MENOPAUSE FITNESS SPECIALIST  alumni first then share with the public.

RESOURCES: 

Health & Fitness BUSINESS SCORECARD: https://www.fitnessmarketingmastery.com/scorecard  

 

OTHER EPISODES YOU MAY LIKE:

3 Ways to Generate Revenue for Anything You Want: 

https://www.fitnessmarketingmastery.com/the-voice-for-fitness-professionals-podcast/

5-Tip Health Coaching Marketing Formula: https://www.fitnessmarketingmastery.com/health-coaches-marketing-formula/

Save Your Spot for this Event (and Invite Your Clients!):

Get booked as a speaker, you may say, me? Yes, you. If you’re talking on video, going live to connect with an audience, hopefully you’ve learned the parts of a good story. And that applies to a podcast, to a presentation that is 5 minutes, 15, or an hour in front of a small or big audience. 

Doing a podcast or a training for a company, opening as the keynote for associations, or organizations is an awesome way to establish credibility, and exposure to a large pool of people who need your services. 

Why 7 ideas? 

The title is designed to get your attention. There are dozens of podcasts or music you could be listening to right now. Just like in our coaching world, when we are up against the famous names, the niche experts, and the masters of the industry, we must find something that gets noticed. My title likely grabbed your attention, and I am hoping for my ideas to do too. Think about how you can grab prospects' attention. 

1 Circle of 100: Start with 25 

Create a list of 25 people who know you. Ultimately, a network of 100 is what you want. Family counts, but only if they have a connection with an organization that could benefit from your work. Send a sales letter by mail to each of the people on the list and customize each middle paragraph of the letter specific to the addressee. Let the circle know what you are currently doing in your career and ask them to help you identify organizations that might benefit from your work. For this idea to generate business, it must have several components.

·  Middle paragraph specifically written for the addressee, form letters don’t count. 

·  Be clear about what you offer and don’t have a dozen options. Keep it simple. 

·  Message should be benefit driven not ego driven. Don’t go on and on about how great you are but rather the solution you provide. 

·  Call to action on their part – ask for what you want. 

·  End your letter with a question like “Would you be so kind as to pass on my name?” 

·  Database everyone, not just the decision‐makers. 

2 Make hot leads a priority because they cool off fast 

The biggest mistake of my career was not chasing leads soon enough. I still cringe when I think of all the people who approached me after a program, asked for my card, and promised to call to schedule me for their next meeting, and never did. I would leave meetings thinking I had a dozen leads and then realize months later that I had heard from very few that followed through. ASK the interested party for their business card and permission to call the next day so you can hear more about their needs. Then make sure you (or a staff person calls back as promised).

After speeches, I’d be holding 25 evaluation sheets that asked me to contact them or add them to a mailing list. I was sometimes so overwhelmed that I didn’t call them within the week (if I was at a conference when we met) or few days (if it was a local presentation) nor add them to my email list. At the time I started this texting was a BIG deal and I didn’t text to connect but today I would definitely do that. AND say, “I just sent you a quick email message with the info I promised, check your spam or trash just in case.”

3 Plan calls ahead of time. Have notes and all necessary tools in front of you 

Before you place a sales call, do your homework! The internet has made sales so much easier than when I started. Now a quick company website check will tell you more than you should need to get it done. Don’t begin the call by telling the client you have done all this research. Just listen and take careful notes. By using some of the same terminology you found on the website, you will connect with the client better. Also, search for signs of previous conventions to know what level of speaker they have hired in the past. If it was a household name and you are not one, it might be a breakout, something for spouses at a convention, or a workout instead of a speech, you are going for instead of the keynote.

To get booked as speaker that gets paid for the presentation is not necessarily your goal. The goal is to get in front of audiences, of 25 or 100 or 1000 who are ideal customers, or who know someone who is. There’s an opportunity with the individuals in the audience, and there’s an opportunity with the business owner or CEO if your services are valuable for supporting metrics they want improved. 

They care about revenue. They care about turnover. They care about productivity. Speak to these things, not to reducing weight, belly fat, and blood sugar. 

4 Research the contact person in addition to the company you are calling 

To deepen your homework even farther, take the time to find out what you can about your contact person. Look on Facebook, LinkedIn, YouTube, Google search and company website for data. Look for any common bond you might share with the person. If you want to be on a podcast, listen to some episodes. Do not pretend that you have by scoping out one single episode and commenting on it verbatim. Chances are you will not fake it til you make it. 

Others have let me know they too are from the Midwest or are in Colorado or Arizona. This creates an instant rapport, and at least I know they have not just gathered a list but followed me and looked at my content. Know what organization the contact person belongs to and even the hobbies that interest him or her. Although the homework you did may never come up in conversation, you are prepared and professional if it does. 

I’m contacted daily about guests for my podcast. When you’ve been doing it for a minute, or when you consistently have 100K downloads a month, people want exposure to the audience you have. Some do their homework, some pretend to do their homework, and some never do. 

It’s easy to sniff out the pretenders. They’ll never make it on the show. I’m already irritated before I respond. Those who listen but still don’t understand have the opportunity to correct it. Those who never do homework might get lucky and have something I absolutely love. 

Once in my eagerness to show the contact person how much I had put into the preparation for the call, I started to run off at the mouth. I ended up almost reciting his life’s story to him without a real point other than to show how much I knew about him. I think it really bothered the guy, and the call ended shortly thereafter. 

5 Joining several organizations that serve your audience 

If you spend all of your time networking with fitness professionals or health coaches because that’s who you are, consider going bigger. Consider networks or conferences for functional medicine, or lifestyle medicine. Attend IRHSA instead of a trainers conference, where you might meet owners of bigger fitness corporations who hire specialty training for their staff members. If I had to do it over again, I would budget my time differently allowing some room to be in other settings where my own clients hang. In later years I have been better about this but wish I had learned it sooner. 

You’re not going to get booked as a speaker by other fitness professionals. You might though get booked as a speaker by a gym owner or a hospital fitness center director, or women-run health care business. Consider going to meeting planner’s events, too. These are the decision-makers about speakers. They need all kinds of speakers from keynotes to breakout sessions. 

6 Hotel marquee board hints 

When visiting a hotel, make note of names listed on the convention marquee board. These are groups having meetings and possibly needing speakers for the next year. I’m amazed at the opportunities that we miss right under our noses. Currently, training and group programs at hotels is minimal but you can rent the studios, host a workshop and charge $100-$200 for it, do an upsell and what would that be worth if you filled the room with 20 people then sold 40% of them into something long term? $2000 for a few hours and then the opportunity to upsell for a $1000 long term program to 8 people? That’s a $10k day. When appropriate, visit with the registration staff and learn more about the group which provides me with a slightly warmer call to make the following week. 

Try visiting local resorts with gyms/spas and ask about their rental policies. Then visit the front desk and ask who’s in charge of conferences. Potentially, you could serve them with workouts before the conference began, offer a workshop for spouses during a half day of the conference. They may love doing a revenue share like that with you. It’s something they could offer ala carte to their clients and either make a profit by doing so, or simply be the better choice and edge out competition. 

7 Invitations to sample 

When a client is undecided about hiring me, I invite them to attend a group session I am presenting online or in their area if possible dependent of course on how they’ll hire you). We interview potential candidates for personal training this way, and it’s also a nice way to allow your personal training clients to interview you. 

Make the effort to make the guest feel special (and of course make this okay or understood in advance with your clients or participants). 

Those 7 ways to get booked as a speaker are not all meant to be “ideas” that just sit, or things you want to do all at once! Pick 1. Start!

Other Resources You Might Like: 

The Number One Source of New Clients: https://www.fitnessmarketingmastery.com/always-never-public-speaking-profit/

Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

Resources: 

Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

First things first! Define your successful fitness retreat! 

There are half a dozen goals you may have, but to host a successful fitness retreat you have to pick your top one. You can have subcategories below it. I’ll give you 6 possible ways to define success. Then I’ll walk you through how to plan and types of activities and experiences you want to offer. 

6 Measures of a Successful Fitness Retreat

1. Profit 

2. Community

3. Bonus 

4. Upsell 

5. Affiliate sales 

6. Orientation for high ticket group (mastermind) 

Types of experiences: 

Physical 

Hiking, biking, yoga, SUP, triathlon training, water fitness, strength, Pilates, horseback riding, golfing

Individual opportunities for learning 

Addressing the group but individual worksheets

White space 

Down time! Between activities, plenty of time to get ready 

Emotional 

Laughter, vulnerability, bravery, courage, sadness

Connecting 

Group hot seats, partner activities, small groups

Profitability will depend on several factors: 

How much does it remove you from doing what you would otherwise be doing to generate revenue? Or from access to team members depending on you? 

How much does each dinner, activity, lodging, and materials cost you? 

Will you deliver solo or have guests attend and present? Will you pay them or compensate otherwise? 

Think in advance about your refund policy. Will you:

Refund at all? 

Do a partial amount? 

Will you refund within 30 days of the event? 

Will you be educating them? Entertaining them? Connecting them? Connecting them on a deeper level to you? 

If you’re doing a hike, does pace and ability matter? How to screen everyone so they’re similar or have sherpas along for a lower price or as trainers health coaches who work for you. 

Do a planning session. 

Vet each of your venues. 

Do a post retreat breakdown.

What went well? What didn’t go so well? What would you do differently? What would you do more or less of? 

How could you screen more optimally to be sure you’re attracting the right audience? 

Price it: 

Evaluate Raw Cost

Value your time 

Set Registration Fees

Could there be a VIP experience?

Consider Upsell 

Where? 

Local (for you), destination, Local (for them). 

When? 

Lead Time? 

Two months is not enough, 6 is not too long depending on the location and nature of the retreat. 

Price Structure: 

Early Bird, and regular (40% above costs, or 50-60% above costs) 

Bonus and no bonus (value of bonus commensurate with the value of the retreat) 

Follow up: 

Feedback & Evaluation 

Make the offer (if applicable) 

Other Episodes You Might Like:

Fitness Coaches: Identify and Stop Overworking and Under Earning: https://www.fitnessmarketingmastery.com/overworking-and-under-earning/

18 Revenue Generating Strategies | Health & Fitness Professionals: https://www.fitnessmarketingmastery.com/revenue-generating/

Blueprint for Your Fitness & Health Coaching Business Plan: https://www.fitnessmarketingmastery.com/health-coaching-business-plan/

Resources: 

Women's SheTreat: https://www.flippingfifty.com/store/coaching-programs/2023-retreat/

What do high functioning female bosses know that you need to know? 

Have you got that flexible 80-hour workweek that often happens with being the boss? It may no longer be an 8-5 for someone else but if you’ve shifted to more hours of the day, your work dripping into your personal life… you want this episode. 

My Guest:

Dr. Laura DeCesaris is a functional medicine practitioner, specializing in women’s health and high performance. Laura works with driven, ambitious women, helping them to rebuild their metabolism so they can experience optimal brain health, body composition, and natural vitality. She takes a female-centric approach to health and wellness, teaching women about their bodies and brains so they can make better decisions for their health and leverage their biochemistry for optimal performance.

You can find her contributions in outlets such as Forbes, NBC news, Greatist, Parade, Well + Good, and other publications. Laura is based out of Scottsdale, AZ, and works with clients virtually around the world.

In this episode of high functioning female entrepreneurs we only touch on women’s cycles and working with not against your hormones. Was it a valuable episode for you? Tell me in the comments and we’ll do a deeper dive! 

Questions We Answer in This Episode:

• How can we leverage brain chemicals (dopamine, serotonin, etc) as entrepreneurs to feel better and be more productive/efficient?

• Biohacking tools - what are some of your favorites? And how can we leverage them for a better business? 

• Why is burnout so prevalent with entrepreneurs and how can a shift in how we view our business help change that pattern? Burnout is, at its core, a loss of flow and a loss of connection to what we truly need to feel our best and perform our best

Connect with Laura:

https://drlauradecesaris.mykajabi.com/herwellnessvault

Laura on Social:

Instagram: www.instagram.com/dr.lauradecesaris

Facebook: www.facebook.com/groups/ambitiouswomanwellness

LinkedIn: www.linkedin.com/dr-lauradecesaris

Resources: 

Marketing to Women Copywriting Course: https://www.flippingfifty.com/copywriting-course

Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

Interested in Fast Flip Business coaching? Once you check out with any current Fitness Marketing Mastery or Flipping50 program, send a message to support@flippingfifty.com and we’ll respond by personal invitation if Debra currently has a coaching opening. 

Other Episodes You Might Like:

The Mindset of Growing Your Personal Training Business: https://www.fitnessmarketingmastery.com/mindset-growing-personal-training-business-2/

Stop Holding Yourself Back | Why You Aren’t Getting New Fitness Business Clients: https://www.fitnessmarketingmastery.com/stop-holding-yourself-back/

Female Fitness Leadership: It Starts with You: https://www.fitnessmarketingmastery.com/female-fitness-leadership/

Is there something you want and can’t afford? Let’s flip the script and talk about ways to generate revenue to make it happen. The question should never be, can you afford it. It should be, how can I make that happen? 

Sometimes you spend money. Sometimes you invest it.

Right now, I’m looking at hiring a new customer service team member, and onboarding an EA after a 90 day trial onboarding period, and my Daily Operations manager is ready to go full time for me and be my Director of Operations. Can I afford this?  Is not the question. Can I afford not to do this, is also really not the question (though it’s better).

The question is how can I make this happen? 

If a course or training is going to make you more money by making you more marketable it’s an investment. I want you to think twice about a certification, especially if it’s another certification. When was the last time you ever had someone ask, are you a certified trainer? And upon your response either hire you or not? I’ll tell you when… never. 

Trainers are a dime a dozen. Health coaches? Are becoming the same. Does it teach you how to support fixing the hormone balances a woman reveals from her signs & symptoms with exercise? Or does it teach you how to coach her to be accountable to changes? 

OR… is what you need something that will teach you how to use the right words, avoid the wrong ones to GET clients in the first place??

I can help with all three. But only if … you know where your biggest challenge is. The degree to which I can get you clarity (and revenue) is in direct relationship with how clear you are on your biggest problem. 

Are You a Health Coach, Trainer, or Consultant? 3 Questions That Tell You

Are you a health coach? Or not? Are you overcharging, undercharging or just right based on the services you provide? 

Do your customers WANT a coach, trainer, or consultant? 

A coach asks questions and helps develop the client’s ability to make decisions. 

A consultant TELLS a client what to do. 

A Trainer, for a minute leave the world of “personal trainer” and think just trainer. A trainer teaches the client to do this for themselves.

You may be doing all three. 

Coach, Consultant, or Trainer?

I would BET; however, you are NOT 100% a coach even if you’re selling your products and services using the title coach. 

What people usually want when they hire a personal trainer is a CONSULTANT (or as I’ll share in next, a trainer – in a different sense of the word).

They say:

Tell me exactly what to do when we’re at our sessions. 

Tell me exactly what to do between sessions.

Based on your experience, is that right? They want to know how to close the gap between where they are and what they want. 

If you are truly a “trainer,” some larger fitness corporations will frown on you doing a really good job. Why? Because your client is no longer dependent on you because you’ve taught them how to do it… how to make decisions about exercise and how to do the exercise correctly and plan it so they can do it on their own.

Let’s face it, when customers buy that 3-session package or meet with you once for free, that’s what they want. They want to know a routine and how to do it so they can use the gym membership or the home equipment they have. They often want a Trainer. 

What a coach does is gives up the “expert” advising. Wearing your coach hat, you would ask a client what she’s willing to commit to doing. When they ask, are you a coach, if you’re doing this you can say yes. 

But you might need more. 

Is Coaching Enough?

They might need you to be a consultant. A consultant to tell them exactly what to do. For instance, I can ask fitness business coaching clients, “What are you willing to commit to between now and next time?”

But if they don’t know how to create that powerful one-liner, and their brand mission statement, or a craft a series of emails that uses the right words based on what motivates their dream customers to buy, that’s keeping them stuck. I would be leaving them guessing. 

The trick here is this: you need to know when you’re being a coach, a consultant, and a trainer. 

And you need to charge accordingly. 

Accountability coaching is the lowest of the rankings as far as coaching goes. 

Training is next – you’re going to empower them to do it themselves. You’re a trade school. 

Consulting is the highest paid and can include coaching to support it. You tell them exactly what to do because you have a proven track record and system for getting results. But they still have to do it. 

This is an example of how you create a program. Here’s what you do on Monday, Tuesday… etc. 

Then you offer the accountability coaching to help them understand why, now that they have the GPS they aren’t using it, they’re resisting it, or don’t believe it will work for them. 

So, back to you. Are you a coach? 

Do you need one? Or do you need a consultant plus coach? 

If you’d like to identify the right words to put in front of your dream female customers, I have a special Marketing to Women copywriting course. Click here for a special rate today. 

If you want the Fast Flip Business coaching to help you eradicate any limiting beliefs you’ve got or nail your personal traits so no one can compete with you… I’ll put a link in the show notes. 

It’s really the best way to help someone… Both you helping your dream clients, and getting help yourself. 

Resources: 

Marketing to Women Copywriting Course: https://www.flippingfifty.com/copywriting-course

Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

Interested in Fast Flip Business coaching? Once you check out with any current Fitness Marketing Mastery or Flipping50 program, send a message to support@flippingfifty.com and we’ll respond by personal invitation if Debra currently has a coaching opening. 

Other Episodes You Might Like: 

18 Revenue Generating Strategies | Health & Fitness Professionals: https://www.fitnessmarketingmastery.com/revenue-generating/

5 Ways to Promote Affiliate Products for Passive Revenue: https://www.fitnessmarketingmastery.com/promote-affiliate-products/

Still More Ways to Boost Personal Training Leads, Sales, and Revenue: https://www.fitnessmarketingmastery.com/still-ways-boost-personal-training-leads-sales-revenue/

You can create content all day long but if it doesn’t reach your dream customer and have them say, I want to work with her! It’s a miss. Create content that creates clients and leave the busy work to the rest. 

You just promoted for someone else. With CHAT GPT you have to be good. You have to tell stories that an AI can’t. You have to have humor and personal input no one but you can have. Brandi Clark has experienced the mistakes trainers make as have I! 

We potentially have failed so you don’t have to! And we let you lean over the fence and hear how to avoid those kinds of mistakes. In a moment in time where you can’t afford to be lost in the shuffle. 

We reposition your goal on social, and your thoughts about creating content that is truly deep. 

Want more help? Join the Fully Booked Online Fit-Pro summit hosted by Brandi.

My Guest: 

Brandi Clark is a marketing and sales mentor for those in the fitness industry. With over 20 years in the fitness industry she has served her clients in every capacity from group instructor, personal trainer, master trainer offering CEC’s to fitness professionals and a gym owner with multiple locations. She understands how quickly the industry changes and evolves and she spends her time helping fitness professionals adapt so they don’t get left behind. Her specialty is teaching coaches and trainers how to create content that really connects with their audience so they can build their training business and help more people achieve lasting lifelong changes.

She spent years as a Master Trainer educating fitness professionals thru CEC courses and programs that she developed and delivered.

Questions We Answer in This Episode:

• How to create content that stands out

• What do most fitness professionals do wrong as they enter into the online space?

• What should fitness professionals focus on as they incorporate online training?

• Tell us more about this upcoming Virtual Summit?

Your content that creates clients won’t look or sound like anyone else's. If it does, you have work to do. A copycat approach won’t work for an authentic success. 

Become a Fully Booked Online Fit-Pro: Where to Focus Your Time and Energy in 2023

https://fitnessmarketingmastery.com/fully-booked

Brandi on Social:

Facebook: https://www.facebook.com/brandiclarkfit/

Facebook Group: https://www.facebook.com/groups/fitprohangout

Instagram: https://www.instagram.com/standoutfitpro/

Resources:

Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course

Other Episodes You Might Like:

The Truth About Email Frequency and Content: https://www.fitnessmarketingmastery.com/email-frequency/

12 Content Ideas for Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/content-ideas/

What to Post on Social Media | How I Decide Weekly Content: https://www.fitnessmarketingmastery.com/what-to-post/

This 5-tip list is NOT elaborate. It IS the health coaches marketing formula you can count on. It’s easier and it’s lighter. Months ago I shared this within our Flipping50 Menopause Fitness Specialist support group.

It’s still a bit of a struggle for coaches who don’t have: 

A clear message 

That solves a customer-identified problem 

That the customer is actively seeking an answer to 

Sometimes it just takes a flip of content. 

For instance… if no one knows they need magnesium… and you’re not a pharmacist or doctor, telling benefits of magnesium is generally not going to be a hugely popular post. 

If magnesium supports sleep, constipation, and 400 other enzyme actions in the body… like metabolism the better lead might be “How magnesium supports menopause issues.” 

Or 

How to sleep without medication.

How to poop without laxatives.

And how to boost metabolism without tons of exercise. 

So… while this 5-tip health coach marketing formula for social media will help … you have to get beyond #1 in order for them to work.  

#1 A perfectly crafted message that solves a problem your customer has 

• Non-salesy 
• What problem does it solve?
• How high a priority is it for your dream customer? 

#2 Good sound and clear visuals 

Good sound is a must if you’re narrating. Closed caption is also important since most have sound off by default. 

A casual pic on your iphone is perfect for stories. It may not be on your post. 

Over produced Canva-obvious graphics that look like a business are not the solution, though. 

#3 Post about 2 maybe 3 Reels per week 

Posting more cannibalizes your own content. 

Make it much better, much less often. Share it again, react and respond to comments. 

#4 Short beats long 

When you can use content less than 15 seconds that gives tons of value. Make them want to play it over and over again. If they watch 100% of it, it helps you be seen. If they play it over and over or save it… even better. 

#5 Talk, Tag, and Text repeat the SEO 

If your text (copy in the post) is unique to the video or the images… you lost an opportunity. You want layers of talking in a video, or words on a video Plus the tags you use Plus the copy you use. Repeat 3x for gold. It’s not this in the post graphic and that in the post message. 

Resources: 

Flipping50® Menopause Fitness Specialist: https://www.flippingfifty.com/specialist

Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

Other Episodes You Might Like: 

2-Ingredient for Better Social Media Posts! Beyond Better & Less: https://www.fitnessmarketingmastery.com/better-social-media/

Fitness & Health Pros, Get More Social Media Traction: https://www.fitnessmarketingmastery.com/social-media-traction/

Personal Trainers: How to Boost Your Social Media Engagement: https://www.fitnessmarketingmastery.com/social-media-engagement/