She Means Fitness Business

Women’s Fitness, Health, & Hormones | Training Menopause

Are you training women in perimenopause, menopause, or post menopause? Chances are good you are or will. There are 6000 women a day entering menopause. They’re looking for help and they’re educated, interested, and can afford it.

To get them is easy. To keep them is the trick. They know if you do or don’t know your hormones and can help by discussing your role with their functional or western trained doctors.

This episode explores the tremendous opportunity and the possible ways you’re missing it.

In addition to coaching trainers and businesses on how to monetize their social media, I am founder of Flipping 50, where I’ve developed a community of over 150,000 in the past 6 years. Social media works, and women are seeking support online. I’m the creator of the Flipping 50 Specialist, where I share my system with you so you can create a business serving a market that will be a major source of health influencers for decades.

Questions I answer in this episode:

  • What is the difference between hormone balancing exercise and conventional exercise prescription?
  • How is training menopause clients unique?
  • What advantages are there to training menopause clients?
  • How can you set yourself up as the authority in training menopause clients?
  • Do you have questions about training menopause clients?

Check out both my books for resources or reach out for a consultation to learn whether a certification is optimal for you.

Connect:

Medfitclassroom.org

Medfittour.org Pre-Con Tour

More information on other course & pre-con contents:

https://www.fitnessmarketingmastery.com/pregnancy

https://www.fitnessmarketingmastery.com/young-women

Thanks for leaving a rating in iTunes!

1 visit Voice for Fitness Professionals in iTunes

2 click listen in iTunes

3 leave a star rating and a comment

4 know how much I appreciate it!

Direct download: FIT_PRO_womens_hormone_course_-_Edited.mp3
Category:coaching clients -- posted at: 3:00am MDT

Got Client's Who Want Exercise in Pregnancy Experts? 

Be it!

In this second (of three) podcast episodes dedicated to women’s health, fitness, and hormones I’m joined by exercise in pregnancy expert Danielle Spangler. This follows my interview with Dr Michelle Maddux on adolescent female fitness. Next up in this series I’ll round up with insight on training that booming market of women in perimenopause, menopause, and post menopause.

Exercise in pregnancy and after delivery can be a significant part of working with women. As part of a new course being developed by the Medical Fitness Network, pregnancy and post partum are discussed in this episode. The course will launch in 2020. There will be a live pre-conference workshop at the Medfit Tour stop in Irvine in Feb 2020.

Pregnancy and Exercise Expert

Danielle Spangler, creator of CORE MOM (Corrective Obstetrical Related Exercise), is also a nationally known speaker, presenter, and contributing writer for the Medical Fitness Network and Medical Fitness Education Foundation. She’s been researching in the prenatal space since 1995.

She owns her own boutique fitness studio and together with her husband is parenting three children. (She’s been there, done that!) In addition she’s authored prenatal programs for continuing education for the National Academy of Sports Medicine and Fitness Learning Systems.  

  1. What are some common mistakes and myths with exercise during pregnancy and after delivery?
  2. What are some key benefits of exercise for women and their unborn baby?
  3. Why is this Medfit Women’s Health, Fitness, and Hormones course so important to the health and fitness professional?
  4. How will this [Medfit] course affect the health of a woman and empower her after childbearing years?
  5. Why do you think this course is unique compared to other courses out there?

Connect with Danielle:

Danielle@coremomfitness.com

www.coremomfitness.com

More information:

Medfit Specialist course 

Women’s Health, Fitness, and Hormones pre-conference workshop at Med Fit Tour in SoCal

Thanks for leaving a rating in iTunes!

  1. visit Voice for Fitness Professionals in iTunes
  2. click listen in iTunes
  3. leave a star rating and a comment
  4. know how much I appreciate it!

Women's Fitness & Hormone Expert?

hormone balancing fitness expert 

 

Direct download: FIT_PRO_DANIELLE_Splangler_-_Edited_-_2.mp3
Category:career choices -- posted at: 4:00am MDT

Are you working with adolescents? Find yourself coaching youth sports or being asked by parents to work with their kids? 

This episode will keep you up to date on what to consider and what's important working with this population.

Dr. Michelle Maddux received her Doctorate of Naturopathic Medicine from the Southwest College of Naturopathic Medicine (SCNM) in Tempe, AZ and her Bachelor of Science in Business Management from the University of Phoenix. She is the Director of Operations and Product for Toolbox Genomics and the founder of Soaring Phoenix, a consulting firm dedicated to educating clinicians on the fundamentals of integrative and functional medicine. She is passionate about changing the paradigm of medicine and stopping the epidemic of complex chronic disease.

Dr. Maddux focuses on the areas of nutrition, integrative medicine, adolescent medicine and eating disorders. She is a part of a team collaborating on a Women’s Fitness and Hormones Course for MedfitNetwork.

Questions we answered in this episode:

While some trainers love this age group, many wellness professionals – or their bosses - are terrified of working with adolescents, what would you say to change their minds?

Let’s compare for listeners, say what might be the major difference in what a 13-year-old female should be doing in a workout versus a 23-year old?

What are the pros and cons of being a male trainer working with adolescents, specifically females?

How do listeners effectively target these age groups in advertising?

Or do they target the parents of adolescents?

Click here to learn more about the upcoming course:

https://www.medfitclassroom.org

pre-conference workshop at med fit tour in SoCal:
https://www.medicalfitnesstour.org/socal/

Direct download: Fit_Pro_Michelle_-_Edited_-_2.mp3
Category:coaching clients -- posted at: 5:45pm MDT

Accounting and Bookkeeping don’t come naturally to most fitness professionals. You’ve got so many other hats to wear that it is likely something you only think if you start up and need a loan or investors. If you’re a trainer or coach going solo or online, you may never have needed (or so you thought) additional revenue.

Have computer, open for business may have been your motto. (I get that, it was mine too, until I realized all the courses I needed to invest in and the contractors who I needed to build out what I wanted).

Taxes are No Joke 

If anything is a guarantee in fitness business and life, it’s taxes. Building a sustainable fitness business that’s truly a career not a hobby is not easy. It’s easy to spend hundreds or thousands on tights, music, and equipment and realize you still have no clients. With guaranteed taxes and expenses and no guaranteed revenue you can quickly have a problem. 

Want good news?

There’s a solution to this. Get savvy on the taxes, accounting and bookkeeping structure that can help you now. You’ll sleep better. 

There’s a big difference between someone who offers accounting and bookkeeping services and someone who really cares about your business. A lot of people will just crunch the numbers and tell you how much your taxes are. Someone invested in your success will help you determine whether something is a good or bad decision right now.

 Accounting and Bookkeeping Roles

Your bookkeeper is going to do monthly P&L balance sheets and any kind of special reporting you need.

Your accountant is going to handle big-picture recommendations for your business that include legal changes, legal obligations, vision for the company, corporate tax return and possibly personal tax returns.

In most instances accounting and bookkeeping services are provided by two different people.

Your accountant and attorney might need to talk about what kind of entity you should be. Is LLC right for you or S-corp, or C-corp, for example? Sometimes your decisions are both legal and financial.

Money Mindset

If you’re still in the mind-set of “this is how much I make per hour, earned today, this week or month = this is how much I can spend,” you can get in financial trouble quickly. Likewise, credit cards make it easy to overextend yourself with items you really don’t have an ROI on.

My guest in this episode answers a few questions - specifically about taxes - for you. 

Shannon Weinstein 

Shannon is a CPA and fitness professional based in Connecticut. After working in accounting for over ten years she discovered her passion for fitness, she decided to apply her background into her passion. Shannon provides one on one coaching for fitness professionals and business owners, as well as tax and accounting services. She operates most of her business virtually, serving clients all over the country. 

Accounting and bookkeeping shannon w

Questions we cover in today’s podcast:


  • Tell me more about how you became interested in the subjects of finance and fitness.  
  • What are the common mistakes you see fitness professionals make when it comes to managing money? 
  • What should our listeners know if they are moving from being employed to becoming self-employed?
  • How much does it cost to hire a bookkeeper or accountant and what are the options? 
  • How can our listeners get in touch with you to find out more about accounting and bookkeeping services?

Connect with Shannon:

http://bit.ly/fitnancial

https://www.instagram.com/shannonkweinstein/

https://www.facebook.com/fitnancialsolutions/

That bury-your-head-in-the-sand approach really gets worse with time. That desire to just focus on making more money will limit you and the good you can do.

With 6000 women a day entering menopause, not finding the trainers who understand hormone balancing exercise, this investment will pay of with a single client. The Flipping 50 Specialist  Enroll now.

 Flipping 50 specialist

 You'll learn how to create programs for hormone balance, coach women based on signs of perimenopause, menopause, and post menopause for natural hormone balance with exercise, interpret labs for exercise changes, suggest questions for your clients' practitioner, and market to a distinctly hormone balancing fitness expert for a population that controls wealth.

Direct download: Fit_Pro_Shannon_Taxes___Accounting_-_Edited_-_2.mp3
Category:career choices -- posted at: 4:00am MDT

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