Thu, 16 January 2020
How to Stop Being So Busy So You Can Be Productive Are you so busy that you can’t take a day off? Yet you’re number one wish is to make more money from personal training? You’re not alone. If you’re a director, manager, or personal trainer, most likely you are doing a lot of things. You wear a lot of hats and you are so busy you may feel like you’re not even loving this career choice any more Training a Niche? This episode is brought to you by the Flipping 50 Specialist. It is the first and only hormone balancing fitness training for personal trainers and health coaches specifically focused on working with women in perimenopause, menopause and perimenopause. As an advanced specialist you get a listing in the trainer directory. The number one question I’m asked after a media appearance or speaking to a women’s group is how do I find trainers who know this. And the back end of your course is all about how to be productive, position, and package services your customers want so you’re less busy and more productive in that marketing time. I’ve got you covered. It’s flippingfifty.com/specialist First 50 for 50% off in 2020. Use certificate50 Getting things done that make you more money from personal training is very different than just being busy. For instance as a personal training director, I was busy doing personal training AND running the program. Until I let go of all but about 10 hours of training a week I wasn't really productive doing the things that grow 2 dozen people's business. Questions I answer (and ask you) in this episode:
Busyness is a comfort zone.
When you first begin podcasting, doing Facebook lives, offering free seminars, or free consultations… you do have to pay your dues for a while. You have to build up an audience.
For a lot of us, and I was one, being busy prevents us from feeling that the fear that this isn’t working, that we’re not making enough money, and becomes an obstacle for learning what will work. But the danger is that you can convince yourself “I’m working so hard. I’ve tried everything.” But truthfully you’ve tried what’s comfortable and doing more of what’s comfortable – it’s a lot like clients who got to you doing a lot of what isn’t working and ended up injured, exhausted, or at least frustrated. It’s doing the right thing that’s going to get results… not just more of the wrong thing. So you have to really be honest with yourself and look at some concrete evidence that what you’re doing is getting traction. Measure the fans and followers. Measure the email list subscribers. Measure the engagement you’re getting when you discuss certain topics or on specific social media platforms.
That is the key. So if you’re busy writing blogs and your audience isn’t even reading blogs, they prefer to listen to podcasts, you may need to switch gears. Maybe that doesn’t mean you go all in and do a podcast but you do a regular Facebook live show or live stream YouTube (or both simultaneously) if they want to listen (and or watch). And then you have to remember that you do not own those platforms! So download those videos and put them on your website. Connect: Flippingfifty.com/specialist Use certificate50 for 50% off if you're one of the first 50 in 2020! Thanks for leaving a rating in iTunes! 1 visit Voice for Fitness Professionals in iTunes 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it! For support both creating a lucrative niche who is seeking answers and leveraging marketing that works, the Flipping50 Specialist is a perfect match. You'll find it both on Flippingfifty.com and fitnessmarketingmastery.com because some of the absolute best trainers and health coaches are this population of midlife women themselves. Is that you?
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Tue, 14 January 2020
6 Signs Your Menopause Clients may not recognize ...and how to modify training to support natural hormone balance. Millions of women are in menopause, 46 million according to ACOG, right now. Millions more are entering perimenopause and don't recognize the signs. If you don't know it when you see it, you may not realize your usual way to help lose fat and get muscle tone will not only not work, they'll make her worse. What happens when she does know? She's wants the support of a hormone balancing specialist. Do you know the signs? Menopause clients alone could fill your schedule for decades. Questions I answer in this episode:
Right now if you hurry you can get 50% off ... It's available to the first 50 Flipping50 Specialists. Get on our directory. Whether you’re interested in adding female hormone balancing coach to your current list of credentials or interested in changing careers, if you love working with women in midlife and older, now is a great time. Use certificate50 if you're one of the first 50 in 2020! If you're a woman in perimenopause, menopause or post menopause looking for a trainer, reach out, or connect with me about our online programs at Flippingfifty.com. Flipping 50 is the first and only exclusively hormone balancing fitness for women in menopause and beyond. Recognized by AARP as a top podcast for 50+ and presented internationally to fitness professionals at some of the largest fitness associations in the world. Connect: Fitnessmarketingmastery.com/programs Thanks for leaving a rating in iTunes! 1 visit Voice for Fitness Professionals in iTunes 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it! |