Coaching midlife clients brings a new set of hormones, conditions, injuries, lifestyle habit challenges and stressors. You should have an equally robust toolbox expansion to go with it.

Consider this one episode that will help. In our Flipping 50 Menopause Specialist course there is a module dedicated to one of the topics we discuss today. You’ll hear my guest expert on adaptogens discuss just how you can find ways to inform your clients, support them through application, and in doing so, increase your value as a coach. 

I’m curious: have you tried adaptogens?

I’ve shared details about benefits of maca - and the difference in the quality and mysterious 11 strains that may or may not help a woman in previous Flipping 50 podcasts. I’ll link to that as well as to the brand that I recommend for clinical grade maca when someone truly wants to use an amount proven to support their needs. 

Others include ashwaganda, rhodiola, and we’ll talk about more on this and the other podcast. When you or your clients are looking for natural, this is a great solution! 

My Guest:

Danielle Ryan Broida is a pivotal voice in the functional food and wellness space. As a Registered Herbalist of the American Herbalists Guild (AHG), Certified Holistic Nutritionist, Instructor of Mycology, and Head of Education at Four Sigmatic, she is teaching the world about the importance of a life on super herbs and mushrooms for vitality, longevity, and better performance from brain to body. She is the author of a new book, Healing Adaptogens, published September 27, 2022.

Rapid Fire Questions we answer in this episode:

• How can adaptogens help midlife female clients?
• What are the most common questions midlife women ask about adaptogens? 
• Is there any risk of drug or medication interaction? 
• Do most adaptogens come in a dose recommendation based on weight or to-tolerance, or how is that addressed?

Listen to the full Flipping50 episode: https:///www.flippingfifty.com/adaptogens

My Foursigmatic coffee episodes are fewer and further between right now but I do love it and the wise addition to a habit most women already have. Why not make good habits all that easy to well, adapt? 

Other Episodes You May Like: 

Coaching 7 Hormone Phases: https://www.fitnessmarketingmastery.com/hormone-phases/
Training Menopause: https://www.fitnessmarketingmastery.com/training-women-in-menopause/

You can see fitness trainer opportunities or you can see obstacles with gyms at low capacity and so many virtual programs. How would you like to sit down with an expert at getting seen and heard when it’s not easy? 

That’s just what you’ll find in this episode full of health coach and fitness trainer opportunities. 

Link to the Flipping 50 5-Day Marketing to Women in Midlife Challenge. 

My Guest:

Triple-board certified nutrition expert and Fitness Hall of Famer JJ Virgin is a passionate advocate of eating and exercising smarter. JJ helps people stay fired up and healthy as they age, so they feel the best they ever have at age 40+.

JJ is a prominent TV and media personality, whose previous features include co-host of TLC’s Freaky Eaters, 2 years as the on-camera nutritionist for Weight Loss Challenges on Dr. Phil, and numerous appearances on PBS, Dr. Oz, Rachael Ray, Access Hollywood, and the TODAY Show. She also speaks regularly and has shared the stage with notables including Seth Godin, Lisa Nichols, Gary Vaynerchuk, Mark Hyman, Dan Buettner, and Mary Morrissey.

JJ is the author of four NY Times bestsellers: The Virgin Diet, The Virgin Diet Cookbook, JJ Virgin’s Sugar Impact Diet, and JJ Virgin’s Sugar Impact Diet Cookbook. Her latest book, Warrior Mom: 7 Secrets to Bold, Brave Resilience, shows caregivers everywhere how to be strong, positive leaders for their families, while exploring the inspirational lessons JJ learned as she fought for her own son’s life.

JJ hosts the popular Ask the Health Expert podcast, with over 14 million downloads and growing. She also regularly writes for Rodale Wellness, Mind Body Green, and other major blogs and magazines. JJ is also a business coach and founded the premier health entrepreneur event and community, The Mindshare Summit.

Visit www.jjvirgin.com for hundreds of free recipes and resources, plus state-of-the-art programs, products, and plenty of support to help you build your dream life.

00:00

Questions we answer in this episode:

04:42 If you were starting over right now, unknown, what would you do to be found, seen, and heard? 

09:25 What mistakes do you see qualified/credible health & fitness pros making

11:06 What difference has the pandemic made in the way fitness and health coaches want to consider showing up differently? Is there an opportunity there that we’re not fully stepping into? 

Rapid fire: 

15:15 You’re posting every day and you’re not getting any engagement? 

16:05 You feel like you’re not “enough” … pretty enough, certified enough, fit enough so you procrastinate 

17:37 What do you find that gets the best engagement right now? 

20:50 Thoughts about using Facebook groups today? 

21:14 To those fitness pros who are afraid to email more often because someone will unsubscribe… 

Connect with JJ: 

https://www.jjvirgin.com

mindsharecollaborative.com

Resources Mentioned: 

Super Fans - Pat Flynn

Belong - Radha Agrawal