In this moment of goal setting for next year or your next quarter or half year there is always - at least I hope it’s true for you, someone or something that makes you realize you have been thinking SMALL… and when you start thinking big, you start doing big things.

Whatever your goals are this coming year.. Try 10xing them. What would it be like if you.. Partnered with someone every quarter this next year and earned by promoting them, they by promoting you, or you offered something magical together. 

What would it be like if you bought the house next door and created a place for a retreat center? A magical backyard oasis? 

If you're an entrepreneur and you want to host a wellness retreat, or you're toying with the idea, and you're just wondering how and what there's a lot to unpack. This is you and I’m unpacking! I promise it’s way more fun than that end-of-vacation kind of unpacking!!

Start with Why Host a Wellness Retreat

What is the reason you’re even asking how to host a wellness retreat (and there are many reasons why you would), but you don't want to begin planning that super fun, ambitious retreat, before you explore, what is my purpose? 

Some purposes could be: 

1. Make a profit. I'm going to host a retreat, make a profit, and ideally make this profit doing something that you would enjoy doing: spending a week or a weekend depending on how long this retreat is, with people you enjoy doing activities that you enjoy. That would be number one, you immediately want the profit from the retreat. 

2.  You might host a retreat as a live event model. That you definitely have to cover your expenses. Let's be clear on that. But in order to sell your attendees into something greater, and that might be a combination of sell them into a training program that occurred prior to the retreat. So they're buying the training program, the retreat is the reward. And you package it all together, but make it appear as if this is the test of the training they want. The conditioning, the strength, the endurance, the whatever it's going to take for them to have a good time at the retreat, even if there wasn't a retreat, but now you're allowing them to have this real goal: this real starting line if you will, at the beginning of the weekend. That's one way. 

3. Another purpose is in bringing them together and selling them on what they don't know that maybe you're hosting simply an activity kind of retreat. You're taking them hiking, doing yoga, Pilates, core, stand up paddleboarding, horseback riding or kayaking, and otherwise just keeping them very active. But you're doing this with the opportunity to plant seeds about what it is you do on a deeper level. You’re making them hungry for more information, more guidance, helping them realize they don’t know what they don’t know… and want to. You're creating desire for a next step. You're planting that seed at the entire time of your retreat, and then planning to sell them into that and that is how you make a profit. You'll be concerned or thinking about your conversion rates. 

That is, you know that if you have 15 people attending 40% of them will take a next step and that those 40% might positively influence each other and make others have FOMO. 

Once you know WHY you’re hosting the retreat you can plan much more effectively. When will you drop seeds about what’s next? Even in your welcome kick off party there may be a very small hint about previous attendees and what they went on to do. That’s very subtle. 

Based on feedback from nearly 15 years of hosting retreats of various types: 

• Private for small groups

• Fitness Professionals retreats

• Flipping 50 fitness retreats

I’ve learned a few things:

• You won’t please ALL the people all the time

• People don’t always read the fine print

• People who’ve never been in a program or met you might attend 

• Some want “white space” time to for instance journal 

• They don’t like to be rushed 

• Many don’t read the fine print

• Some don’t follow the training plan and aren’t prepared to keep up

• If your brand has a style of eating/nutrition it doesn’t mean attendees will comply 

• The right people always show up
  

Determine how long you want the retreat to be:

• Half day
• Full day
• Weekend
• 3 day

Do you want to host live or virtual? 

You might feel more comfortable doing one or the other.

Pros to virtual - low expenses.

Pros to live - the energy and no tech to go wrong! 

Let me know if you’re hosting a wellness retreat in 2024 or want to! 

Other Episodes You Might Like: 

How to Host a Successful Fitness Retreat

https://www.fitnessmarketingmastery.com/successful-fitness-retreat/

10 Ways to Fill Your Fitness Programs Right Now

https://www.fitnessmarketingmastery.com/10-ways-to-fill-your-fitness-programs-right-now/

7 Ideas to Get Booked as a Speaker or Presenter to Build Business

https://www.fitnessmarketingmastery.com/get-booked-as-a-speaker/

No doubt you too are trying to help clients combine intermittent fasting and exercise. I’m sure it’s come up. You may be attempting to do it. You may know their doctor is suggesting it. 

But here’s the incongruence for midlife women.

Low Energy Availability (LEA) and exercising while fasting are one and the same. If you’ve been involved in fitness or nutrition for a minute, you know of the Female Athlete Triad. Generally, young active women essentially become menopausal when they should be having regular cycles because of energy insufficiency.

LEA is right back to that and yet more detrimental for women over 40 trying to maintain muscle, also push performance, who can’t afford to lose bone density but will, and have already depleted adrenals and hormone chaos occurring. 

In this episode, I respond to a question from one of our Food Flip programs. If you’re helping clients, or yourself through the conflicting information on intermittent fasting and exercise, this may help. 

Right now, if you aren’t yet, consider the Flipping 50 Menopause Fitness Specialist and kickstart your year with more knowledge about hormones, their function relative to exercise and understand when a client asks, what they should do, exactly how to help.

Intermittent Fasting and Exercise for Midlife Women 

Polly, “Debra  I have been wanting to incorporate fasting into my health regime.  However with your current recommendations of working out in a fed state I have found it is very difficult to get enough protein and to maintain the fasted state. I read the book Feast Fast Repeat and it goes against a lot of the information you recommend. It’s difficult for me to fast for 18 to 20 hours and feel good. Just wondering what your thoughts are on fasting?” 

Start earlier. It’s pretty simple! You don’t have “dinner” at dinner time.. You have a last high protein meal at 3 or 4pm. 

Fasting has a purpose. Getting off a plateau. You can kickstart with an 18 or 20 hour fast but there is NO reason if you’re an active person to do this regularly. Rotate.., 12, 14, 15, 18 …. And the amount of carbs you do.

If this was your first book? Keep reading. 

Your week should NOT ever look the same every day or you lose metabolic flexibility. If your goal is to stay active and gain muscle and bone density … tell me in a 20 hour fast how you manage to get micronutrients in.

What we all have to do is prioritize. 

Are you inflamed? Need to reduce that and kick up the autophagy? Fasting for a short time may be your priority

But high intensity exercise and fasting long are NOT going to coincide together well. That leaves you energy deficient. That puts you in stress. That causes a loss of muscle. 

Resources: 

WellPros Mentorship Group https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/

Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/

Flipping 50 Menopause Fitness Specialist™ Course: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Other Episodes You Might Like:

Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/

7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With  https://www.fitnessmarketingmastery.com/be-a-personal-trainer/

5 Menopause Exercise Programming Tips from Recent Exercise Studies

https://www.fitnessmarketingmastery.com/menopause-exercise-programming/

The difference between social media success and a lot of time on social media without success is having a social media marketing strategy. 

• How often do you post? 

• How many hashtags do you use?

• How do you know which hashtags to use?

• Where do you put hashtags?

• Which metrics/insights are most important to you? 

If you have a strategy, you know the answers to these! 

My guest today provides insight at the perfect time. Start the New Year with information that is going to help you knock it out of the park in the coming year. 

Make a change for 3 months, assess your insight data and pivot or double down. 

You have the opportunity to watch over her shoulder (as you should be with ANY social media expert -recent podcast with Sue B Zimmerman here for you) and watching with a critical eye not just what they’re saying but what they’re doing is GOLD for you!

How often do they post? How often do they make a CTA? How often do they post a story? If you realize… they aren’t after being an “INFLUENCER” as much as getting clients, too, it changes everything! 

Listen to the end to hear the rapid fire questions I ask! 

Interested in the WELLPROS mastermind & mentorship to kickstart your business? It’s how to get more support from a community of coaches just like you and a coach who’s gone from 0 to 6-figure months.

My Guest:

Imagine your immigrant parents uprooting you in highschool at 16 and moving to a brand new highschool. My guest, Yesenia Lara Garcia grew up in Phoenix and Flaggstaff Arizona and attended NAU studying Strategic Communications and PR. She’s been an associate producer at Fox 10 News while simultaneously juggling roles of mother, wife, and began exploring content creation and became a notable influencer.

Her passion, very possibly your nemesis, is social media. She started her current business, Social Outfit Marketing to empower businesses and influencers to stand out on social media with custom strategies, creative content and engaging copy. 

And… she is the most positive person…. With a face that belongs in FRONT of the camera… you’re going to love this! 

Be sure you stay til the end of this social media strategy interview where I ask some rapid fire questions you may not know to ask. 

Questions We Answer in This Episode: 

• Let’s do a couple things before we even begin - define influencer and business for me- is there a difference for you and if how do you distinguish the strategies for each? What inspires you? Like any entrepreneur, do you ever have a hard time doing the work/get stuck in terms of creative ways to say the same thing over and over again? 

• How did you start your business and why?

• What did you most want from it? 

• How do you measure success for your clients? What are you using for metrics? 

• How do you decide to pivot or test a new strategy? 

• Let’s talk about trending post types and trending audio, can using trending audio backfire if it’s not music that your demographic likes? 

• How do you come up with creative ideas?

• Is Instagram your primary platform or do you create content for across platform use? Does a REEL on Instagram double as a TikTock or YouTube short for instance? 

• What mistakes do you see most often that we might be able to let listeners know how to flip? 

• Is it posting frequency(too much/too little), use of hashtags (too many too few), key words, use of CTA (too much/too little)

Rapid Fire Questions about Social Media Strategy: 

How many hashtags are best right now? 

Where do hashtags below - post or comments? 

How often do you want to look at insights on platforms? 

How important are stories? 

Connect with Yesenia:

Website: https://www.socialoutfitmarketing.com

work with me: https://www.fitnessmarketingmastery.com/socialoutfitmarketing

On Social:

Instagram: https://www.instagram.com/socialoutfitmarketing/

Instagram: https://www.instagram.com/yesenialg_/

TikTok: https://www.tiktok.com/@socialoutfitmarketing

Other Episodes You Might Like: 

NITTY GRITTY INSTAGRAM TIP Episode with The INSTAGRAM EXPERT

https://www.fitnessmarketingmastery.com/instagram-tip/

5-Tip Health Coaches Marketing Formula for Quick Social Media Wins

https://www.fitnessmarketingmastery.com/health-coaches-marketing-formula/

7 Fitness Professionals Social Media Marketing Mistakes (and the fix!)  https://www.fitnessmarketingmastery.com/fitness-professionals-social-media/

Manychat.com: https://manychat.com/

Menopause Fitness Specialist™ Program: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course

When you need clients, you need them now. How does 5 new clients in 7 days sound?  

What would 5 NEW CLIENTS in the next 7 days do for your business?

And what if you charged each of them 30% MORE than you had planned? Yes, you raised your rates AND asked for the sale. 

What if getting to those 5 sales, you connected with 12 leads that are interested but may need something lower priced or want to be on a waiting list (because your Beta Group is FILLED?)

What if you also shared with your possible 141 commenters on a post and all followers that you’re “sorry, but closed for this session” but have a waitlist for the next program, and share how to get on a notifications list. And you nurtured that list with a few quick wins between now and having something ready? 

Would that be okay?

Well, let me tell you about how our WellPro member did it.

After Thursday's hotseat session last week she went into action. By Friday she'd booked 3 consultations and sold 1, and had a maybe for the other.

But let me tell you the details so you don't miss a thing!!

1. "Z" was going to wait, until she was ready and had created a course, probably, she said, in January.

>> No, I suggested that these warm leads who responded to a post that they needed the support of a Menopause Specialist that she was taking couldn't "wait" to cool off. She needed to reach out now.

2. "Z" was set to charge $497 for a small beta group.

>>I said add $200 to that. It's going to be a small group, they're going to get a LOT of individual attention. They need to pay for that much time with you.

3. She reached out to these social-only acquaintances and DM'd them asking if they'd like to meet. She booked 3 sessions in a day. She sold 1, got a maybe and a no, not right now.

4. Over the next 6 days, she booked more consults, and filled all 5 slots, making $3400+ for a course she hasn't built yet.

**She was limited by the platform she's testing for this size group. She'll have the opportunity to show proof of concept, have testimonials to use for the actual launch, AND... know that the price point is very reasonable since she'll be able to show transformation.

5. "Z" is lit up excited. She doesn’t just have 5 new clients in 7 days. She has momentum! How do you think that will boost her November and December sales?

How Can You Too Get 5 New Clients in 7 Days (or BETTER!) 

I’ve been talking all month about the WELLPROs mastermind. In case you missed it, it’s not too late.

In fact, it’s not too late to get in at the founder’s rate but it will be!!! 

Here’s how it works: 

Regularly the mastermind & mentorship is $79/month.

The founder’s rate is $49/month

There is NO contract. It’s month-to-month.

I provide value, you stay, you pay monthly via subscription. 

If you find it doesn’t serve you, give you clarity on pricing, asking, presenting offers, or planning your next promotion… then you simply give us 3 business days' notice to cancel. 

You have access to the library for as long as you’re a member. So not only do you get opportunity to add a hot seat question (whether you’re in bed fast asleep in Australia at 12 noon AZ on Thursdays or live), you get to catch up or review any sessions you’ve missed. 

PLUS, you have a CEU course every six months as an added perk.

This is a collaboration of others AND coaching from a 0-to-6-figures a month coach. You hear what’s working for others and ideas and get a team of women rooting for you. Priceless.

You get the opportunity to declare out loud what you’ll do and to report the following week what worked and didn’t. 

You can see, if you take instant action, you will get to “yes.” 

Other success stories are coming. Some are Black Friday weekend based, others, about testing and research via social media. They’re coming … just stay tuned. Better yet, what if you had a big win.. What would that look like? 

Are You Connected? 

Fitness Marketing Mastery Website: https://www.fitnessmarketingmastery.com/

Facebook: https://www.facebook.com/fitnessmarketingbiz

Youtube: https://www.youtube.com/flipping50tv

Resources: 

Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/

Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/

Flipping 50 Menopause Fitness Specialist™ Course: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Other Episodes You Might Like: 

Pandemic Fitness Business Success Story: Family Business| Episode #281: https://www.fitnessmarketingmastery.com/fitness-business-success-story/

Fitness Marketing Secrets to Recession-Proof with Bedros Keuilian: https://www.fitnessmarketingmastery.com/fitness-marketing-secrets/

6-Figure Months From 6 Mindset Shifts: Fitness Coaching Business: https://www.fitnessmarketingmastery.com/6-figure-months/

This episode may be a little tough love. The way to start making money as a health professional is to stop making excuses.

It’s the same thing I’d say to a woman who wants to start getting stronger or more toned or lose weight. She’s got to stop making excuses for what she can’t do.

Look, we’re all busy. Busy isn’t the problem. Busy doing the wrong things is the problem. 

You have to admit, that it is much safer to say you aren’t ready, you need a certification, you need more time… but the truth is all of us who’ve done big things have done it not in spite of things that could have gotten in the way but because they did. 

Start Making Money as a Health Professional

The #1 way to scale a business – which means to make money without making more time – is a digital course. Since 2010 digital courses have been the #1 growth formula for those with a proven system and formula for getting results. Anyone from needlepoint to choreography, to cooking to growing tomatoes can create a digital course.

So fitness, which lends itself to pictures and video and voice overs so very easily is an easy way to ….

But that’s not what I’m talking to you about here. 

In order to scale, most of us can’t afford to do low ticket offers first.

You have to have the influx of revenue and time in order to invest in systems, staff, platforms and ads in order to make small and evergreen work.

Think about your monthly bills. They’re going to keep coming in while you aren’t making anything, don’t have an email list and aren’t ready to promote what you’ll be building yet. 

You have to decide before you’re making money as a  health professional that you’re going to make this work. 

We may not know how to make it happen, but…. 

We’ve got to make it welcome. 

And in creating space and time you allow yourself the ability to expand. 

It’s not pretending. You are able to become the vision you want. 

In fact, what would you love? 

It’s easy and risky to start comparing yourself to other people or start on a path of acquiring… certifications, degrees… and not actually find yourself loving either the journey or the outcome. 

Ask, what would you love? 

Confusion can be a convenient cover up for avoidance.

You could be avoiding success. What could be afraid of? 

You also may be letting other things get in your way like being too busy at work.

When in reality that is a very comfortable out. 

When there is a tragedy or a dire need any one of us will make it happen. When it is a convenient choice and you’re fine and you’ll eat and go shopping no matter what the …

Making Money as a Health Professional 

Decide. 

Create a model that brings in revenue fast. 

Then create that long game revenue stream. 

Test the plane while you’re flying it.

Add other parts customers will need. 

What will they need next?

The first steps though are to dream about the lifestyle you want. Then when you can see and feel it, start getting into action creating the WHO you have to be to get it. 

Resources: 

Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/

Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/

Flipping 50 Menopause Fitness Specialist™ Course: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Other Episodes You Might Like: 

10 Ways to Fill Your Fitness Programs Right Now 

https://www.fitnessmarketingmastery.com/10-ways-to-fill-your-fitness-programs-right-now/

Planning Content to Fill Your Fitness Programs

https://www.fitnessmarketingmastery.com/fill-your-fitness-programs/

Tools to Get Clients to Stick With Their Exercise

https://www.fitnessmarketingmastery.com/clients-stick-with-their-exercise/

Let’s be super clear. Better productivity is about getting more done in less time. THAT last little detail is very important!  

Ever finish a busy day feeling like you’ve not really gotten anything knocked off your list that was important? You’re 3 questions away from better productivity! There are plenty of reasons why this happens. 

I could lose 2 hours easily on Canva creating a single elaborate post for Instagram. I love to play with graphics and words and I’m good at it. That doesn’t mean I should be doing it before other things. 

There are certain things we love to do and we’re drawn to them for one reason or another so we could be distracted by something unimportant all day and not really ever get to the things that matter. 

In this time we’re in we all have so many things we want to do and that can fill our time. You have to remember that while you’ll have times when you do need to roll your sleeves up and do the work, you have to find the white space too. That is the time when you’ll be most creative and inspired and without that, girl, your light will go out. Don’t let that happen. 

3 Questions to Better Productivity:

·      Does it generate revenue immediately? 

·      Does it generate leads immediately?

·      Does it just matter today or will it matter next year?

There’s more though. 

What’s the MVP of anything you’re doing. That is, the Minimum Viable Product. And is that enough? If this is an evergreen product you’re going to use for years and you are sharing with your partners, then your MVP is going to be far higher and require more time and energy. 

But if this is a quick lift to something that is a one-off… then a lower MVP, say for a handout or a cheat sheet at a masterclass or a surprise asset in a zoom for coaching clients, might be enough. 

Here’s an example of my Wednesday in real time. 

Tasks I had to do: 

·      Post on Instagram 

·      Complete promotional content for 3 products for our affiliates  

·      Review our Team SOPs for the month 

·      Review our new podcast manager’s posts 

·      Work on next month’s Gift Guide 

·      Create the Recipes & Challenge for our Membership

·      Reorganize some content within our membership

The real question may not be where on a to-do list these things go but whether you should be doing them. If you or someone on your team are doing a lot of tasks that don’t lead directly to revenue or lead generation (aka, growing your email list), then how are you measuring successful completion of job responsibilities? Every position should have a list of success or KPIs, that the hired agrees they will be able to complete and they will report weekly to you.

This makes it easy to have them begin determining their own questions for better productivity. If it’s not going to help them achieve the measures of success for their role, then they should think twice about doing it. If it doesn’t generate revenue or leads but increases expenses, they should think about that. The numbers don’t lie. So, in your weekly goal of spending more productive but potentially less overall time, you have to be deferring to numbers. Know the revenue from a promotion, leads generated per lead magnet or freebie, and your email list growth. 

So, let’s come back to this list of questions you can use to determine whether something that needs to be done should be done by you. 

3 More Questions to Ask that Will Lead to Better Productivity:

·      What is your time worth?

·      How much would you have to pay someone else to do this job?

·      Could someone else do this better than you for less than you? 

*I have to admit this so in case you too do this, while I was making the notes here, and including the list of things to do, I wanted to continue to add to it. Stop yourself from doing that. You know just because there are 24 lines on a yellow legal pad, you don’t have to fill that entire page that says Monday. And there’s an infinite number of slots on a spreadsheet if that’s what you’re using. Don’t do that. Consider that you are an employee. What would they say if you gave them all that for a day? Goodbye comes to mind! 

Questions about pricing, offers, how long a funnel to promote a program? These are all answered in real time in hotseat format with the WELLPROS mastermind & mentorship. Last week after the first session, a member reported she had two new sales and 6 consult appointments booked within 2 days of the meeting. 

Right now, you can still join for the Founder’s Rate of $49/month (regularly $79) – extended one last week. It’s month-to-month, no obligation. If you’re getting the answers, putting them into action and getting results you’ll want to stay and rinse and repeat. 

Resources: 

WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/

Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/

Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/

Flipping 50 Menopause Fitness Specialist™ Course: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/

Other Episodes You Might Like:

How to Stop Being So Busy So You Can Be Productive

https://www.fitnessmarketingmastery.com/busy-be-productive/

The Productive Fitness Professional: How I Get More Done in Less Time

https://www.fitnessmarketingmastery.com/productive-fitness-professional/

Get More Things Done – Right – with a Quality Hire https://www.fitnessmarketingmastery.com/get-more-things-done/

If you’re a wellness professional or aspiring to be one, then you can take inspiration from other wellness professionals creative application of their skillset, their passions, and problem solving. 

In the WellPro Mastermind (details below) we use the L.I.F.T. method to leverage your uniqueness so we can solve that problem of how you stand out when there are so many newly certified or at least calling themselves, coaches trying to do the same as you. 

This is one of our community members, so say a virtual warm welcome to her, and you may potentially see her inside our mastermind on one of the three hotseats we host each month. If you’re a member, know we give you 12 opportunities to get answers to immediate questions like how to craft an offer, where to price your product, how to fill seats on a webinar or how to make a call to action, and where and when to (and not to do it)!

You can learn more here: https://www.fitnessmarketingmastery.com/wellpro   Be among our first members and get the founder’s rate. Enjoy the kickoff calls and the full library no matter when you join for as long as you’re a member. 

My Guest: 

In Jill Beck’s eyes, Health and wellness for people over 40 is in dire need of transformation. Let’s be honest, the industry has struggled to address the lack of fitness and wellness options for anyone who’s NOT a fit 25-40 year old (white) guy.

Once Jill left Wall Street 20+ years ago, she started to get serious about her health and fitness. Over that journey, she saw firsthand how few resources and options existed for people over 40. Now she’s on a mission to ensure that no one else has to go through that experience by themselves!

Combining her experience with tech & finance with her passion for wellness, fitness and overall health, Go Long is currently her third business venture and the one she’s most excited about. 

The major throughline in all her businesses has been wanting to help people become their best selves, however they define that.

Questions We Answer in this Episode:

• You’ve got a novel concept, how was this born? 

• What criteria have you used to determine there’s a demand, and there’s clients willing to pay for it? 

• What kind of professionals do you refer to? 

• You will constantly need new clients, where are they coming from? 

• How can a pro listening connect with you to tell you more about what they do and how they might be a resource for you? 

Connect with Jill: 

Website: https://golong.me

On Social:

BLOG: https://golong.substack.com

INSTAGRAM: https://instagram.com/justgolong

THREADS: https://threads.net/justgolong

CALENDLY: https://calendly.com/jill-c-beck/30min

Resources: 

Menopause Fitness Specialist™ Program: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course

Other Episodes You Might Like: 

Starting a New Business as a Personal Trainer | Entrepreneur Interview https://www.fitnessmarketingmastery.com/starting-a-new-business/

Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches

https://www.fitnessmarketingmastery.com/fitness-business-in-2023/

Small Work Wins for Your Health & Fitness Business

https://www.fitnessmarketingmastery.com/small-work-wins/

I’m going to hand you the health professionals launch checklist right inside this episode. As we round the corner on the 4th quarter and enter the holiday season this is one thing on every health and fitness professional’s mind. 

Having a great next year begins the last quarter of this year. You have to put things in place. And whether it’s your spring break bootcamp or your summer shape up or fall back on track program, if you don’t have the right steps in place before you open the cart, during the cart, and after the cart, you’re not going to be as successful as you could. 

First, before we dive in, I’ll ask this: do you have a goal? Do you know how many items of X you want to sell? Then do you know how you’re going to put the offer in front of the right people at the right time? 

You have to be always growing an email list and nurturing it. Not just wishing you had when you go to launch. Sales is a lot of things. It’s relationships. But it’s also numbers. You want to always be bringing people in at the top of your funnel and moving them to the middle and finally be moving them either to a sale from the bottom of the funnel or moving them off of your list. 

The Launch Checklist for Health Professionals

• Track Numbers

• Before anything, set yourself up to track G-analytics and any special codes

• Runway length based on price: 

• 2-4 weeks

• 4–8 weeks 

• Serve Top of Funnel

• Create or locate your cornerstone content*

• Create once, use many times 

• Proceed to Mid Funnel 

• Asking for an opt in 

• Bottom of Funnel 

• Email list campaigns

• Start with feel-think-do related content 

• Discuss the problem

• Explain why 

• Then provide the next step

• Target a segmented list 

•   They got on your list because of exactly this problem you’re solving 

• Post Launch Breakdown 

• Create a list of what to test next 

• Landing pages - copy, images Offer 

You’re a business not a newspaper or a magazine. Make an offer on a regular basis and when people unsubscribe because you did, they weren’t going to buy. Celebrate that you weeded them out. 

That’s it. Step by step. You can use this list to start NOW. No matter what time of year you’re listening. 

And if you’re not already in our WELLPROs mastermind and mentorship then consider joining us if you’re lost with pricing, offers, how to position yourself or knowing what’s worth your time and what’s not.

Resources:

Starting a New Business as a Personal Trainer | Entrepreneur Interview

https://www.fitnessmarketingmastery.com/starting-a-new-business/

Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches

https://www.fitnessmarketingmastery.com/fitness-business-in-2023/

Small Work Wins for Your Health & Fitness Business

https://www.fitnessmarketingmastery.com/small-work-wins/

Other Episodes You Might Like: 

10 Ways to Fill Your Fitness Programs Right Now 

https://www.fitnessmarketingmastery.com/10-ways-to-fill-your-fitness-programs-right-now/

Planning Content to Fill Your Fitness Programs

https://www.fitnessmarketingmastery.com/fill-your-fitness-programs/

Filling Your Personal Training Programs with Juicy Titles That Sell

https://www.fitnessmarketingmastery.com/filling-personal-training-programs-juicy-titles-sell/

Who doesn’t want a million dollar wellness business? Yet, here’s the truth: few health and wellness professionals allow themselves to dream that big or are willing to do what it takes. 

There is also a little magic in deciding what kind of lifestyle you want to create. A million dollar wellness business with what percent profit? How do you want your day-to-day life to be? If you’re willing to do anything or whatever it takes to grow your business, you may be sorry that you have the business you’ve grown with hours you can’t sustain. 

So let’s imagine your ideal business with what you have in the bank, where you live, where you travel but most importantly, what your every day and every week are like. This matters! 

More on that in an upcoming episode as we start dreaming into reality your idea 2024. 

Get the Health & Fitness Professional’s Business Scorecard 

My Guest:

Danielle Dorsey studied Kinesiology in JMU and her Master’s Degree in Recreation Administration from the University of Tennessee. Danielle is the Founder of Dance Corps, and she is a Brand Partner for Savvi Lifestyle Co. She has helped thousands of people in the fitness and wellness space over the past 19 years in the industry, and she has presented at numerous intercollegiate and MANIA conferences. She has certifications from NASM as personal trainer and Nutrition Coach and from AFAA for  primary group exercise.

Questions We Answer in This Episode: 

• What is Dance Corps? 

• What is your business mission? Who do you serve? 

• WHY are you doing this? 

• What were your biggest struggles and how did you overcome them?

• What is your vision for your business?

• And then how is it you came to plan and offer this event?

• How are group fitness instructors going to benefit from attending this online event?

• Why did you choose injury prevention/navigating overuse injuries for instructors?

• How will this event positively impact the careers of instructors who listen to the interviews?

• How can people register to attend? 
  

Connect with Danielle on the summit:

Website: https://fitnessfirst.pro 

On Social:

Facebook:  https://www.Facebook.com/DCdancecorps

Instagram: https://www.instagram.com/dc_dancecorps

LinkedIn: www.linkedin.com/in/danielle-dorsey-ms-nasm-cnc-411b9862

Other Episodes You Might Like: 

How to Be a Profitable Health Expert | You Need This

https://www.fitnessmarketingmastery.com/profitable-health-expert/

How to Be Healthy Enough, Profitable and Successful Enough

https://www.fitnessmarketingmastery.com/successful-enough/

Coaching Client Nutrition within Scope of Practice for Revenue & Impact

https://www.fitnessmarketingmastery.com/coaching-nutrition-clients/

FaceBook Ad Strategies may be something you’re burying your head in the sand about, something you’re trying to do yourself or something you just have to farm out due to time restrictions, but regardless, you need to know! 

My Facebook ad strategies have swung from me doing to me hiring poorly to me hiring wisely and that brings me to today’s episode. Full disclosure, I don’t share anything I don’t know like and trust with any community members. That’s whether we’re talking skincare, whole body vibration, or Facebook ad strategies. Today’s guest is my ads strategist or media buyer as you will hear her describe herself. 

We will cover how to grow traffic, increase leads (and therefore email list), and how to advertise to a paid service. 

My Guest: 

As a seasoned professional with over a decade of experience in growth and performance marketing, online sales, and digital advertising, Carrie has managed $25+ million in ad spend. Her expertise includes META Campaigns, specializing in Direct Response, eCommerce, Events, App Downloads, and Lead Generation. She excels in full-funnel conversion optimization, attribution tracking, and troubleshooting for the health and fitness industry, serving coaches, activewear brands, naturopaths, and doctors.

Questions We Answer in this Episode:

• What's is the best strategy to improve performance if new to META ads. 

• How would that differ for someone more experienced? 

• (And let’s clarify, when we use the term new to META ads vs experienced - are we referring to the first time someone advertises or newer in business trying to build an audience and leads?)

• What are Media Buyer Qualification Questions & Red Flags?

• High-Performing Ads, Copy, Images to Resonate w/ Audience

• What does a new-to-FB ads entrepreneur want to watch out for when hiring someone else to manage ads? 

• Let’s define KPIs and what choices for goals and KPIs a listener would want to consider.

• Goals & Defining KPIs. While always revenue, knowing if they need to build their audience first (website traffic, email, ect. before sales) 

• Is there a difference in the cost of an ad to leads to a free or content-rich post in which you might have a native ad/opt-in embedded vs an ad direct to a sales page? 

• Knowing we’re health & fitness professionals talk a little about claims, even simple things like use of the word “you” in ads that might get an ad rejected?

Connect Carrie’s Website:

hello@carriegottschalk.com

Carrie on Social: 

https://www.linkedin.com/in/cgottschalk/

https://www.instagram.com/carriegottschalk/

https://www.linkedin.com/in/cgottschalk/

Guest Headshot: https://www.flippingfifty.com/wp-content/uploads/elementor/forms/64f88c5eb2824.jpg

Resources: 

Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/

Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/

Menopause Fitness Specialist™ Program: 

https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/

Other Episodes You Might Like: 

Fast Fixes for Social Media: https://www.fitnessmarketingmastery.com/fast-fixes-for-social-media/

5 Tips for Health Coaches: https://www.fitnessmarketingmastery.com/health-coaches-marketing-formula/