Got Your Continuing Education Credits Planned for 2019?

No matter when you’re listening to this episode, continuing education and rejuvenation is always timely. As we record at the beginning of February though it’s a time when fitness pros are looking at annual con-ed budgets and live conferences, continuing education, combining get-aways with business building and that brings me to my guest today.

Before we dive in.. today’s episode is brought to you by the Flipping 50 Specialist program, training fitness pros and health coaches to be experts at hormone balancing exercise prescription especially for women in peri-menopause, menopause, and long after menopause.

Janice Jaicks is the founder and creator of FitnessFest Conference and Expo, AquaCon, Spring Cleaning for the Soul Retreat, and Desert Swim School. Janice has been teaching swim lessons and water fitness since 1985. She has trained hundreds of instructors in the field of water exercise all over the country. 

FitnessFest is a continuing education conference for fitness professionals and has been serving fitness and health pros with events in the Southwest since 1998. In 2018, FitnessFest added four new cities to its schedule (in conjunction with TheFitExpo). FitnessFest has worked with several Native American communities and their diabetes prevention and treatment projects for the past six years. 

 Mover and Shaker in Fitness Continuing Education

This woman is on the move as a leader in the fitness industry. Like a handful of other amazing female fitness leaders identifying a need and then taking it on as a personal responsibility… I brought her in because I’m involved as a presenter at FitnessFest in April.

This event is truly a jewel. It’s big, the offerings and sessions (we dive into here) and the customer service is big… but the feel is small… they know me, and I think you too will love it and so without further delay… Janice Jaicks!

Questions I asked Janice:

• Why do you do this? You’ve added 4 new cities… when many others might be looking to retire, you’re recharging! (which is the FLIPPING 50 Philosophy) …what’s lighting your fire?
• How old are you?
• What sets FitnessFest apart from other conferences?
• What are the dates and location and what do you have lined up for this April's event?
• What are the most popular continuing education workshops at your event? 
• Are there also pre-cons?
• Are there tracks to deep dive as well as the option to get a broader experience?

Learn more or request a brochure:

www.fitnessfest.org/arizona

Rates increase Feb 28

Host Hotel: Sheraton Mesa – Save your room now!

Get your continuing education live and get rejuvenated too! 

Must Read Books for Fitness Trainers & Fitness Entrepreneurs 

Tuesday morning this week I was staying in a hotel in Dallas. I went down to the “fitness room” where there was a treadmill, a bike, and an elliptical along with some dumbbells.

It was small, dark, low ceilings. I thought… I’ll go outside and run. I stepped out unprepared for the temps and decided this would be a short one. I rounded the block and saw LA Fitness. I promptly went in and used… a treadmill, bike, and elliptical.

Seriously? I laughed at myself as I walked out realizing what I’d done. I tell you this because it relates to our episode today. The environment made it easier to get a harder, slightly longer workout.

Environment matters.

Welcome to the Book reviews episode. This is the place to be if you’re looking for must read books - to read or listen to - that will build you up, grow your influence, expand your understanding… whether you want our cliff notes or you want to pick up the book yourself… we’ve got you covered.

My co-reviewer on this podcast and for future book reviews: Tom Durkin

Owner operator Ames Fitness and Fitness World Ankeny both in Iowa and the CEO of Health & Fitness Management. He has 40 years in fitness industry sales, management, and ownership. Considering this is in a conservative Midwestern market, take away is if he can so can you. He's got 2000 books in his personal library(and growing), 200 and 300 to begin with and last year 900K visits, 58,000 personal training sessions, 315 employees at present.

Questions we cover in this episode:

• What must read books are we talking about today and who are the authors? 

Willpower Doesn’t Work–Benjamin Hardy

The Power of Habit: Why we do what we do in life and business- Charles Duhigg

• How influenced are you - or should others be - on "best seller lists"?
  
  
• How much does the author's background, credentials, and experience matter to you in your selection of what to read next? 
  
• What made these titles must read books?
• 
  What are three take-aways from each book? 
• What stands out from Willpower?
• What struck you about Habits?
• What if anything missed the mark on this/these books? 
• If you had to recommend a top 10 must read books to on habits of successful people... would either or both make the cut? 

The people you surround yourself with influence your habits, your ability to examine your habits, and ability to change your habits. 

Our next must read books:

Dark Horse – the guy that doesn’t do the standard education or path

Great By Choice– by Jim Collins 

Got another book YOU would recommend? Love to hear it and we'll consider reading (if we haven't) for a future must read books review or invite you on to talk about it!