Mon, 30 November 2015
Have you created a program you knew would help people and had it flop? Have you spent time, money and energy promoting programs and still had empty seats? Do you have great trainers who can't fill programs you're afraid you'll lose? We've all been there. Don't throw those old programs away just yet. It wasn't because of the program after all, if no one came, it was about the marketing. Listen up and breath life into your programs again. www.voiceforfitness.com/fitprosolutions
Direct download: Revitalizing_Your_Old_Program_for_More_Revenue.m4a
Category:marketing -- posted at: 12:00pm MDT |
Tue, 20 October 2015
Do you wish you could connect the dots between time and money you spend on social media and new client revenue? Do you wish you really knew how to measure success on social? Do you want more certainty about what you're doing with your overall marketing plan? Then you're in the right place. Subscribe to the YT channel for new videos Https://www.youtube.com/voiceforfitness For more fitness professionals marketing and selling without selling tips: https://www.voiceforfitness.com/fitprosolutions Free live weekly fitness marketing class: https://voiceforfitness.leadpages.net/fitnessmarketingliveclass/
We’re social |
Tue, 13 October 2015
Selling is worse than a four-letter word for many fitness professionals. I'll service all day long, but don't ask me to sell is a common theme with trainers I work with. The negative emotion you have around sales is the biggest obstacle between you and a higher paying position and higher commission. If you can't sell you can't help. If you're spending dollars and time on marketing you do it for one reason: to drive them to your front door (website or business). Once there you sell. Subscribe to the YT channel for new videos Https://www.youtube.com/voiceforfitness For more fitness professionals marketing and selling without selling tips: https://www.voiceforfitness.com/fitprosolutions Free live weekly fitness marketing class: https://voiceforfitness.leadpages.net/fitnessmarketingliveclass/ We’re social
Direct download: Rethinking_Fitness_Sales_for_More_Success.m4a
Category:marketing -- posted at: 5:39pm MDT |
Tue, 6 October 2015
Bryan Adair joins Debra Atkinson for a talk about the controversy of the calorie. Do you count? Do you toss counting? What works? What works permanently? Part I of II Connect: Reach Bryan at www.agelesshq.com
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Tue, 29 September 2015
Bryan Adair joins Debra Atkinson for a talk about the controversy of the calorie. Do you count? Do toss counting? What works? What works permanently? Part I of II Connect: Reach Bryan at www.agelesshq.com |
Wed, 16 September 2015
You can easily get overwhelmed by too much information. Choose one or two things and go for it like your life depends on it. The life of your business does. There is no changing the fact that social media is going to be front and center in the marketing campaigns of successful businesses in the future. Get started now with both the online and face-to-face promotions that cost nothing but time and energy. If you're not full yet, you have a bit of that. Connect: For the entire 50 (+1 bonus) Ways to Boost Fitness Leads, Sales and Revenue check out the Fit Pro Blog.
Direct download: 10_Ways_To_Boost_Fitness_Leads_Sale_and_Revenue_on_a_budge.m4a
Category:general -- posted at: 7:05pm MDT |
Thu, 10 September 2015
Dietitian Cassie has not celebrated her 30th birthday yet. She has, however, both had more experience in her business and experienced more success in her business than some experience in twice as long in business. Listen to how her approach to functional nutrition and health is shaking things up, filling an in-demand need and providing Cassie with not only a career and revenue but freedom that many fitness pros crave. Hear how you can do it if you've got a dream. Connect with Cassie: Website: http://healthysimplelife.com and www.dietitiancassie.com Twitter: @dietitiancassie and @healthysimplife
Facebook: facebook.com/dietitiancassie and facebook.com/HealthySimpLife And reach Debra with comments or to share your story:
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Tue, 8 September 2015
What's your business name doing for you? Is it creating leads? What difference does a name change make? One physical therapy business changes its name and begins getting 5 leads a month compared to eight over three years. Work the change? For them it is. Learn more about Kinetic Edge Physical Therapy here. Connect with Debra at: Subscribe to the YT channel for new videos Https://www.youtube.com/voiceforfitness For more fitness professionals marketing and selling without selling tips: https://www.voiceforfitness.com/fitprosolutions Free live weekly fitness marketing class: https://voiceforfitness.leadpages.net/fitnessmarketingliveclass/ We’re social
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Tue, 1 September 2015
If your marketing efforts are hitting the wall it's time to ask some questions. Literally, asking questions of your prospects may be the best way to engage them. If you jump from blog to complimentary session with nothing in between there's a middle part of your funnel missing. Let's find it and the prospects that went with it. Connect with me:
Direct download: The_Value_of_the_Quiz_in_Fitness_Marketing.m4a
Category:marketing -- posted at: 5:00am MDT |
Tue, 25 August 2015
You need confidence underlying it all. No question. But what's next? You can say you're committed but if you're not doing the things that count you could be running fast in the wrong direction. What are the "Cs" of success? Connect!
Direct download: The_Commitment_Difference_in_Fitness_Business_Success.m4a
Category:Personal development -- posted at: 9:10am MDT |
Tue, 18 August 2015
If you know your customer better than anyone you can build a gift they want more than anything else. You need to walk through several steps and only the very last is actually getting it to a video or written down. Here how simple the process is and how quickly you can come up with the answer. www.voiceforfitness.com/fitproblog
Direct download: Creating_Free_Gifts_For_Fitness_Client_Attraction.m4a
Category:marketing -- posted at: 8:06pm MDT |
Wed, 5 August 2015
Fitness professionals miss the most obvious and the most motivating. When you want to brand think out of the box. Real people do extraordinary things every day and dream about it every night. They are looking for your help. Subscribe to the YouTube channel for new videos Https://www.youtube.com/voiceforfitness For more fitness professionals marketing and selling without selling tips: https://www.voiceforfitness.com/fitprosolutions Free live weekly fitness marketing class: https://voiceforfitness.leadpages.net/fitnessmarketingliveclass/
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Tue, 21 July 2015
Facebook attracts millions of viewers and the largest growth is amoung 65 and older. No matter what your market is they are on Facebook, or their family and friends are and that matters just as much. What are you doing or not doing that is costing your fans? Most importantly what are you doing that is costing you customers? There is a system that works to bring fans who will watch you from a distance before they'll ever buy to your page. There is another system that brings them to your email list where you can begin to get them to take a next step with you. Get those steps wrong or out of order and you don't have a Facebook for Business success page. You might as well have a boat: a hole in the ground where you throw your money. Identify just a handful of easy-to-absorb secrets right now. Start posting so that more than you and your family like them. Subscribe to my YT channel for new videos Https://www.youtube.com/voiceforfitness For more fitness professionals marketing and selling without selling tips: https://www.voiceforfitness.com/fitprosolutions Free live weekly fitness marketing class: https://voiceforfitness.leadpages.net/fitnessmarketingliveclass/ We’re social
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Sun, 28 June 2015
Guest Art McDermott shares his signature "why" story that explains why he is working with Boomers exclusively and why you can too. A prior competitive track athlete and fitness business owner, Art has taken every life experience he's had and turned it into a Boomer Blueprint for the now 51-70 year old boomer and for trainers who want to reach them. Listen as Art and I share the tools for reaching boomers no matter how old you are yourself. Find Art at TheBoomerBlueprint.com Connect with Debra: |
Sun, 21 June 2015
You can read 10 articles a day from social media to blogs to emails to industry journals. Unfortunately, when we see it in print we tend to belief it more whether it's true and up-to-date or not. I recently came across an article by a software consultant that talked about boosting profit. Among the points of course was contacting a software expert to go over your customer management. The 9 other points had varying degrees of potential compared to what's really working for personal training promotion in 2015. Get the scoop on how to profit. Take even one and focus on it. Connect with Debra:
Direct download: V4FBiz_10Ways_to_increase_Personal_Training_Profit.m4a
Category:marketing -- posted at: 4:25pm MDT |
Tue, 16 June 2015
The motivation behind participation evolves. The messages that you send throughout your programs or training relationship with a client also need to evolve. You'll attract more, keep more clients coming regularly and have more continue with the right message at the right time! As always connect with Debra:
Direct download: How_to_Motivate_Clients_at_all_stages.m4a
Category:coaching clients -- posted at: 5:00am MDT |
Wed, 10 June 2015
You're on it! Social media! Are you getting the likes, comments and the every powerful share from your posts? Once you understand the six types of people who might connect with you and share and five reasons they share you can get more engagement. You can get more traction from your socialm media time, money and energy. Connect with Debra at:
Direct download: Pumpupyoursocialmediapower.m4a
Category:social media marketing -- posted at: 1:41pm MDT |
Tue, 12 May 2015
Your price structure should not be based on your experience, the time you've been in the industry, or the time you spend with a client. That's not what typically happens however. Trainers are told, by their managers and directors unfortunatly, to charge by the half hour or the hour and by their years of experience. That's a no win, low ceiling model. Your pricing should not be based on you but on what happens to the client because of you. What do you save them? What do you gain them? Hear more about how to rethink your fee structure. Subscribe, Rate and Review The Voice For Fitness Professionals's Podcast |
Thu, 7 May 2015
The Weigh Inn page on Facebook is a place for obese peers who are on the journey struggling with weight loss and weight gain to connect. Vist the Inn and Inn Keeper Paula Andrese for a lesson in branding you won't forget. Nothing is an accident. Paula shares what you can do to attract this market and what you do that repells: it's a subtle difference. Visit The Weigh Inn on Facebook Subscribe, Rate and Review The Voice For Fitness Professionals's Podcast |
Tue, 28 April 2015
Tom Durkin, 36-year fitness industry owner, manager and operating partner has been in and out of multiple fitness businesses daily longer than personal training has been a "thing." He shares successful hires, hires that were mistakes, and what he looks for in a prospective new employee. What to say, avoid, and how to present at an interview no matter which side of the desk you're sitting on. Connect with him at www.amesracfit.com As always you can reach Debra for questions, comments and suggestions: |
Fri, 17 April 2015
Kristin Mayer Chief Betty of Betty Designs talks starting a business with a fresh idea in a sea of competition, customer service that builds loyalty and the importance of knowing and growing your brand at your pace. Don't miss her website if you bike or multisport or coach women who do. www.bettydesigns.com www.fb.com/bettydesignssickgear As always reach Debra at: www.voiceforfitness.com/fitprosolutions
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Tue, 31 March 2015
Your successful program depends on marketing. The best trainers are not always the most full trainers. The best marketers are always full. What is a launch? How long does a launch take? What content matters in your launch and how do you get it out? Build a successful program or product and launch it for big revenue boost on a regular basis. Once you have the system, your personal training business just has to deliver the goods. Find Debra at: www.voiceforfitness.com/fitprosolutions https://fb.com/voiceforfitnessbiz https://twitter.com/fitnessvoice https://youtube.com/voiceforfitness If you’re interested in the Fitness Mastermind 100 email debra@voiceforfitness.com
Direct download: HowToLaunchYourSuccesfulPersonalTrainingProgram.m4a
Category:marketing -- posted at: 5:00am MDT |
Tue, 24 March 2015
Nicole DeBoom wanted pretty and running to be synonymous. And so she made it so. She wanted women of all sizes to feel sexy and strong as they were active. Hers was the first running skirt. Her inspirational message to women that a strong body means a strong mind is the foundation of the business. She’s still as excited about the company as she was in 2004.
Reach Nicole at Skirtsports.com Join the #REALwomenmove movement beginning late April 2015 and use your hashtags and share your stories. Inspire
As always you can connect with Debra at:
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Tue, 10 March 2015
Dr Mike Bracko, an expert on sleep and performance as well as recovery and weight loss shares value-enhancing tips for trainers who want to serve clients optimally. What should you ask on assessments, in session and between? What effects does one poor night sleep have on your next day session? What does a chronic insomniac need from you? Mike answers these questions and more. Contact Dr Bracko at drmikebracko@aol.com Mike is an international fitness presenter, writer/contributor as well as editor and committee chair for esteemed industry associations such as ACSM, IDEA and Can-Fit-Pro just to name a few. As always you can connect with Debra at: |
Tue, 17 February 2015
Guest And Balance Yoga Lounge owner, Sandy Eimers shares her journey from safe, secure job to entrepenuer. The risks of taking the leap, the risks of not taking it are here. The Yoga Teacher's Toolbox Sandy mentioned can be found here. and the book One Person/Multiple Careers: A New Model For Work/Life Success is by Marci Alboher. Connect with our guest Sandy at Balance Yoga Lounge or on Facebook As always you can find Debra at www.voiceforfitness.com |
Tue, 10 February 2015
Co-founder of Fitness Business Insider andthe Fitness Consulting and several brands within the fitness industry, Pat Rigsby joins the show for a look into the futre of the personal training industry. Without giving too much away, Pat shared these top three things for success in personal training business. 1. Know your drivers: current customers, new customers, retaining both and managing the right numbers 2. Think boutique. Within it create a community environment. 3. Embrace selling and marketing. Listen for the details and so much more! Contact Pat directly at patrigsby@gmail.com
As aways, reach Debra at Voice For Fitness and continue the conversation on Facebook and Twitter. |
Wed, 14 January 2015
Behaviour change is a tricky concept. New clients that flood our fitness businesses in January can all but disappear by March. They start and stop before you and again after you. Making big changes in both your business and their results with a coaching approach that leaves exercise last may be your competitive advantage. Subscribe to Youtube channel for new videos Https://www.youtube.com/voiceforfitness For more fitness professionals marketing and selling without selling tips: https://www.voiceforfitness.com/fitprosolutions Free live weekly fitness marketing class: https://voiceforfitness.leadpages.net/fitnessmarketingliveclass/ We’re social:
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Fri, 2 January 2015
Trainer and Fitness Business Owner Philip Search from Richmond VA shares his marketing tactics that are getting him media attention, helping him retain 80% of his clients for at least a year, and have very few appointments walk away without buying. What's he doing that you should be doing? Find Philip at PhilipSearch.com or connect with Philip on Facebook. As always you can find me at www.voiceforfitness.com and get connected to the fitproblog for marketing and sales techniques that work. Find previous podcasts here as well as in iTunes. |
Tue, 23 December 2014
Say Less. Be Concise. In this episode I'll share skills learned from decades of public speaking and the National Speakers Association. Considering all forms of marketing public speaking is ranked as the number one way of getting new clients. If less was ever more, speaking is it. Writing is similar. So pull up a chair or lace up your sneakers and get ready to get clients to run straight to you with a powerful presence and presentation.
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Wed, 10 December 2014
If you fail to plan, you plan to fail. All to overused and yet all to infrequently applied. You have the best of intentions. Yet, intentions aren't actions. As a fitness professional in almost any environment, whether you are a solo entrepenuer or you are a manager/director of a fleet of trainers, life gets in the way unless you plan. The creative professional, that trainer who likes working for him or herself is the enemy as well as the asset. As a "creative" you have more ideas than time to implement. You're amazing ideas often don't ever get implemented. Here's how to harness the idea factory you are while handling day-to-day fires and time commitments. At the end of the year you'll have been much more productive with a publishing plan that includes marketing and life activites that make the work worth it.
For more information: https://www.voiceforfitness.com/bestyear Subscribe to the channel for new videos Https://www.youtube.com/voiceforfitness For more fitness professionals marketing and selling without selling tips: https://www.voiceforfitness.com/fitprosolutions
We’re social
Direct download: Your_Best_fitness_professional_year.m4a
Category:Personal development -- posted at: 6:52am MDT |
Tue, 25 November 2014
Dr. "Paddy" Ekkekakis, PhD. in Exercise Psychology at Iowa State University joins the show to discuss how fitness professionals can target the inactive segment. He shares insights about whether logic and rational ways of thinking help us reach this population. Are they motivated to exercise? What do we do that encourages them? What do we do that intimidates them? The discussion may surprise you or send you to organize your marketing for the New Year differently! For more information: https://www.voiceforfitness.com/fitproblog https://www.voiceforfitness/fitprosolutions for marketing and sales speciifc information for our private group. |
Mon, 17 November 2014
Your Number One Source of Word-of-mouth referral is your Facebook page. If you promote you more than you post interesting, funny, and delightful things that make people like, comment and share with their friends, you could miss this free referral engine. With 30 million more people coming to social media over the next few years do you really want to miss this opportunity? No, I didn't think so! Here's a breif holiday how-to before the holiday so you can get yourself in a friendly spot for referrals. For the Friday Webinars on how to social better: www.voiceforfitness.com/socialmediamoney For more information on marketing for profit: www.voiceforfitness.com/fitprosolutions |
Wed, 5 November 2014
If ever there was a time to use video marketing it's now. Now as in 2014 and now as in November. It's pre-season foundation building that will get you a head start on soliciting New Year's Resolution makers and haters alike who still come in droves looking for fitness after the first of the year. Yes, your business will be bigger anyway..but will it be as big with more competition for your customer than ever before? Should you wait? Never. But merely doing video and doing it right will make or break the time and energy you put into it. https://www.voiceforfitness.com/fitprosolutions |
Tue, 14 October 2014
You think you're busy? How do you go from personal trainer to entrepenuer with muilitple venues including books, workbooks, blogs, videos, podcast, vodcasts (do I even know what that is?) to seminars and then the ...what's next? Not only does Jonathan Bailor do all of those but he executes the marketing of them with extrodinary detail. Hundreds of endorsements from top doctors, researchers, and professionals were included on the cover of his book months before it went to print. Listen to hear his next project with Weight Watchers. See more at SANEsolutions.com |
Tue, 7 October 2014
You want to Attract More customers, get more Business, and do that you need to Create Content that is uniquely you. We talk marketing and we talk branding all day. Many of us nod and many of us glaze over, knowing its important but not knowing really what's at the heart of it. At the heart of your brand, no matter what you want it to be, is what your customer thinks you are. If you really want to find out what your brand is? Ask complete strangers on the street, eavesdrop on conversations in the lockerroom, and listen as people introduce you to someone new. That right now is your brand. You can change it if it isn't what you hoped it is. Then again, if it's working for you, you might simply want to realign with it better on all your marketing materials and choices. The first step is finding out what it is. Join us and join the recent blog posts this month (October 2014) at https://www.voiceforfitness.com/fitproblog for more details on branding that sets you apart. www.voiceforfitness.com www.youtube.com/voiceforfitness |
Sun, 28 September 2014
High Productivity Habits For The Fitness Professional include 6 tips for your last quarter of 2014. From getting up earlier to not being politically correct they'll save you time that you can do more with. If you're looking for time and space to write that book, create that new website, develop a new program or marketing campaign, you'll find it by moving things around or out. Share with me what works for you. Early riser? Virtual assistant that's paid off in multiples? We want to hear it and have others inspired by it. www.voiceforfitness.com/fitproblog |
Fri, 5 September 2014
Every industry professional today knows creating a niche is important. Choosing and narrowing scope is scary for some. With Medically-based fitness facilities the qualified personal trainer may have found the way to continuous leads, income security and stable schedules. If you're in it or you're weighing your options hear what Don has to say about his career track. Stay tuned for the reason why you don't wish for insurance coverage of our fitness programming. You can reach Don for more information or consideration of an internship at his Cinncinati-based program at Donald_Gallucci@trihealth.com Any further questions or comments you know where to find us at www.voiceforfitness.com |
Tue, 2 September 2014
Professional and personal growth requires forward momentum but its best combined with inner reflection. Using the power of your personality to enhance relationships and awareness of how you impact other people. At any age and phase of career you use personality and others use theirs to influence. When you know what and why and how to use it to your best advantage you become extrodinariy powerful. For more about personality Sally Hogshead's newest book How The World Sees You is a must read. For more information about personality, leadership and influence www.voiceforfitness.com/fitproblogs |
Sat, 26 July 2014
We as an industry are not doing a great job reaching 70% of that inactivy market. We are not talking to the right people with the right words. We spent all our time focused on people who are already our customers. We send traffic to our websites or attempt to, but then when they get there what's there for them? Identify five categories of customers that you want to provide content for on your site. Three that you're missing are your greatest opportunity for growth. For more information visit www.voiceforfitness.com/fitproblog July 21 post. |
Tue, 15 July 2014
Registered Dietitian Breeze Brown didn't know it at the time but she perfectly went through the steps that would make her bars appealing to a growing number of people with Celiac Disease and professional athletes. Find out how a purpose and $300 launched her business in 2009 and learn more online at www.breezebars.com Have you got a product or service you know will help solve a problem for someone? |
Tue, 1 July 2014
Public Speaking is the number one way to build rapport with a large audience of potential new customers fast. It's non-intimidating (for them!), it's non-threatening and provides value. Done right you can make a killing on this free marketing and sales vehicle with a "no strings" feel and authentic message that helps people. Learn five steps that make the difference between an invitation from audience members to call them and a polite applause at the end. After hundreds of presentations annually I've had at minimum 25% of audience members say "yes, call me!" and often 40%. |
Tue, 24 June 2014
Mark LeBlanc, President of Small Business Success and author of Growing Your Business! And Never Be The Same joins me today. He shares his story of growing as an entrepreneur, like you and I, and of the practical tips he uses as he coaches and consults small business owners who want to grow their business. Mark graciously has shared an ebook copy of Growing Your Own Business! with Voice For Fitness Professionals listeners. You can reach Mark for the book or for more information about how to grow your business at www.smallbusinesssuccess.com or www.Markleblanc.com |
Tue, 10 June 2014
When competing with a large organization, corporation or big box is out of the question for your budget it's time to reorganize. Your small business has an attraction that a big organization does not. Finding the blend of personal and professional is key to allowing your customers, your next customers, to get to know you. Shelia Ray, owner of ReformingU joins the podcast today. Sharing her unique history of cancer, motivation to share the cooking movement along with her personal training services she does it from a rural Texas location. Hear what she's found most effective in attracting new customers to her site and how she is marketing and advertising on a low to no budget. |
Tue, 3 June 2014
We're all in it to win it. Fitness is going to get bigger and your budget of time as a personal trainer or an owner and manager is going to get smaller. You can't afford to offer one-time wonders but need sustainable, profitable programs that you will market as revenue streams for years to come. If it doesn't pass the litmus test of time, it probably shouldn't earn a way into your calendar. Ten quick programs that have proven successful that you can match to your services, tweak current or add to your menu for expanding profit. |
Tue, 27 May 2014
Guest marketing speaker and marketing strategist David Newman joins us today. If you want to attract, engage and win more clients, you'll be on the edge of your seat listening to David and I discuss marketing as it applies to our fitness industry. All you have to do today is talk to your customer, their wants, needs, and goals. If you hate marketing and selling, according to David, you're doing it wrong. Listen as he shares nuggets you can start doing right now that change the way you think about and DO client attraction. |
Mon, 28 April 2014
With the same amount of hours in the day as anyone else how can you get more done? Productivity science sheds some light on how to optimize your schedule that goes beyond delegating and doing groups instead of privates training. Using every minute to your advantage requires knowing a few things in three key areas that can help you make time count. |
Tue, 22 April 2014
Chelsea O'Brien of www.techdivamedia.com joins Voice for Fitness Professionals today to share her secrets as a media coach for every industry professional you can imagine. From real estate to chiropractic to binge eating...if Chelsea can grow an audience for those you can bet there are take aways for your fitness business marketing. Find out where they are, what they want, how to connect and how often to pitch your own product from Chelsea. |
Mon, 14 April 2014
Marty Wolff and now wife Amy met on the Biggest Loser back in 2006. They now run a health club that caters to helping people of size recover from food addiciton and find a place to fit in. Learn more about their marketing and attraction at www.Square1club.com. Understand the unique and special way they've used the words of their customers and gained insights to customer's thoughts to be welcoming to their target like few have done. Get answers to these questions: How do you gain the trust of the market you want to reach if you aren't one of them? How do you change language, images, and titles or logos to reflect what the customer will love hearing? How do you develop a marketing message that connects to your audience so strongly they will line up to share emotional messages with you? An unforgettable and don't-miss episode. * with a slight technical glitch- we dropped a minute or two of phone connection but come back to finish! Hang in there! |
Mon, 7 April 2014
Tom Durkin, owner and operating manager of seven fitness centers in Iowa joins the podcast today. Before fitness was the popular thing to do, in a state that isn't even on the top 25 of 50 fittest states, Tom Durkin invested it all in the fitness industry. In the doors every single day since, acting as membership sales manager, general manager, personal training director for the majority of his clubs...he's got knowledge from experience to share. What did he see 35 years ago? What came true and what surprised him? What does he see for the future and how would he recommend personal trainers or personal training directors prepare for a successful future? Few fitness club owners have been in business for 35 years. Hear this unique voice in the fitness industy. |
Mon, 31 March 2014
How do you hire? It's a skill set we often don't come to the fitness profession with. If you've grown up through the ranks of fitness trainer to having a business of your own it's a guessing game that can cost you. If your business is dependant on customer care and liability is a concern, the right person is key. What works? What mistakes should you avoid? Guest Debi Pillarella has 30 years fitness industry experience. With 80 employees and an 80% retention rate at Community Hospital's Fitness Pointe in Indiana she's learned the ropes. Hear what she has to say, whether your interviewing or the interviewee. The resources she mentions include: Match, Top Grading, and Ask The Right Questions Hire The Right Person Contact Debi at 219-924-5348 or dpillarela@comhs.org See a written transcript of this podcast at www.voiceforfitness.com by using the fitness professionals tab and The Dollars and Sense of Selling Exercise blog.
Direct download: V4Fpodcast_RecruitInterviewHire_DebiP.m4a
Category:marketing -- posted at: 9:00am MDT |
Mon, 24 March 2014
Email marketing is the best way to get information to your customer base for pennies. It's fast, simple and provides almost immediate feedback about your effectiveness. You can't pay thousands and get that! There are gaps in most fitness pros' approach though. I share here my own mistakes and how I fixed them with the step-by-step thought process to buiding a relationship with your customers. It's all about transitions. Bridge the gap between where they are now and where you want them...as new members and clients! Find details in writing at www.voiceforfitness.com and the Fitness Professionals tab. The Dollars and Sense of Selling Exercise blog "The Right Words At The Right Time" is what you're looking for! |
Mon, 10 March 2014
Go From Good to Great this spring. Check off this list and make sure you're doing all you can to set your programs on the path to profitability. Six simple steps will help make all the difference. Number one matters most. If you're in need of a first quarter revival, this is your time to focus. Slow down to speed up. |
Tue, 14 January 2014
Every year about this time everyone else sets New Year's Resolutions. The busy-ness sets in and you are left in the dust. Creating a year that reaches goals professionally is just as much about creating goals that get you the actionable steps and the tracking measures to get there. If you create a system that you commit to on a daily basis, with goals and tasks you intend to complete before the day is done, you're 100% in charge of your day, week, month and year accomplishments. If you get the calls made, the sessions booked, you go home. If not you stay until you do what you said you were going to do. Look back, look at how and look ahead. It's never too late to learn from it, appreciate it or plan for it. |
Fri, 20 December 2013
Few fitness professionals are doing it. Yes, everyone is marketing and everyone is advertising. Few are doing it well. We just have more noise. If you will take the time to study these secrets and make sure you have them all included in each and every marketing peice you prepare you will be far ahead of the competition in reaching your most qualified customers who are ready to buy. For the checklist, email debra@voiceforfitness.com and request the Checklist for Marketing and Advertising. |
Wed, 4 December 2013
Are you counting on a successful January, just because its January? What if it could be even better? Changing your mindset about selling is more than half the battle. Customers don't actually want to be sold, they want to buy. There are some who'd say you can "sell without selling." I'm not one of them. I think we all sell all the time. If you can identify the real reasons a client wants to buy, not the logical reasons, the real reasons, you can idenfity the words to say and the buttons to push. That isn't manipulation. That is helping them get what they want buy helping them tell you in their words why it's important to them. A client isn't going to walk in and say "I want to lose weight so that I be more attractive to my spouse again." Yet, that might in fact be the motivation. If you know what they want you can help them get it. If you focus on what you think is logical, what they need, they will in fact most often nod their head at you and agree but tell you they have to think about it or "not right now." Same service, same professional, different outcome. Listen for how you can reframe your sales thoughts and sell more personal training in 2014. |
Sun, 10 November 2013
Marketing is about conversion, not just communication. At first glance and first date with social media you may not find that apparent. The best marketers are using social media wisely with a purpose with each post. There is a schedule for a percent of content based on their customers interests, wants and needs. The savvy fitness marketer is training his or her audience as they communicate ...so that they can convert. Are you optimizing the tools available to you? At this point in time you are going to pay more and more for advertising that reaches fewer custumers who have more choices. Can you afford to guess what you're doing with social media? Being busy with it and tending to it when there's time may not be the strategy you want to take after listening. You have something special. Determine how you'll show and tell it to your customers. |
Thu, 7 November 2013
It's fair to say the largest good we stand to do with making the world a healthier place is inspiring the largest population of inactive and overweight to begin an exercise program for the last time. That is, to help them make a lifelong commitment to exercise. Dr. Paddy Ekkekakis, Exercise Psychologist in the Department of Kinesiology at Iowa State University joins me on this show. Among the questions and challenges we address: How much do our appearance, dress code, mirrors and titles of our programs attract or repel those that need it most? What is the difference we either ignore or overlook about the obese and overweight that prevent us from attracting or keeping them involved? Are we doing it well anywhere? What kinds of programs have experienced success? Join us for this extended show. |
Tue, 22 October 2013
In this first introductory podcast we dive right into marketing! There are variables you need to market great group training. In the right order they produce results that bring customers in and keep them in. Out of order or missing a variable you'll reduce your chances of success. Make the most of your marketing time, energy and money with all three right now! |
She Means Fitness Business
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