Fri, 8 June 2018
Dan Ritchie said he wished he'd know email marketing was a big part of personal training success. Are you using email marketing correctly? Is it at least a third of your business? I asked Dan, the question I most often hear: There's a fear that if you send an email people will unsubscribe, what do you say to that? If your email marketing skills need polishing, if you hate it, if you want to love it and reap the rewards from it, you'll love this interview with Dan Ritchie. Dan's a fitness professional and an educator at heart. If he can embrace the power of email marketing to help his business of helping people grow so can you. Email marketing strategies using resources like AWeber, Constant Contact, Mail Chimp, Office Autopilot, and Infusionsoft are becoming the norm. Once you have them though the real work begins. What will the customer journey be? Which emails will you automate and what will go out from you in updates and broadcasts? When you start exploring email marketing there's a lot to consider and Dan and I did.
Questions we answer in this episode with Dan Ritchie:
Book Dan mentioned: The Hour a Day Entrepreneur by Henry J. Evans Connect with Dan: functionalfitnesssolution.com vibrantfitnessforwomen.com https://functionalaginginstitute.com for a Free Starter Kit Let us hear from you! Is email marketing something you've avoided or thought you didn't need? Is it something you're paying more attention to in 2018? Does it help to hear that a higher range of email frequency achieves greater success in passive sales? |